1.
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HOW TO
USE YOUR ROADMAP
AS A COMMUNICATION TOOL

2.
An artefact that
communicates the
direction you’ll be
going in order to fulfil
the product vision.
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3.
PRODUCT VISION
FOR (target customer)
WHO (statement of need or opportunity)
THE (product name) IS A (product category)
THAT (key benefit, reason to buy)
UNLIKE (primary competitive alternative)
OUR PRODUCT (statement of primary differentiation)
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4.
DON’T HAVE
a product vision?
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5.
Team Exercise: The Product Tree
Free PDF download at:
www.prodpad.com/product-tree
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6.
THE
ROADMAP
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7.
The GANTT
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8.
The GANTT
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9.
The GANTT
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10.
The UP AND TO THE RIGHT
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11.
The UP AND TO THE RIGHT
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12.
The UP AND TO THE RIGHT
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13.
The DO ALL THE THINGS
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14.
The DO ALL THE THINGS
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15.
The CHOOSE YOUR OWN ADVENTURE
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16.
The CHOOSE YOUR OWN ADVENTURE
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17.
The ROADSIDE ROADMAP
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18.
The ROADSIDE ROADMAP
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19.
ROADMAP ESSENTIALS
• Time horizons
• Scope
• Strategic Initiatives
• Product areas/components
• Sometimes:
• Multiple products
• Specific features
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20.
Time horizons
Scope
Product Areas
STRATEGIC Initiatives

21.
DATES
“I love deadlines.
I love the whoosing noise
they make as they go by.”
- Douglas Adams
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22.
RELEASE PLAN vs ROADMAP
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23.
a little FLEXIBILITY
is good for your roadmap
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24.
WHO SHOULD SEE
YOUR ROADMAP?
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25.
CEO & Execs
DEV, operations, QA
Customer Support
Product Marketing
Sales & Marketing
General Public
Trusted customers
Development partners
Internal initiatives Public initiatives
High level
Detail
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26.
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27.
Other people are saying this too… .

28.
Other people are saying this too… .

29.
Other people are saying this too… .
Marty Cagan, SVPG

30.
What about the
COMPETITION?
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31.
And another thing…
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32.
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Get in touch to get your FREE
Handy Guide for Product Managers

33.
Thanks!
Drop me a line any time:
janna@prodpad.com
@simplybastow
Build & share your own roadmap: www.prodpad.com
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