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Green IT– An Important Piece in the Puzzle ISACA, 17 May 2011 Sustainable Business Consulting Pty Ltd Level 32, 101 Miller Street, North Sydney 2060 P: 1300 102 195 | F: +61 2 8079 6101 www.sustainablebizconsulting.com.au  ACN 140 233 932 | ABN 46 506 219 241 Accredited by the NSW Government – On the panel of preferred suppliers
Agenda Drivers for Green IT Australia’s emissions and legislation Definition of Green IT IT’s contribution to the carbon footprint Data centres PCs and peripherals IT as an enabler
The Drivers for Green IT
It All Starts With the Science… IPCC 2007
… Which Causes Worldwide Governments to Mitigate the Risk Collectively the major economies of our world account for over 70% of the world’s emissions Adapted from: Globe Climate  Legislation Study, April 2011
The World is Moving to a Carbon Constrained Economy Qantas will be hit with a penalty by the European Union because Australia does not have a price on carbon. A carbon trade barrier!
Australia’s Emissions Intensity top emitter per capita Source: Garnaut Climate  Change Review Update 2011, Update Paper 2
Australia’s Emissions:  Minus 5% from 1990 Levels by 2020 1990 levels From http://www.climatechange.gov.au/~/media/publications/projections/tracking-to-kyoto-and-2020.ashx
Australia Will Act and Bits and Pieces are Already in Place NGER Act Thresholds
Other Drivers for Green IT Operational efficiencies Rising electricity prices (estimates: double the price by 2015) Corporate social responsibility NGO pressure (CDP, Greenpeace, etc.) Supply chain pressures Investor pressure Customer pressure
What is Green IT
What is Green IT Storage Devices Smartphones Monitors Devices Laptops Printers Comms systems Netbooks Computers Servers Networking equip. Data Centres Lifecycle       efficiently and effectively with minimal impact to the environment Reduce  hazardous materials Initiatives Reduce  carbon footprint Maximise recyclability Maximise  energy  efficiency Minimise depletion  of natural resources
Carbon Footprint of IT Globally: 2% of all carbon emissions (~ 600 Mt CO2-e) Projected to rise to 3% in 2020 under BAU conditions In your company: IT’s contribution to the carbon footprint might be 40%  Try to imagine IT’s footprint of cloud providers (Google, Amazon, Yahoo, FB, Twitter, IBM, HP, Microsoft, Apple, etc.) What are the concerns: Embedded energy in devices Energy use in data centres Energy use in endpoints (computers, laptops, etc.) Disposal after end-of-life
Datacentre Footprints
Data Centres – The Factories of the 21st Century
The Energy Use of a Typical Data Centre Less than 15% of original source energy is used for the IT equipment within a data centre. Some estimates say only 3%!
PUE – Power Usage Effectiveness PUE =𝑇𝑜𝑡𝑎𝑙 𝐸𝑛𝑒𝑟𝑔𝑦 𝑐𝑜𝑛𝑠𝑢𝑚𝑒𝑑 𝑏𝑦 𝑡h𝑒 𝐷𝑎𝑡𝑎 𝐶𝑒𝑛𝑡𝑟𝑒𝐸𝑛𝑒𝑟𝑔𝑦 𝑠𝑢𝑝𝑝𝑙𝑖𝑒𝑑 𝑡𝑜 𝐼𝑇 𝑒𝑞𝑢𝑖𝑝𝑚𝑒𝑛𝑡   PUE of 2.0 means:  1 kw IT equipment 2 kw  1 kw power transformers, switch gear, UPS, A/C
The Race for the Lowest PUE PUE = 1.07!
