Content marketing can help you achieve what advertising cannot: winning the trust of your prospects and customers. Learn the essential strategies for creating the content that transforms your website into a customer attraction force field in this presentation's simple 7-part formula. Bonus: 99 content marketing ideas.
5. What’s the point?!
The point is to get
traffic, leads & sales.
The plan is to achieve
what advertising!
usually does not...
!
Get people to
KNOW, LIKE &!
trust you.!
6. Trust. !
You have to earn it.
What if you were to...!
ü Be found when people are searching?
ü Give people the information they need
to make smart decisions?
ü Position your company as a generous
advisor and friend?
ü Teach (instead of pitch)?
16. Third Create a content plan.!
"
Thou shall create stuff people want,
deliver it where they consume media,
based on where they are in the "
process of buying.
*Even if they don’t have their wallet with ‘em.
17. Fourth Put a content creation team together.!
"
Put your money where your media is.
Scrimping ain’t smart.
18. Fifth Get your digital !
ducks in a row.!
"
Digital outlets. Digital platforms.
This is the information age. You got that memo, right?
19. Sixth Promote what you publish.!
"
Social media school starts tomorrow. "
Enroll today.
20. Seventh Measure.!
"
If you really want to
make this work,
you need to know
what is and isn’t working."
You can handle the truth.