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Conoscere l'utente e tenerlo sempre al centro: come progettare un'esperienza nel settore immobiliare

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Come viene applicato il processo di User Centered Design per un sito immobiliare? Una panoramica sugli strumenti, sul processo e sui risultati grazie a un esempio concreto.
Presentazione @EIRE 2014, con Boraso.com Real Estate.

Publicada em: Imóveis
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Conoscere l'utente e tenerlo sempre al centro: come progettare un'esperienza nel settore immobiliare

  1. 1. Conoscere l’utente e tenerlo sempre al centro ! Come progettare un'esperienza nel settore immobiliare
  2. 2. UX / Interaction designer Marco Buonvino
  3. 3. User Experience
  4. 4. Ciò che una persona prova prima, durante e dopo la relazione con un prodotto, un servizio o un brand
  5. 5. Come progettare curando l’esperienza dell’utente?
  6. 6. SEO  expert Copywriter Visual  Designer Developer Interaction  Designer UX  Designer Utente Utente Utente “Gli utenti sono là fuori”
  7. 7. SEO  expert Copywriter Visual  Designer Developer Interaction  Designer UX  DesignerUtente Utente Utente Coinvolgere gli utenti nel processo di design
  8. 8. Le fasi del design Osservazione FocusInsight [fonte: Central]
  9. 9. Un esempio pratico
  10. 10. • Sito settore immobiliare • Magazine • Nuovo brand, esperienza, target Brief
  11. 11. Garantire la qualità del design basando le scelte sulle evidenze e sulle necessità degli utenti
  12. 12. Osservare e approfondire per comprendere le esigenze degli utenti
  13. 13. Raccolta di evidenze attraverso: • Web Analytics • Benchmark • Brainstorming Ricerca
  14. 14. Web Analytics Brainstorming
  15. 15. A partire dai dati Si studia e si organizza l’esperienza
  16. 16. • 8 proto-personas o utenti-tipo: 
 Privati, Professionisti, PMI, Large enterprise • 2 user journeys o percorsi di relazione dell’utente con l’interfaccia UX design
  17. 17. 17
  18. 18. User journey ciclico, recursive User Journey lineare, one-shot
  19. 19. Organizzazione dei contenuti in sezioni: • secondo le necessità degli utenti • in linea con la strategia editoriale Architettura dell’informazione
  20. 20. Strategia editoriale Primi sketch Organizzazione dei contenuti
  21. 21. La strategia viene tradotta in interfacce a fedeltà incrementale
  22. 22. Smartphone sketch Tablet / desktop sketch
  23. 23. Desktop wireframe Tablet wireframe Smartphone wireframe
  24. 24. Pagina articolo Homepage
  25. 25. E dopo? Miglioramento continuo 1. Discover 2. Analyze 3. Strategize 4. Execute 5. Measure 6. Report 7. Adjust [fonte: Dasemra]
  26. 26. Indagini quantitativeIndagini qualitative
  27. 27. L’utente nel design Osservazione FocusInsight [fonte: Central]
  28. 28. Parliamo assieme allo stand di boraso.com real estate

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