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@basvandenbeld
Bas van den Beld, State of Digital
www.basvandenbeld.com | www.stateofdigital.com
The secrets of storytelli...
@basvandenbeld
@basvandenbeld
I can’t choose between the different
backpacks
@basvandenbeld
@basvandenbeld
@basvandenbeld
@basvandenbeld
Attention is a currency
@basvandenbeld
We want to convince people our
product is best
@basvandenbeld
We heard storytelling will do the job
@basvandenbeld
@basvandenbeld
@basvandenbeld
We don’t really understand how
storytelling works
@basvandenbeld
What can the right storytelling do?
@basvandenbeld
Stories stick
@basvandenbeld
Stories affects the mind
@basvandenbeld			@stateofdigitalBas	van	den	Beld	–	2016
17
The subconscious mind determines
what goes into the conscious m...
@basvandenbeld
Stories can change people’s minds
@basvandenbeld
A spoon full of story helps the data go
down
@basvandenbeld
The right story builds trust
6 stories that help you create
the perfect story
@basvandenbeld
Story 1: Building Trust
@basvandenbeld
@basvandenbeld
Story takeaways
★ You want to build trust
★ People warm to you very quickly if you open your eyes,
ears, an...
@basvandenbeld
Story 2: Filling in the gaps
@basvandenbeld
@basvandenbeld
@basvandenbeld
Story takeaways
★ People fill in the gaps
★ We all listen to stories in a different way
★ Let your audience...
@basvandenbeld
★ Break expectations
@basvandenbeld
Story 3: Perspective
@basvandenbeld
@basvandenbeld
@basvandenbeld
@basvandenbeld
@basvandenbeld
Story takeaways
★ People have different perspectives
★ Even though you are the expert, it doesn’t mean you ...
@basvandenbeld
Story 4: The hero and the villain
@basvandenbeld
A hero can have many shapes
@basvandenbeld
@basvandenbeld
@basvandenbeld
Story takeaways
★ A story needs a hero
@basvandenbeld
You are not the hero, you are Yoda
@basvandenbeld
Story takeaways
★ A story needs a hero
★ Make people recognise themselves
★ Find a common enemy
@basvandenbeld
@basvandenbeld
Story 5: Your story
@basvandenbeld
@basvandenbeld
@basvandenbeld
Story takeaways
★ Everyone has a story to tell
★ People don’t care about how until they understand why
★ Bu...
@basvandenbeld
Story 6: It doesn’t have to be (about) you
@basvandenbeld
@basvandenbeld
Story takeaways
★ Let others tell your story
★ Delivery is important
★ Bring emotion to the story
@basvandenbeld
Bonus story: Papa Johns
Bring it together
@basvandenbeld
@basvandenbeld
@basvandenbeldhttp://answerthepublic.com/
@basvandenbeld
@basvandenbeld
Create a story that fits your audience
@basvandenbeld
@basvandenbeld
I tweet, share, and write about this stuff. 

Get regular updates by subscribing here: http://std.al/joinst...
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The Secrets of Story telling - Bas van den Beld at Searchlove 2016

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Storytelling is hot, but many get it wrong. In this presentation I give examples of stories that show what good storytelling can be.

Publicada em: Marketing
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The Secrets of Story telling - Bas van den Beld at Searchlove 2016

  1. 1. @basvandenbeld Bas van den Beld, State of Digital www.basvandenbeld.com | www.stateofdigital.com The secrets of storytelling @basvandenbeld Speaking, Consulting, 
 Publishing, Training Searchlove, 2016
  2. 2. @basvandenbeld
  3. 3. @basvandenbeld
  4. 4. I can’t choose between the different backpacks
  5. 5. @basvandenbeld
  6. 6. @basvandenbeld
  7. 7. @basvandenbeld
  8. 8. @basvandenbeld Attention is a currency
  9. 9. @basvandenbeld We want to convince people our product is best
  10. 10. @basvandenbeld We heard storytelling will do the job
  11. 11. @basvandenbeld
  12. 12. @basvandenbeld
  13. 13. @basvandenbeld We don’t really understand how storytelling works
  14. 14. @basvandenbeld What can the right storytelling do?
  15. 15. @basvandenbeld Stories stick
  16. 16. @basvandenbeld Stories affects the mind
  17. 17. @basvandenbeld @stateofdigitalBas van den Beld – 2016 17 The subconscious mind determines what goes into the conscious mind
  18. 18. @basvandenbeld Stories can change people’s minds
  19. 19. @basvandenbeld A spoon full of story helps the data go down
  20. 20. @basvandenbeld The right story builds trust
  21. 21. 6 stories that help you create the perfect story
  22. 22. @basvandenbeld Story 1: Building Trust
  23. 23. @basvandenbeld
  24. 24. @basvandenbeld Story takeaways ★ You want to build trust ★ People warm to you very quickly if you open your eyes, ears, and heart to their culture ★ Look beyond the obvious and pay attention to details ★ Their past determines how they receive and picture your story ★ The more personal, the better
  25. 25. @basvandenbeld Story 2: Filling in the gaps
  26. 26. @basvandenbeld
  27. 27. @basvandenbeld
  28. 28. @basvandenbeld Story takeaways ★ People fill in the gaps ★ We all listen to stories in a different way ★ Let your audience be a fly on the wall
  29. 29. @basvandenbeld ★ Break expectations
  30. 30. @basvandenbeld Story 3: Perspective
  31. 31. @basvandenbeld
  32. 32. @basvandenbeld
  33. 33. @basvandenbeld
  34. 34. @basvandenbeld
  35. 35. @basvandenbeld Story takeaways ★ People have different perspectives ★ Even though you are the expert, it doesn’t mean you are right ★ Metaphors help make a story clearer ★ Context means everything
  36. 36. @basvandenbeld Story 4: The hero and the villain
  37. 37. @basvandenbeld A hero can have many shapes
  38. 38. @basvandenbeld
  39. 39. @basvandenbeld
  40. 40. @basvandenbeld Story takeaways ★ A story needs a hero
  41. 41. @basvandenbeld You are not the hero, you are Yoda
  42. 42. @basvandenbeld Story takeaways ★ A story needs a hero ★ Make people recognise themselves ★ Find a common enemy
  43. 43. @basvandenbeld
  44. 44. @basvandenbeld Story 5: Your story
  45. 45. @basvandenbeld
  46. 46. @basvandenbeld
  47. 47. @basvandenbeld Story takeaways ★ Everyone has a story to tell ★ People don’t care about how until they understand why ★ Build suspense
  48. 48. @basvandenbeld Story 6: It doesn’t have to be (about) you
  49. 49. @basvandenbeld
  50. 50. @basvandenbeld Story takeaways ★ Let others tell your story ★ Delivery is important ★ Bring emotion to the story
  51. 51. @basvandenbeld Bonus story: Papa Johns
  52. 52. Bring it together
  53. 53. @basvandenbeld
  54. 54. @basvandenbeld
  55. 55. @basvandenbeldhttp://answerthepublic.com/
  56. 56. @basvandenbeld
  57. 57. @basvandenbeld Create a story that fits your audience
  58. 58. @basvandenbeld
  59. 59. @basvandenbeld I tweet, share, and write about this stuff. 
 Get regular updates by subscribing here: http://std.al/joinstod Have Bas speak or train at your even or company consult? Get in touch! Bas van den Beld
 www.basvandenbeld.com www.stateofdigital.com nl.linkedin.com/in/basvandenbeld @stateofdigital 
 @basvandenbeld Bas teaches public speaking: http://std.al/speakbas

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