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COMMUNITY NOMINEES<br />“A group of people with similar goals or interests connect to work towards a common good. By contributing in ongoing, new forums and challenges, the community continuously creates user generated content in a peer2peer environment”<br />
CASE 40<br />ANWB<br />www.anwb.nl<br />The online platform givesconsumers the opportunity to share and view tips and picturesrelated to driving and cars. In addition, blogscanbefollowed and productscanbeprovidedwith feedback.<br />The ANWB community provides a platform for the ANWB to informtheircommmunitymembersabout the latestnew and tips, which help improve the quality of driving and the cars. In addition, the feedback of productshelps ANWB to retrieveinsightsonhow to improvetheirproducts and offer additionalones.<br />CategoryCommunity<br />Initiator ANWB<br />Launched2011<br />AudienceDutch<br />Focus Interactwiththeirmembers<br />Initiativein short<br />In the ANWB communitymemberscanfollowblogs of otherdrivers, share tips and pictures and give feedback onproductssoldby ANWB<br />
CASE 41<br />BMW<br />https://www.bmwgroup-cocreationlab.com/<br />The BMW Group Co-Creation Lab is a virtual meeting place for individuals interested in cars and all related topics, who want to share their ideas and opinions on tomorrow's automotive world.<br />Participants on the platform, not only evaluate concepts which are developed by the BMW Group but also actively contribute their ideas and suggestions. This has resulted in over 2,300 users, sending in over 1,300 ideas for specific challenges.<br />CategoryCommunity<br />Initiator BMW<br />Launched2010<br />AudienceInternational<br />Focus Shareideasontomorrow’sautomotiveworld<br />Initiativein short<br />Virtual meeting place to shareideas and opinionsoncars and related topics<br />
CASE 42<br />DELL<br />www.ideastorm.com<br />Communitywhereconsumerscanuploadnewideasfor Dell products, view all ideasposted, voteonideas, to demoteorpromotethemon the website, start discussions and take part in real-lifesessionswith Dell. <br />Dell is inspiredby the conversations of and withconsumers. Usefulideas are implemented and the process is sharedwith the community<br />CategoryCommunity<br />Initiator Dell<br />Launched2007<br />AudienceInternational<br />Focus Community<br />Initiativein short<br />Community to shareideas, improvements, discuss and voteonideas<br />
CASE 43<br />GIFFGAFF<br />www.giffgaff.com<br />Giffgaff is a communityLaunchedcompany, as all processes are donebyconsumerswithconsumers. Communitymemberscanforinstance help eachotherwithcustomerproblems. A rewardforeachsolvedproblem the communitymembergains extra minutesor a discount onits product. The ultimateway of co-creation was whencommunitymembersstarted to offer a service to create micro simcardsfor the iPhone. Anadditional offer, which was a voluntaryinitiative of the communitymembers.<br />CategoryCommunity<br />Initiator Giffgaff<br />Launched2009<br />AudienceBritish<br />Focus A telecom provider completelymanagedbyconsumers<br />Initiativein short<br />Giffgaff is a telecom provider which is completelydependenton the theparticipation of consumers. All communication is handled on the platform<br />
KENNY<br />www.kenny.nl<br />CategoryCommunity<br />Initiator Kennisnet<br />Launched2011<br />AudienceDutch<br />Focus Virtuallearn & play environment forchildren<br />Initiativein short<br />Kenny is a virtuallearn & play environment forchildren in grade 1, 2 or 3 of primary school.<br />At the start phase of this project parents, children and employees of Kennisnet collaborated to develop the concept forKenny.nlwiththree different design offices. Out of these threeconcepts the parents, children and employees of Kennisnet choseone winning design office.<br />The virtuallearn & play environment was launchedwithcollaboration of a community. When the concept website was launched a community of consumershelped to test the site, sharenewideas and developed a go-to-market plan forKenny.nl.<br />CASE 44<br />
CASE 45<br />KLM<br />www.bluenity.com<br />Travelers who sign up for the community have access to reviews of peers about hotel, restaurants and shopping all over the world. Furthermore, the passengers can have access to the flight schedule of other passengers, allowing them to meet with others or, for instance, share a cab with a fellow passenger.<br />This open environment creates the ability for travelers to share info and meet online as well as offline.<br />CategoryCommunity<br />Initiator KLM<br />Launched2008<br />AudienceInternational<br />Focus A communitywheretravelerscan help and findeachother<br />Initiativein short<br />Travelers of KLM and Air France can share reviews of hotels, restaurants and shopping all over the world. In addition, passengers can view the flight schedule of others, allowing them to meet with each other<br />
