1. International Marketing
Analysis & Planning
August 24, 2012

2. Project Overview
• Create database of international companies
with location presence in region
• Develop and implement survey of needs,
value proposition, etc.
• Compile report on best practices and case
studies
• Construct graphs showing FDI trends since
2005

3. Marketing Strategy
NCSE’s
NCSE Target
targeted Countries
industry
sectors
FDI FDI in
coming NCSE
into US region

4. Database of Int’l Companies in
NCSE Region

5. Parent Countries in the Region
Japan Canada Mexico
(8) (3) (2)
France Ireland Austria
(7) (3) (1)
Germany Switzerland Colombia
(7) (3) (1)
England Belgium Denmark
(6) (2) (1)
Netherlands Greece Luxembourg
(4) (2) (1)
Sweden Israel Turkey
(4) (2) (1)

6. Top 12 Countries for FDI in
NCSE Region

7. FDI into the US (in Millions)
450000
430000
410000
United Kingdom
390000
370000
350000
260000
240000
220000 Canada
France
200000
Germany
180000
Netherlands
160000
Switzerland
140000 Japan
120000
100000
2005 2006 2007 2008 2009 2010

8. International Company Survey
• Based on key informant interviews and best
practices
• Goal: to get first hand account of region’s
attractiveness for international business
location
• Gain insight to better promote region

9. Best Practices
The following are some best practices for
international recruitment:
• NC DOC pamphlet as • International flight
“example” of NC regional information/connections
partnerships for ILM, RDU, CLT, FAY
• Cincinnati USA- economic • International news &
development case study updates on website
• International community • Int’l company success
programs on website stories on website

10. Best Practices- Richmond, VA
http://www.grpva.com/publications/international_business_model.pdf

11. Best Practices- Atlanta, GA
• Search by NAICS code, county of location, category of
product, country of origin, or company name
• Full listing of all International companies
• Links to Allies, iResearchGeorgia
http://georgiafacts.net/international

12. Next Steps
• Administer survey with local EDOs
• Final analysis of data
• Formalize international marketing strategy
• Collaborate with NC Department of
Commerce
• Collaborate with local EDOs
• Joint outreach to shared targeted
countries/industry sectors