Gerard KM Lim: MAD over Mobile Apps!!! #barcampkl 2009

1. over Mobile Apps
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2. What drives Apps? Is it Hardware or SoLware?
OLED
Digital Compass
GPU
Accelerometer
A‐GPS + LBS
(locaAon)
Light
Proximity touch
ASR
MulA touch / MulA gesture
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3. TOC
Who are We ?
•
The Market opportunity
•
DEMO
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The NEW CompuAng PlaZorm
•
Diversity
•
Seeing around the corner
•
Tools of the Trade
•
What’s your Idea? : an interacAve session
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Summary
•
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4. Who are We ?
ApplicaAon / SoLware
Developers Content creators / ArAst
End‐users
Bloggers
Mobile
Operators
Gamers
Entrepreneurs
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5. Size of Mobile phone users market
There are 3.8 billion mobile phones globally. There are more mobile phones then PCs.
•
– GSM AssociaAon, Sept 2008
Asia Pacific region alone has over 1.6 billion mobile phone users.
•
Or 43% of the total global mobile phone users. – GSM AssociaAon, Sept 2008
The total addressable market in Malaysia is approx. 19 million mobile phone users.
•
By 2010, more people will access the Internet from the mobile phone then from any
•
other device.
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6. Size of Mobile phone market
Note: Apple shipped 6.9 million iPhones in Q3 2008
Apple ranked seventh in worldwide mobile phone shipments, just behind RIM
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7. Size of SoLware ApplicaAons market
SoLware applicaAons market is a USD 380 billion global industry and fastest growing
•
at 10% on a compound annual basis. – Digital Planet 2008, WITSA, May 2008
SoLware applicaAons has only just began on the mobile phone.
•
And demand is HUGE.
Case in point: In Sept 2008, Apple’s App Store had 3,000 apps with 100,000,000
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downloads. The App Store was open just 60 days earlier in July 2008 and is available
in 62 countries. – Apple Inc., Sept 2008
Apple App Store generated USD 30 million in revenues in first 30 days of opening.
•
Dec 2008, 5 months old, Apple App Store has 10,000 apps & 300,000,000 downloads
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with forecast USD 180 million in revenues.
There are more than 300,000 soLware developers in India & China developing mobile
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applicaAons. – Forum Nokia, Dec 2008
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8. DEMO
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9. Mobile phones are the new compuAng plaZorm
The mobile pla0orm will replace the PC as the primary compu9ng pla0orm.
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10. Diversity…
OperaAng System / PlaZorms
Categories of ApplicaAons
Business & Office
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Comics / Manga
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EducaAon & Reference
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Events
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Finance & Money
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Games: adverGames
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Home & Hobbies
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Movies & Video
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Music
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Phone Brand
ProducAvity tools
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Ringtones
• Android
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Shopping
• Blackberry (RIM)
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Social Networks
• LG
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Themes: backgrounds, icons, animaAons
• Motorola
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Travel: hotel
• Nokia
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TV
• Palm
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UAliAes: weather, anA‐virus, etc etc
• Samsung
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Sony Ericsson
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many many more…
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11. Seeing around the corner
Imaging & Video
Messaging
LocaAon
PLATFORM
SERVICES
Audio
PIM
System Info
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12. HTML / AJAX / CSS / Javascript
Flash Lite 3 Widget
WebOS
Flash 8 + Flash Video
Tools of the Trade
iPhone 3.0
C++ / Open C++
Symbian S60 5th EdiAon
NaAve Apps
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13. What’s YOUR Idea ?
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14. © 2008 ‐ 2009 MobileAppDepot.com Sdn Bhd. All rights reserved.
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15. © 2008 ‐ 2009 MobileAppDepot.com Sdn Bhd. All rights reserved.
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16. Ideas hEre…
Mind Map
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17. One more thing…
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18. Network Services
Billing LBS
NETWORK
SERVICES
Presence
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19. PlaZorm + Network = Mobile Cloud Apps
Imaging & Video
Billing LBS
Messaging LocaAon
NETWORK
PLATFORM
SERVICES
SERVICES
Audio PIM
Presence
System Info
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20. Take home points
Hi‐tech Hardware PlaZorm + Rich SDK = High UX Apps
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Market opportunity is HUGE & just beginning
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Diversity of applicaAon categories
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Diversity of hardware plaZorms
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Tools are ready & available
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Leverage off exisAng knowledge & experience
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PlaZorm Services
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Network Services
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What is YOUR Idea? Fill / Create that need…
•
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21. For further details contact:
Gerard K M Lim
+60.12.218.2300
gerard@MobileAppDepot.com
MobileAppDepot.com Sdn Bhd
No. 61‐9, Jalan SS2/75, Wisma GENME,
47300 Petaling Jaya, Selangor Darul Ehsan, Malaysia
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