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Sidelines doubles the time spent on content sites and increases their revenue by creating and delivering high-quality discussions about the articles on these sites. Sidelines' discussions (called posts) are distributed through top sports content publishers such as Fansided (Sports Illustrated's blog network) to 2.5M readers weekly, growing 22% MoM. In the process, Sidelines increases the time spent on these publisher's articles by 2.1x. Sidelines is starting off with sports, but will expand to other content verticals such as Fashion, Gaming, and Politics.
The founders of Sidelines have CS degrees from MIT / Berkeley, and each has over 5 years of experience at Microsoft. In addition, Dave Nemetz, the founder of Bleacher Report (acquired by Turner Broadcasting), is working closely with Sidelines as an advisor and has also invested in the company.