PUE is important, but what about the Carbon Emissions? Carbon Usage Effectiveness CUE = EF x PUE Ideal CUE value = 0.0 (no carbon emissions!) Assumptions: 	2,000 kwh energy consumed by data centre 	1,000 kwh energy consumed by IT equipment CUE becomes really relevant with a price on carbon… PUE:2,000 ÷1,000=  2   CUE:	0.9	×2 = 	1.80 	in NSW   0.32 	× 2 = 	0.64 	in TAS 1.23 	×2 = 	2.46 	in VIC  
Renewable Energy, Bought or Self-Generated Iceland, powered by 100% geothermal and hydropower energy Source: http://www.datacenterknowledge.com/archives/2009/06/16/solar-power-at-data-center-scale/ Googleplex Source: http://www.datacenterknowledge.com/archives/2011/04/21/google-buys-wind-power-to-green-oklahoma-grid/
Examples of Green IT Initiatives for Data Centres Weed out low or nonperforming components Plug holes – no mixing of cool and warm air Adjust A/C settings Use outside cooler air where you can (air-side  economisation) Energy efficiency for IT equipment: Virtualisation Cloud Computing Outsourcing Server specs: Performance per watt Choose high-efficiency power supplies Data Centre design (A/C, location, etc.) Purchase renewable energy or generate on site Co-gen or Tri-gen
PCs and Peripherals Footprint
Powering Computers, Laptops and Screens  Simplified assumptions:   Company in NSW, 3500 employees, everyone has computer and LCD screen  Scenario 1: Computer and screen left on all the time  Scenario 2: Power management enabled  80% cost savings 80% CO2-e reduction
Green IT for PCs and Peripherals Purchase energy star equipment Install and enable power management software Shift from desktop to laptops Thin clients Lengthen machine life with Linux Purchase non hazardous material Purchase material that is easily recyclable Printer and paper usage management Donate end-of-life equipment
IT As An Enabler
IT Has a Large Potential to Reduce Our Carbon Footprint IT can lead to emission reductions 5x the size of the sector’s own footprint Dematerialisation – moving bits instead of atoms (e.g. telecommuting, e-billing, e-commerce, e-government, digital music) Smart electricity grids (largest  opportunity) Smart buildings (building design, heating, cooling, lighting, appliances) More efficient transport (route optimisation, RFID for asset tracking, GIS, GPS, etc.) Leaner industrial processes (VSDs) IT will help track and manage carbon footprints – Carbon Management Software
What Can You Do?
How Can You Get Started on Green IT? Assess current state of sustainability Get executive buy-in – sell the business case for Green IT Build a green team Baseline your data – you can’t manage what you don’t measure Get the vision right, set targets Prioritise your goals Identify specific initiatives Engage staff Implement quick wins and build up confidence Use money saved by green initiatives for more capital-intensive green projects Share your success stories
Thanks For Attending This Presentation  Sustainable Business Consulting We are happy to help you further with your  Carbon Management needs

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SBC Green IT ISACA 2011 05 17

  • 1. Green IT– An Important Piece in the Puzzle ISACA, 17 May 2011 Sustainable Business Consulting Pty Ltd Level 32, 101 Miller Street, North Sydney 2060 P: 1300 102 195 | F: +61 2 8079 6101 www.sustainablebizconsulting.com.au  ACN 140 233 932 | ABN 46 506 219 241 Accredited by the NSW Government – On the panel of preferred suppliers
  • 2. Agenda Drivers for Green IT Australia’s emissions and legislation Definition of Green IT IT’s contribution to the carbon footprint Data centres PCs and peripherals IT as an enabler
  • 3. The Drivers for Green IT
  • 4. It All Starts With the Science… IPCC 2007
  • 5. … Which Causes Worldwide Governments to Mitigate the Risk Collectively the major economies of our world account for over 70% of the world’s emissions Adapted from: Globe Climate Legislation Study, April 2011
  • 6. The World is Moving to a Carbon Constrained Economy Qantas will be hit with a penalty by the European Union because Australia does not have a price on carbon. A carbon trade barrier!
  • 7. Australia’s Emissions Intensity top emitter per capita Source: Garnaut Climate Change Review Update 2011, Update Paper 2
  • 8. Australia’s Emissions: Minus 5% from 1990 Levels by 2020 1990 levels From http://www.climatechange.gov.au/~/media/publications/projections/tracking-to-kyoto-and-2020.ashx
  • 9. Australia Will Act and Bits and Pieces are Already in Place NGER Act Thresholds
  • 10. Other Drivers for Green IT Operational efficiencies Rising electricity prices (estimates: double the price by 2015) Corporate social responsibility NGO pressure (CDP, Greenpeace, etc.) Supply chain pressures Investor pressure Customer pressure
  • 12. What is Green IT Storage Devices Smartphones Monitors Devices Laptops Printers Comms systems Netbooks Computers Servers Networking equip. Data Centres Lifecycle efficiently and effectively with minimal impact to the environment Reduce hazardous materials Initiatives Reduce carbon footprint Maximise recyclability Maximise energy efficiency Minimise depletion of natural resources
  • 13. Carbon Footprint of IT Globally: 2% of all carbon emissions (~ 600 Mt CO2-e) Projected to rise to 3% in 2020 under BAU conditions In your company: IT’s contribution to the carbon footprint might be 40% Try to imagine IT’s footprint of cloud providers (Google, Amazon, Yahoo, FB, Twitter, IBM, HP, Microsoft, Apple, etc.) What are the concerns: Embedded energy in devices Energy use in data centres Energy use in endpoints (computers, laptops, etc.) Disposal after end-of-life
  • 15. Data Centres – The Factories of the 21st Century
  • 16. The Energy Use of a Typical Data Centre Less than 15% of original source energy is used for the IT equipment within a data centre. Some estimates say only 3%!
