Social media strategy 2016 for recruiters with APSCo

1. barclayjones.comRecruitment Technology and Social Media for Recruiters @LisaMariJones @APSCo_org #RecruitClever Social Media Strategy for 2016 Barclay Jones

2. barclayjones.comRecruitment Technology and Social Media for Recruiters @LisaMariJones @APSCo_org #RecruitClever @APSCo_org Julie.bowen@apsco.org

3. barclayjones.comRecruitment Technology and Social Media for Recruiters @LisaMariJones @APSCo_org #RecruitClever Lisa Jones LisaMariJones

4. barclayjones.comRecruitment Technology and Social Media for Recruiters @LisaMariJones @APSCo_org #RecruitClever

5. barclayjones.comRecruitment Technology and Social Media for Recruiters @LisaMariJones @APSCo_org #RecruitClever We make recruiters effective

6. barclayjones.comRecruitment Technology and Social Media for Recruiters @LisaMariJones @APSCo_org #RecruitClever we make marketers effective we make recruiters effective #love

7. barclayjones.comRecruitment Technology and Social Media for Recruiters @LisaMariJones @APSCo_org #RecruitClever Mentoring for Marketers ROI for Recruitment Leaders Bigger communities Improved brand Engaged, effective recruiters Happy, expert marketers offering tangible value

8. barclayjones.comRecruitment Technology and Social Media for Recruiters @LisaMariJones @APSCo_org #RecruitClever TWEET!

9. barclayjones.comRecruitment Technology and Social Media for Recruiters @LisaMariJones @APSCo_org #RecruitClever Who are you?

10. barclayjones.comRecruitment Technology and Social Media for Recruiters @LisaMariJones @APSCo_org #RecruitClever What day is it today?

12. barclayjones.comRecruitment Technology and Social Media for Recruiters @LisaMariJones @APSCo_org #RecruitClever Martini Day!

13. barclayjones.comRecruitment Technology and Social Media for Recruiters @LisaMariJones @APSCo_org #RecruitClever Unleash your inner goth for #GothDay

14. barclayjones.comRecruitment Technology and Social Media for Recruiters @LisaMariJones @APSCo_org #RecruitClever #woof

16. barclayjones.comRecruitment Technology and Social Media for Recruiters @LisaMariJones @APSCo_org #RecruitClever Confused!

17. barclayjones.comRecruitment Technology and Social Media for Recruiters @LisaMariJones @APSCo_org #RecruitClever Greg Savage Day!

18. barclayjones.comRecruitment Technology and Social Media for Recruiters @LisaMariJones @APSCo_org #RecruitClever “We must accept that recruitment is merging with marketing”

20. barclayjones.comRecruitment Technology and Social Media for Recruiters @LisaMariJones @APSCo_org #RecruitClever 1. Improve the brand (attract and engage) 2. Improve profit and increase speed 3. Grow headcount and business 4. Reduce risk

21. barclayjones.comRecruitment Technology and Social Media for Recruiters @LisaMariJones @APSCo_org #RecruitClever My life is hard!

22. barclayjones.comRecruitment Technology and Social Media for Recruiters @LisaMariJones @APSCo_org #RecruitClever Lots of goals... …. But what is the strategy?

23. barclayjones.comRecruitment Technology and Social Media for Recruiters @LisaMariJones @APSCo_org #RecruitClever 1. Love Greg!

24. barclayjones.comRecruitment Technology and Social Media for Recruiters @LisaMariJones @APSCo_org #RecruitClever “Too many recruitment leaders are short-term junkies and don’t do strategy”

25. barclayjones.comRecruitment Technology and Social Media for Recruiters @LisaMariJones @APSCo_org #RecruitClever Recruiters need to get more strategic

26. barclayjones.comRecruitment Technology and Social Media for Recruiters @LisaMariJones @APSCo_org #RecruitClever 2. Respect each other! Raise your expectations

27. barclayjones.comRecruitment Technology and Social Media for Recruiters @LisaMariJones @APSCo_org #RecruitClever “Your digital footprint is the most important marketing asset you have”

28. barclayjones.comRecruitment Technology and Social Media for Recruiters @LisaMariJones @APSCo_org #RecruitClever “If you’re a marketer it’s about recruiters” “If you’re a recruiter it’s about marketing”

29. barclayjones.comRecruitment Technology and Social Media for Recruiters @LisaMariJones @APSCo_org #RecruitClever Compete!

30. barclayjones.comRecruitment Technology and Social Media for Recruiters @LisaMariJones @APSCo_org #RecruitClever Your competition: Do you have any idea?

31. barclayjones.comRecruitment Technology and Social Media for Recruiters @LisaMariJones @APSCo_org #RecruitClever Try harder!

