This document is a proposal from Rich Wilhelm to Nur of Springfield Marble & Granite for an advertising campaign in the Metro Services Guide newspaper. The proposal outlines strategies to position Springfield as experts in granite countertops and separate them from low-cost competitors. It recommends goals of increasing calls and expanding into new neighborhoods. The proposal details an advertising schedule from February to November with rates starting at $500/month for 45,000 homes and increasing over time.

1. Date: April 8, 2005 For: Springfield Marble & Granite - Nur By: Rich Wilhelm (301)495-7733 x25 [email_address] ADVERTISING PROPOSAL

2. TO GET STARTED…. Nur: Take a look at this proposal. If this appears favorable, then lets get this DONE! You will tell me the key advantages homeowners reap when they select Springfield Marble & Granite to take care of their countertop needs. I create the ad, then show it to you for approval. We change the artwork to fit the different seasonal needs. You pay only one month at a time. The paper comes out the 2nd Monday of each month. Phones ring. Clients happy. I take good care of my clients!

4. … YOU NEED TO HAVE A GOAL to reach for

7. PICTURES You & I will change the ad to reflect the time of the year as we push the button of homeowners. We paint the picture & the homeowners…busy homeowners say: “ I need THAT!” “ 20 years of experience serving Fairfax County homeowners”

9. PARTNERSHIP Nur: Unlike the other print mediums out there: my goal is to grow your business, not just move “space”. I succeed when YOU succeed. Its that simple. You & I will change the ad to reflect the time of the year as we push the button of NoVa homeowners. We paint the picture & the homeowners…busy homeowners say: “I need THAT !”