  • 17. PUE – Power Usage Effectiveness PUE =𝑇𝑜𝑡𝑎𝑙 𝐸𝑛𝑒𝑟𝑔𝑦 𝑐𝑜𝑛𝑠𝑢𝑚𝑒𝑑 𝑏𝑦 𝑡h𝑒 𝐷𝑎𝑡𝑎 𝐶𝑒𝑛𝑡𝑟𝑒𝐸𝑛𝑒𝑟𝑔𝑦 𝑠𝑢𝑝𝑝𝑙𝑖𝑒𝑑 𝑡𝑜 𝐼𝑇 𝑒𝑞𝑢𝑖𝑝𝑚𝑒𝑛𝑡   PUE of 2.0 means: 1 kw IT equipment 2 kw 1 kw power transformers, switch gear, UPS, A/C
  • 18. The Race for the Lowest PUE PUE = 1.07!
  • 19. PUE is important, but what about the Carbon Emissions? Carbon Usage Effectiveness CUE = EF x PUE Ideal CUE value = 0.0 (no carbon emissions!) Assumptions: 2,000 kwh energy consumed by data centre 1,000 kwh energy consumed by IT equipment CUE becomes really relevant with a price on carbon… PUE:2,000 ÷1,000=  2   CUE: 0.9 ×2 = 1.80 in NSW   0.32 × 2 = 0.64 in TAS 1.23 ×2 = 2.46 in VIC  
  • 20. Renewable Energy, Bought or Self-Generated Iceland, powered by 100% geothermal and hydropower energy Source: http://www.datacenterknowledge.com/archives/2009/06/16/solar-power-at-data-center-scale/ Googleplex Source: http://www.datacenterknowledge.com/archives/2011/04/21/google-buys-wind-power-to-green-oklahoma-grid/
  • 21. Examples of Green IT Initiatives for Data Centres Weed out low or nonperforming components Plug holes – no mixing of cool and warm air Adjust A/C settings Use outside cooler air where you can (air-side economisation) Energy efficiency for IT equipment: Virtualisation Cloud Computing Outsourcing Server specs: Performance per watt Choose high-efficiency power supplies Data Centre design (A/C, location, etc.) Purchase renewable energy or generate on site Co-gen or Tri-gen
  • 22. PCs and Peripherals Footprint
  • 23. Powering Computers, Laptops and Screens Simplified assumptions: Company in NSW, 3500 employees, everyone has computer and LCD screen Scenario 1: Computer and screen left on all the time Scenario 2: Power management enabled 80% cost savings 80% CO2-e reduction
  • 24. Green IT for PCs and Peripherals Purchase energy star equipment Install and enable power management software Shift from desktop to laptops Thin clients Lengthen machine life with Linux Purchase non hazardous material Purchase material that is easily recyclable Printer and paper usage management Donate end-of-life equipment
  • 25. IT As An Enabler
  • 26. IT Has a Large Potential to Reduce Our Carbon Footprint IT can lead to emission reductions 5x the size of the sector’s own footprint Dematerialisation – moving bits instead of atoms (e.g. telecommuting, e-billing, e-commerce, e-government, digital music) Smart electricity grids (largest opportunity) Smart buildings (building design, heating, cooling, lighting, appliances) More efficient transport (route optimisation, RFID for asset tracking, GIS, GPS, etc.) Leaner industrial processes (VSDs) IT will help track and manage carbon footprints – Carbon Management Software
  • 28. How Can You Get Started on Green IT? Assess current state of sustainability Get executive buy-in – sell the business case for Green IT Build a green team Baseline your data – you can’t manage what you don’t measure Get the vision right, set targets Prioritise your goals Identify specific initiatives Engage staff Implement quick wins and build up confidence Use money saved by green initiatives for more capital-intensive green projects Share your success stories
  • 29. Thanks For Attending This Presentation Sustainable Business Consulting We are happy to help you further with your Carbon Management needs