Talk WordPress, just another Interface by Bas van der Lans, technical director Van Ons & ConnectPush

1. Hi WordPress Meetup
Brussels
Bas van der Lans, July 14th

2. 26%

3. Bas van der Lans
Van Ons
Van Ons, @delans

8. Sites, shops and other
cool stuff.
iBeacon Apps,
Connections with f.e. Exact, Salesforce & AFAS.

9. Plaatje mooie site.
Bas van der Lans, 9 maart 2016

15. “Lanching rockets
from a farm.”
Rijke weboplossingen zo duidelijk als een koe.
Rich web solutions as clear as a cow.

16. 2 Cases with Rich Connections.
WordPress, Just
Another Interface

17. Plaatje lelijk blog.
Bas van der Lans, 9 maart 2016

18. Plaatje mooie site.
Bas van der Lans, 9 maart 2016

19. Tesla with WordPress
as an Interface?

20. 2006 to 2013: Focus
on Websites.
BAU: Make them fast. SEO. Strong call-to-actions.
Responsive as f*ck.

21. More and more tools
• Website with WordPress
• Administratie with Exact Online
• CRM with Salesforce
• Mailings with Mailchimp
• Business processes SAP of AFAS

22. Shift from promotional
to business processes.
From WordPress (of alternatives) to SAP, Exact Online,
Salesforce.

23. Everything integrated.
One holistic experience
for everyone.
Businesses, Departments, People, Tools.

24. From promotional to
business processes
• Other targets
• Other people and business units involved
• In real life those departments are in total war.

25. The Perfect Wedding.
Het mariage between WordPress, ERP- and CRM-
solutions.

26. Two WordPress Cases
with Connections
The mariage between WordPress, ERP- and CRM-
solutions.

27. Case 1: Dinalog
Schiphol
9.000 Logistic Superheroes Connected.

28. Assignment
• Platform for 9.000 users
• 1 Fte for user management and Salesforce
content manager
• 11 content categories

29. Content
Authorization
Subscription to Events
Users
Profile info
Events

33. Resultaat
• WordPress as interface for Salesforce
• No FTe’s for website management.
• No FTe’s for CRM management.
• Everybody in the organisatie is active as a Business
Consultant (Sales was already in charge of CRM
processes).

34. Quickstart WordPress &
Salesforce?
• Find a customer with Salesforce
• Make a website with Gravity Forms
• Check out the plugin

35. Case 2: Van Mokum
Beautiful design brands in 3 WooCommerce shops,
feeded from one Exact Online Instance!

37. Customers
Orders
Products
Products

39. Customers
Orders
Products
Products

40. Van Mokum
• Q2 2015: Store voor B2B orders in Nederland
• Q4 2015: Store voor B2B orders in Duitsland
• Q1 2016: Store voor B2C orders in Nederland

41. Products
Stock

47. Workflow
• Products based on Classifications in Exact Online
• Stock positions from Exact Online
• Syncing Images between WooCommerce instances.
• Unlimited amount of shops, maande from one ERP
instance. Platform independent.

48. “Nowadays 60% of the
orders are placed online.”
This saves 20 minuten per order. Time they can invest in
acquisition and support in stead of time-consuming data-entry.

49. “New sites launched in
no-time.”
Saves 70% in costs per site.

50. “Grow your Business by
Connecting WordPress.
Capitalize your dataset!
Example: Brand Stores, leasen aan partners and
suppliers. wijnwinkel.nl: …

52. Learnings
• Grow in our business and business of our customers is in
making perfect connections.
• Different tools used by different people.
• Working with Middleware makes you less dependent of
platform and infrastructure quality.
• Keep-it-Simple: always try to make simplex connections.
Triangles are killing.

54. From Promotion to Business
Processes
• Webshops - f.e. white-label - filled from your ERP.
• Let your users keep CRM-data up-to-date.
• Let your users subscribe to events.
• Less FTe’s needed for data-entry.
• Keep Content up-to-date from business processes and
workflows that are already there.

55. “The Future of WordPress
is Connected.”
Let’s win the battle of the interface!

56. Let’s win the battle of
the interface!
How to get 50% in 2030 and 100% in 2050?

57. Thanks!
Let’s connect?
Van Ons, @delans
bas@van-ons.nl

58. Slides?
van-ons.nl/brussels
Bas van der Lans, July 14th, 2016