CASE 46<br />MICROSOFT - WINDOWS<br />www.windows.com<br />Part of the preview site for Windows Phone 7, an exclusive online community, called Backstage, was created. This community connected technology enthusiasts with key Microsoft players. Interactions on Backstage activated excitement amongst the Windows Phone fan base and equipped them with information to share with their personal networks.<br />This resulted in fans of the new software to transform into brand advocates.<br />Category Community<br />Initiator Windows<br />Launched 2010<br />Audience International<br />Focus Get the community in touch with Windows Phone 7, even before the actual launch<br />Initiative in short<br />The platform provides the consumer with the ability to join group discussions, chat with the Windows Phone team, and latest news and update of the Windows Phone 7.<br />
CASE 47<br />NIKE+<br />www.nikerunning.nike.com<br />Community of runners, whocan keep onchallengingthemselves and others. The data capturedwith a Nike+ sensor canbeuploaded to the website, soparticipantscancreate a training scheduleorchallengeothers to performbetterthanthem.<br />A realexample of experienceco-creation in a communityform.<br />CategoryCommunity<br />Initiator Nike<br />Launched2006<br />AudienceInternational<br />Focus Community of runners, whocanchallengethemselves and others<br />Initiativein short<br />Nike facilitates a platform where runners canchallengethemselves and othersbyuploadingtheir data, capturedwith a Nike+ sensor<br />
CASE 48<br />PHILIPS<br />www.philips.com/hoteltv<br />A panel of senior management of major hotel partners, togetherform the co-creation expert team. This team helps Philips to test the products of Philips and generateinsights in how to furtherimprove the experiences of a hotel guest. With the co-creation expert team, Phillips generatesinsightsthathelpsthem to improvetheirproducts and tailorit to the needs of the futureusers and buyers of theirproducts. The ease of use and connectivity as at home are centralsubjects in the experiencewhich Philips wouldlike to add to future hotel rooms withtheirproducts.<br />CategoryCommunity<br />Initiator Philips<br />Launched2011<br />AudienceInternational<br />Focus Involvekey experts of hotels in product development<br />Initiativein short<br />Philips has formed a co-creation expert team of industry leaders to givetheminsights in how to furtherenhance hotel guestexperiences<br />
CASE 49<br />STARBUCKS<br />www.mystarbucksidea.force.com<br />For consumersthis online platform is an environment wheretheycansharenew and improvedideaswiththerefavouritecoffeehouse. In return the participantscan score and view the otherideasposted.<br />Starbucks has alreadyreceived more than 100,000 ideasfromtheircommunity. In return Starbucks actuallyapplies the best ideas and updates the communityabout the status of the ideaswhich been taken intoaction.<br />CategoryCommunity<br />Initiator Starbucks<br />Launched2010<br />AudienceInternational<br />Focus Ideacommunity<br />Initiativein short<br />My Starbucks Idea is an online environment whereconsumerscanshare product, experience and involvementideaswith Starbucks, to help improve the concept<br />
CASE 50<br />TELENET<br />www.telenet.be<br />When Telenet launched a new application, which could bring digital TV to mobile devices like the iPad and iPhone, users were invited to give feedback on social media. 100 participants were selected from the open community to join a closed pre-launch community to allow in-depth discussion.<br />The results of the closed community were shared on social media again, offering all users a chance to join the dialogue.<br />Category Community<br />Initiator Telenet<br />Launched 2011<br />Audience Belgians<br />Focus Let the community provide feedback on the service<br />Initiative in short<br />Telenet invited its users to provide feedback on a newly launched application. With a selected group of community members in-depth discussions facilitated to further improve the application.<br />
CASE 51<br />THREADLESS<br />www.threadless.com<br />Participants can submit their designs for a t-shirt to the community. When enough community members like the design and are willing to buy it, the design will be produced.<br />The designer gets a cash reward, credentials, and coverage on chests around the world.<br />CategoryCommunity<br />Initiator Threadless<br />Launched2000<br />AudienceInternational<br />Focus Design yourownt-shirt and ratethose of others<br />Initiativein short<br />Submityourideafor a t-shirt and allow the community to rate and commentonyouridea.<br />
COMMUNITY NOMINEES<br />For more information about the Co-creation Awards:<br />www.co-creationassociation.org<br />Click here to directly vote for your favourite<br />