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How to Use Your Product Roadmap as a Communication Tool

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How to Use Your Product Roadmap as a Communication Tool

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Find out how making this one small change at your company can completely shift the way you communicate with your customers for the better.

In this webinar, ProdPad co-founder Janna Bastow will talk about how companies have successfully gone public with their product roadmaps - and share exactly what steps you’ll need to take to launch yours.

You’ll see two dramatic changes when you open the door to your product roadmap to your customers:
- Your customers will know your product vision and your priorities as a company
- Your support team will be able to confidently take customer feedback and answer questions about feature requests.

Even among companies that claim to be committed to transparency, product roadmaps have generally been shrouded in secrecy - the result of a fear of backing out on commitments or missing release dates.

The reality is that companies that share their roadmaps are able to set practical expectations with their customers, communicate priorities and the future of their products clearly and retain their strongest customers.

Find out how making this one small change at your company can completely shift the way you communicate with your customers for the better.

In this webinar, ProdPad co-founder Janna Bastow will talk about how companies have successfully gone public with their product roadmaps - and share exactly what steps you’ll need to take to launch yours.

You’ll see two dramatic changes when you open the door to your product roadmap to your customers:
- Your customers will know your product vision and your priorities as a company
- Your support team will be able to confidently take customer feedback and answer questions about feature requests.

Even among companies that claim to be committed to transparency, product roadmaps have generally been shrouded in secrecy - the result of a fear of backing out on commitments or missing release dates.

The reality is that companies that share their roadmaps are able to set practical expectations with their customers, communicate priorities and the future of their products clearly and retain their strongest customers.

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How to Use Your Product Roadmap as a Communication Tool

  1. 1. Tweet your hearts out! #prodpadtalks HOW TO USE YOUR ROADMAP AS A COMMUNICATION TOOL
  2. 2. An artefact that communicates the direction you’ll be going in order to fulfil the product vision. Tweet your hearts out! #prodpadtalks
  3. 3. PRODUCT VISION FOR (target customer) WHO (statement of need or opportunity) THE (product name) IS A (product category) THAT (key benefit, reason to buy) UNLIKE (primary competitive alternative) OUR PRODUCT (statement of primary differentiation) Tweet your hearts out! #prodpadtalks
  4. 4. DON’T HAVE a product vision? Tweet your hearts out! #prodpadtalks
  5. 5. Team Exercise: The Product Tree Free PDF download at: www.prodpad.com/product-tree Tweet your hearts out! #prodpadtalks
  6. 6. THE ROADMAP Tweet your hearts out! #prodpadtalks
  7. 7. The GANTT Tweet your hearts out! #prodpadtalks
  8. 8. The GANTT Tweet your hearts out! #prodpadtalks
  9. 9. The GANTT Tweet your hearts out! #prodpadtalks
  10. 10. The UP AND TO THE RIGHT Tweet your hearts out! #prodpadtalks
  11. 11. The UP AND TO THE RIGHT Tweet your hearts out! #prodpadtalks
  12. 12. The UP AND TO THE RIGHT Tweet your hearts out! #prodpadtalks
  13. 13. The DO ALL THE THINGS Tweet your hearts out! #prodpadtalks
  14. 14. The DO ALL THE THINGS Tweet your hearts out! #prodpadtalks
  15. 15. The CHOOSE YOUR OWN ADVENTURE Tweet your hearts out! #prodpadtalks
  16. 16. The CHOOSE YOUR OWN ADVENTURE Tweet your hearts out! #prodpadtalks
  17. 17. The ROADSIDE ROADMAP Tweet your hearts out! #prodpadtalks
  18. 18. The ROADSIDE ROADMAP Tweet your hearts out! #prodpadtalks
  19. 19. ROADMAP ESSENTIALS • Time horizons • Scope • Strategic Initiatives • Product areas/components • Sometimes: • Multiple products • Specific features Tweet your hearts out! #prodpadtalks
  20. 20. Time horizons Scope Product Areas STRATEGIC Initiatives
  21. 21. DATES “I love deadlines. I love the whoosing noise they make as they go by.” - Douglas Adams Tweet your hearts out! #prodpadtalks
  22. 22. RELEASE PLAN vs ROADMAP Tweet your hearts out! #prodpadtalks
  23. 23. a little FLEXIBILITY is good for your roadmap Tweet your hearts out! #prodpadtalks
  24. 24. WHO SHOULD SEE YOUR ROADMAP? Tweet your hearts out! #prodpadtalks
  25. 25. CEO & Execs DEV, operations, QA Customer Support Product Marketing Sales & Marketing General Public Trusted customers Development partners Internal initiatives Public initiatives High level Detail Tweet your hearts out! #prodpadtalks
  26. 26. Tweet your hearts out! #prodpadtalks
  27. 27. Other people are saying this too… .
  28. 28. Other people are saying this too… .
  29. 29. Other people are saying this too… . Marty Cagan, SVPG
  30. 30. What about the COMPETITION? Tweet your hearts out! #prodpadtalks
  31. 31. And another thing… Tweet your hearts out! #prodpadtalks
  32. 32. Tweet your hearts out! #prodpadtalks Get in touch to get your FREE Handy Guide for Product Managers
  33. 33. Thanks! Drop me a line any time: janna@prodpad.com @simplybastow Build & share your own roadmap: www.prodpad.com Tweet your hearts out! #prodpadtalks

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