35. barclayjones.comRecruitment Technology and Social Media for Recruiters @LisaMariJones @APSCo_org #RecruitClever We read 25% slower online

36. barclayjones.comRecruitment Technology and Social Media for Recruiters @LisaMariJones @APSCo_org #RecruitClever What percentage candidates expect to be able to apply for a job via their phone? 56%

39. barclayjones.comRecruitment Technology and Social Media for Recruiters @LisaMariJones @APSCo_org #RecruitClever “Cold calls? Warm calls are better!”

40. barclayjones.comRecruitment Technology and Social Media for Recruiters @LisaMariJones @APSCo_org #RecruitClever I dare you to have a content plan that isn’t full of wee

41. barclayjones.comRecruitment Technology and Social Media for Recruiters @LisaMariJones @APSCo_org #RecruitClever Junk food content

42. barclayjones.comRecruitment Technology and Social Media for Recruiters @LisaMariJones @APSCo_org #RecruitClever A great sourcing strategy… …. is all about attraction What are you offering of value?

43. barclayjones.comRecruitment Technology and Social Media for Recruiters @LisaMariJones @APSCo_org #RecruitClever It’s all about THEM… …. not you!

44. barclayjones.comRecruitment Technology and Social Media for Recruiters @LisaMariJones @APSCo_org #RecruitClever Marketing should attract 44% look for content to improve their skills and help their career path (NOT jobs)

45. barclayjones.comRecruitment Technology and Social Media for Recruiters @LisaMariJones @APSCo_org #RecruitClever … what’s there to talk about?

46. barclayjones.comRecruitment Technology and Social Media for Recruiters @LisaMariJones @APSCo_org #RecruitClever 6. Jobs… Your MOST important content

47. barclayjones.comRecruitment Technology and Social Media for Recruiters @LisaMariJones @APSCo_org #RecruitClever 91% want to see a brand on a job before reviewing it

48. barclayjones.comRecruitment Technology and Social Media for Recruiters @LisaMariJones @APSCo_org #RecruitClever What percentage of applications are made from a desktop device 93% What is so special about you / your job to get them to “log on”?

49. barclayjones.comRecruitment Technology and Social Media for Recruiters @LisaMariJones @APSCo_org #RecruitClever Talent spends time researching a company before engaging 2 hours What is so special about you / your job to get them to “log on”?

50. barclayjones.comRecruitment Technology and Social Media for Recruiters @LisaMariJones @APSCo_org #RecruitClever Jobs should attract passives, and… Improve profile views (contact leads!) Put clients back in their boxes Attract other recruiters (internal recruitment) Increase web hits, applications, placements

53. barclayjones.comRecruitment Technology and Social Media for Recruiters @LisaMariJones @APSCo_org #RecruitClever 7. Get engaged!

54. barclayjones.comRecruitment Technology and Social Media for Recruiters @LisaMariJones @APSCo_org #RecruitClever “The future of profitable agency recruiting is where technology meets skilled human interaction”

55. barclayjones.comRecruitment Technology and Social Media for Recruiters @LisaMariJones @APSCo_org #RecruitClever Engage with streams your talent uses

56. barclayjones.comRecruitment Technology and Social Media for Recruiters @LisaMariJones @APSCo_org #RecruitClever Instagram for Recruiters

57. barclayjones.comRecruitment Technology and Social Media for Recruiters @LisaMariJones @APSCo_org #RecruitClever Behave like talent!

58. barclayjones.comRecruitment Technology and Social Media for Recruiters @LisaMariJones @APSCo_org #RecruitClever 7. Get CRM

59. barclayjones.comRecruitment Technology and Social Media for Recruiters @LisaMariJones @APSCo_org #RecruitClever “We’ve got to get into the modern era: branding, social media, CRM”

62. barclayjones.comRecruitment Technology and Social Media for Recruiters @LisaMariJones @APSCo_org #RecruitClever Lots of goals... …. But what is the strategy?

64. barclayjones.comRecruitment Technology and Social Media for Recruiters @LisaMariJones @APSCo_org #RecruitClever 64 Subscribe to our blog

65. barclayjones.comRecruitment Technology and Social Media for Recruiters @LisaMariJones @APSCo_org #RecruitClever …and Review

66. barclayjones.comRecruitment Technology and Social Media for Recruiters @LisaMariJones @APSCo_org #RecruitClever 66 Push the button!

67. barclayjones.comRecruitment Technology and Social Media for Recruiters @LisaMariJones @APSCo_org #RecruitClever Lisa Jones LisaMariJones

68. barclayjones.comRecruitment Technology and Social Media for Recruiters @LisaMariJones @APSCo_org #RecruitClever Get Social! Improving Recruiter Efficiency

69. barclayjones.comRecruitment Technology and Social Media for Recruiters @LisaMariJones @APSCo_org #RecruitClever 69

Social media strategy 2016 for recruiters with APSCo

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Social media strategy 2016 for recruiters with APSCo

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