Content The word in every marketing department which causes glee, and one which can cause blank looks and fear in recruiters. Lots of talk in 2015 about content got us all in a tizz - and rightly so. And then getting it created, read and generating leads became the problem. I was invited to speak at Marketing Within the Recruitment Sector next month and couldn't wait to get everyone excited about content in 2016. I explained why recruitment leaders should make marketing top of their agenda this year. I talked about: What makes a great content plan Content is King, marketing is Queen - how to stop having a "great content poor marketing" strategy How to generate leads from content... ...Isn't that why we're here? Read more here: http://www.barclayjones.com/blog/social-media-for-recruiters/content-marketing-that-delivers-roi-in-2016/

1. Content

2. Lisa Jones
LisaMariJones
0333 987 9000
lisa@barclayjones.com

4. Content Plans which do not cause Discontent

5. Question

6. I can’t
track
ROI
Leads I pass
over magically
disappear
My recruiters
won’t engage
with my
content
My recruiters
don’t think
marketing is
their job
My CRM is
useless to
me
Getting content from
them – like blood from
a stone!

7. Stats!

8. Candidate
shortage?
There’s an
interested
candidate
shortage…

9. Content
shortage?
There’s a
relevant
content
shortage…

10. ROI – not just about £$€
Time
Content
Emotion
Clicks
Community
Cash

11. Content plans can cause discontent
Time
Content
Emotion
Clicks
Community
Cash

12. A content
strategy or just
a content plan?

13. Leads!

16. Be Sales!

17. Get Content

18. 4 Content Quick Wins to Prevent Discontent

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