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SEO TOOLS OF THE TRADE
60 TOOLS YOU NEED IN 2014
Bastian Grimm, VP Organic Search, Peak Ace AG | @basgr

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Presentation Download:
http://pa.ag/bac14-tools

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BUCKLE UP, GUYS…!
90+ SLIDES IN 45 MINUTES

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Keyword Insights
Benchmarking, Comparison, Suggestions & Search Volumes

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#1 SEMRush
http://www.semrush.com/
partially free (or $69 / mo.), web-based

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#1 SEMRush
http://www.semrush.com/
Massive DB (in 25+ countries), keyword data for phrases and / or domains

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#2 Searchmetrics Essentials
http://suite.searchmetrics.com/en/research
partially free (or €69 / mo.), web-based

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#2 Searchmetrics Essentials
http://suite.searchmetrics.com/en/research
Especially useful when it comes to relations, synonyms, etc.

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#3 Übersuggest
http://ubersuggest.org/
free, web-based

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#4 Suggestion Keyword Finder
http://tools.seochat.com/tools/related-keywords-tool/
free, web-based, English keywords only

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#5 Scrape it with Google-Docs
http://pa.ag/gscrapeit
free, web-based

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#6 KeywordTool.io
http://keywordtool.io/
free, web-based

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#6 KeywordTool.io
http://keywordtool.io/
The beauty: Also has Bing, YouTube & App Store keywords - in multiple languages!

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#7 Keyword Eye
http://www.keywordeye.com/
free (or $16 / mo.), web-based

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#8 soovle
http://soovle.com/
free, web-based, mainly English keyword data

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#9 Bing Keyword Research
http://www.bing.com/toolbox/keywords
free, web-based

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#10 Google AdWords Keyword-Planer
https://adwords.google.com/KeywordPlanner
free, web-based

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What to do with all this data?
http://bg.vu/sesldn14
Structured approach on comparing and processing all this keyword data…

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On-Page Auditing
Architecture: Crawling, Headers, Redirects, etc.

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#11 Screaming Frog SEO Spider
http://www.screamingfrog.co.uk/seo-spider/
free (or £99 / yr.), Win + Mac + Ubuntu

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#12 DeepCrawl Website Crawler
http://deepcrawl.co.uk/
paid (€60 / mo.), web-based

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#12 DeepCrawl Website Crawler
http://deepcrawl.co.uk/
Simplified and efficient architecture auditing, scheduled reports & more

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#13 strucr.com
https://strucr.com/
free (or €119 / mo.), web-based

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#14 botify.com
https://www.botify.com/
paid (€39 / mo.), web-based

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#15 Searchmetrics Suite
http://www.searchmetrics.com/de/suite/
paid (€349 / mo.), web-based

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#15 Searchmetrics Suite
http://www.searchmetrics.com/de/suite/
URL health monitoring including quick-win suggestions

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#16 HTTP Status Code Checker
http://httpstatus.io/
free, web-based

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#17 Bulk HTTP Header Checker
http://www.tomanthony.co.uk/tools/bulk-http-header-compare/
free, web-based

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#18 ModRewrite Generator
http://www.generateit.net/mod-rewrite/index.php
free, web-based

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#19 robotto
http://www.robotto.org/
free (or $60 / mo.), web-based

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Some more On-Page Tools
Various (little) helpers to make your life easier…

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#20 SERP Snippet Optimization Tool
http://www.seomofo.com/snippet-optimizer.html
free, web-based

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#21 flang - hreflang Testing Tool
http://flang.dejanseo.com.au/
free, web-based

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#22 hreflang Generator Tool
http://www.internationalseomap.com/hreflang-tags-generator/
free, web-based

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#23 Copyscape & Siteliner
http://www.copyscape.com/ & http://siteliner.com/
free, web-based

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#24 Schema- & microDATAgenerator
http://schema-creator.org/ & http://www.microdatagenerator.com/
free, web-based

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#25 Google‘s Structured Data Testing Tool
http://www.google.com/webmasters/tools/richsnippets
free, web-based

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Performance Auditing
All about site speed

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#26 Google PageSpeed Insights
https://developers.google.com/speed/pagespeed/insights/
free, web-based

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#27 YSlow
http://yslow.org/
free, browser plug-in

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#28 GTmetrix
http://gtmetrix.com/
free (or $15 / mo.), web-based

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#28 GTmetrix
http://gtmetrix.com/
PageSpeed & YSlow at-a-glance, report download, URL comparison & API

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#29 TinyPNG & JPEGmini
https://tinypng.com/ & http://www.jpegmini.com/
free, web-based

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#30 SpriteCow & SpriteMe
http://www.spritecow.com/ & http://spriteme.org/
free, web-based

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#31 blitz.io Load Testing
https://www.blitz.io/
paid ($30 / mo.), cloud-based

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Want some more?
http://bg.vu/brigh14
Way, way more performance optimization tools & strategies…

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Link Management Tools
Evaluation, Auditing, Link Intelligence, etc.

