Blog posts of 1,500+ words
have increased by 72%.
Average word counts are up approximately 100 words compared to last year.
Less than 20% produce posts of less than 500 words (which is lower than last year).
The sweet spot
The 500 -1000 range remains the most popular length (though it’s declined).
Posts of 1000 - 1500 words have increased
The trend holds steady in the 1500 - 2000 word range.
About 2x as many bloggers now write posts upwards of 2000 words.
The majority of bloggers publish weekly or more.
The number of bloggers publishing daily (or more) has risen.
53% publish at least weekly.
Only 15% publish at irregular intervals.
Daily bloggers report spending less time writing their posts.
Nearly half of all bloggers use
multiple images in their posts.
The use of audio has gone up.The use of video has gone down.
I edit my
“show it to a person
I use an editor
Do bloggers use editors?
The majority of bloggers do not have editors.
Only 16% have a formal
There is a 16% increase in using editors.
none less than 5% 5 - 25 % 25 - 50 % 50 - 75 %
75 - 100 %
(posts written to promote businesses other than their own)
What percentage of posts are written for clients?
57% write content on behalf of clients (at least some of the time).
I don’t have
acces to analytics
Never/Rarely Occasionally Usually Always
How often do bloggers check their analytics?
95% have access to analytics, but only 55% regularly check them.
WHAT’S NEW IN BUSINESS BLOGGING?
Bloggers are stepping it up.
Survey result comparisons from the past two years reflect an increase across the board in:
Length of the
Working on blogging
during office hours
Want to talk about
I invite you to share this research and welcome
opportunities to present data-based insights
content marketing and web design
Andy Crestodina, strategic director