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what to watch out for and (maybe) start this year
SOCIAL TRENDS 2015
technology, media & telecommunications
79% in 2014, 85% in 2013 and 82% in 2012 (thanks @dunstewart)
know what’s happening
Ms Meeker knows what’s happening
content vs. clicks
The Attention Web
engagement time • mouse movement • scroll depth
Chartbeat is changing what we measure
thank gawd….
(death to) Clickbait
return visitors • unique visitors
pageviews vs. attention web
no longer outliers
the long (slanted) story
this has always been “content marketing”
Storytelling
less about the company • more about the story
branded hashtags
if you build it, people will come
Crowdfunding content
industry and sector specific
niche audiences • hyper local
the renaissance of the conversation
Podcasting
the democratization of citizen commentary
Raur
vine • instagram • auto-play • ads
Video
publisher vs. producer
accreditation
getting beyond the vanity metrics
Measurement
your goals visualized
dashboards
ubiquity reigns • service layers • invisible apps
Mobile
Uber • Snapchat • Instacart • Square
the “sharing economy” • deregulation
security • proximity access • payments
B2B
wayfinding • payments • “just in time” marketing
beacons
it’s the new zeitgeist
Design
but they could be • #3Dprinting
not everybody’s a designer
THANK YOU…
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Social Media Trends 2015

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From hyper local stories, to podcasting, to B2B wearables, here's what I think we should be paying attention to in the social and digital realm this year.

Publicada em: Mídias sociais, Internet
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Social Media Trends 2015

  1. 1. what to watch out for and (maybe) start this year SOCIAL TRENDS 2015
  2. 2. technology, media & telecommunications 79% in 2014, 85% in 2013 and 82% in 2012 (thanks @dunstewart)
  3. 3. know what’s happening Ms Meeker knows what’s happening
  4. 4. content vs. clicks The Attention Web
  5. 5. engagement time • mouse movement • scroll depth Chartbeat is changing what we measure
  6. 6. thank gawd…. (death to) Clickbait
  7. 7. return visitors • unique visitors pageviews vs. attention web
  8. 8. no longer outliers the long (slanted) story
  9. 9. this has always been “content marketing” Storytelling
  10. 10. less about the company • more about the story branded hashtags
  11. 11. if you build it, people will come Crowdfunding content
  12. 12. industry and sector specific niche audiences • hyper local
  13. 13. the renaissance of the conversation Podcasting
  14. 14. the democratization of citizen commentary Raur
  15. 15. vine • instagram • auto-play • ads Video
  16. 16. publisher vs. producer accreditation
  17. 17. getting beyond the vanity metrics Measurement
  18. 18. your goals visualized dashboards
  19. 19. ubiquity reigns • service layers • invisible apps Mobile
  20. 20. Uber • Snapchat • Instacart • Square the “sharing economy” • deregulation
  21. 21. security • proximity access • payments B2B
  22. 22. wayfinding • payments • “just in time” marketing beacons
  23. 23. it’s the new zeitgeist Design
  24. 24. but they could be • #3Dprinting not everybody’s a designer
  25. 25. THANK YOU…

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