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#32 LinkResearchTools (LRT)
http://www.linkresearchtools.com/
paid ($129 / mo.), web-based

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#32 LinkResearchTools (LRT)
http://www.linkresearchtools.com/
Linkprofile & domain auditing / comparison, alerts & bulk-auditing tools

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#32 LinkResearchTools (LRT)
http://www.linkresearchtools.com/
(Competitive) link (risk) auditing / evaluation

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#33 Majestic
https://majestic.com/
paid (€40 / mo.), web-based

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#34 ahrefs.com
https://ahrefs.com/
partially free (or $79 / mo.), web-based

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#34 ahrefs.com
https://ahrefs.com/
Super-fast link discovery, beautiful interface, social data & link growth trends

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#35 OpenLinkProfiler
http://www.openlinkprofiler.org/
free, web-based

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#36 LinkRisk
http://linkrisk.com/
paid (€179 / mo.), web-based

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#36 LinkRisk
http://linkrisk.com/
Also a link suite with multiple sub-tools for auditing, monitoring, removal, etc.

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#37 urlprofiler
http://urlprofiler.com/
paid (£10 / mo.), Win + Mac

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#37 urlprofiler
http://urlprofiler.com/blog/screaming-frog/
Combine data from ScreamingFrog with urlprofiler

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SEO Suites
All-in-one solutions for your (large-scale) SEO Usually has rankings, visibility, recomms, etc.

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#38 Searchmetrics Suite
http://www.searchmetrics.com/de/suite/
paid (€349 / mo.), web-based

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#39 Sistrix
http://www.sistrix.co.uk/
paid (€119 / mo.), web-based

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#39 Sistrix
http://www.sistrix.co.uk/google-updates/
Free Google update checker to match with timestamps of all big updates / changes

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#40 OnPage.org
http://www.onpage.org/
paid (€100 / mo.), web-based

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Rank Tracking & Flux's
Monitor Rankings and SERP Volatility

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#41 MozCast
http://mozcast.com/
free, web-based

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#42 SERP Volatility Index by SERPs.com
https://serps.com/tools/volatility
free, web-based

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#43 Algoroo
http://algoroo.com/
free, web-based

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#44 Advanced Web Ranking (AWR)
http://www.advancedwebranking.com/desktop/
paid ($199 / mo.), Win + Mac + Unix

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#45 SerpBook
http://serpbook.com/
paid ($5 / mo.), web-based

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Browser Plug-ins
Various extensions for Firefox & Chrome

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#46 Off-Page Plug-ins for Chrome
https://chrome.google.com/webstore/
Linkparser, Redirect Path, Linkclump & Check My Links

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#47 General SEO Plug-ins for Chrome
https://chrome.google.com/webstore/
META SEO Inspector, SeeRobots, SEOquake & Disconnect

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#48 SEO Plug-ins for Firefox
http://www.quirk.biz/searchstatus/ & http://getfirebug.com/ & http://pa.ag/1nimBXp
SearchStatus, Firebug & Web Developer Toolbar

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MS Excel Extensions
Get easy access to all relevant data sources

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#49 SEOTools for Excel
http://nielsbosma.se/projects/seotools/
free, Windows

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#50 SeoGadget for Excel
http://builtvisible.com/seogadget-for-excel/
free, Windows

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#BONUS: Super Metrics for Excel
http://supermetrics.com/
paid, Windows (Excel) or web-based (Google Docs)

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#BONUS: Super Metrics for Excel
http://supermetrics.com/product/supermetrics-data-grabber/
paid, Windows (Excel) or web-based (Google Docs)

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Social Intelligence
Tracking Social Networks & Data Points

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#51 Buzzsumo
http://buzzsumo.com/
paid ($99 / mo.), web-based

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#52 Social Crawlytics
https://socialcrawlytics.com/
free, web-based

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#53 socialbakers
http://www.socialbakers.com/
free reports, or paid ($120 / mo.), web-based

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#54 Talk Walker Alerts
http://www.talkwalker.com/en/alerts
free, web-based

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#55 KnowEm
http://knowem.com/
free check, paid username signup ($85 one time), web-based

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Search Engines
Nope, not Google; Competitive Intelligence!

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#57 SimilarWeb
http://www.similarweb.com/
partially free, (or $199 / mo.), web-based

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#58 SpiderFoot
http://www.spiderfoot.net/
free, Win + Unix

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#59 NerdyData
http://nerdydata.com/
free (or $99 / mo.), web-based

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#60 Shodan
http://www.shodanhq.com/
free, web-based

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ITS NO ROCKET SCIENCE
PLEASE DON‘T USE TOOLS WITHOUT QUESTIONING THEM!

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WE ARE HIRING: pa.ag/ace-jobs
10+ Openings in PPC, SEO as well as Content & Online PR in Berlin!
http://pa.ag/ace-jobs

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Your turn! Questions?

bg@peakace.de

twitter.com/peakaceag

facebook.com/peakaceag

www.peakace.de http://pa.ag/bac14-tools