Personal branding

1. Personal
Branding
Mirza Shakeel

2. Introduction to Personal Branding
Social Media & Personal
Branding
Interviewing & Resumes
Presenting with Impact &
Personal Branding

3. Introduction to Personal Branding
Social Media & Personal
Branding
Interviewing & Resumes
Presenting with Impact &
Personal Branding

4. Why brand?

5. differentiation

10. Personal
Branding
Stategy
What do
you
have to offer
Who do
you
want to reach
What are
your
marketing goals
How do
you know
you have succeeded
What do
you
want them to do
Why do
you
want to Reach

12. Introduction to Personal Branding
Social Media & Personal
Branding
Interviewing & Resumes
Presenting with Impact &
Personal Branding

13. Not so
long ago

14. C O M M U N
I C A T I O N
W A S M U C H
S L O W E R
T H A N I T
I S N O W

15. information
was hardly
accessible

16. But suddenly
a BIG
happened…

17. people are
closerto you now

18. if you start writing

19. more people will
read

20. if you start
leading

21. more
people
will
follow

22. because we
live in
networking
times

23. so
GR B
it!
A
so
GR B
it!
A

25. We will be focusing on LinkedIn

26. Contact
Manager
Industry
Information
Source Job Hunting
Site
Referral
Generator
Online
Resume
Social
Media
Platform
And much
more…
What is LinkedIn ?

27. ABOUT
147 MILLION*
LINKEDIN MEMBERS WORLDWIDE
LINKEDIN DEMOGRAPHICS & STATISTICS – JAN 2012
* This number is an approximation of total member registrations
Credits: Amodiovalerio Verde

28. MEMBERS BY COUNTRY
Credits: AmodiovalerioVerde
LINKEDIN DEMOGRAPHICS & STATISTICS – JAN 2012
More than 1 Million
Professional From Pakistan
& Growing …

29. MEMBERS GROWTH BY COUNTRY
JAN 2011 – JAN 2012
LINKEDIN DEMOGRAPHICS & STATISTICS – JAN 2012
Credits: Amodiovalerio Verde
Pakistan Among Top
Growing Countries
63% more members in one year

36. Gain More Visibility By Adding Friends

37. LinkedIn Groups
Why join Groups?
• Find people with similar
careers, businesses or
interests
• Keep up on news related to
that specific group’s focus
• Engage in discussions
specific to that group – gain
insight & credibility
• You can use them to
connect with local &
regional groups for
networking & job finding
• Most groups have a “Jobs”
section where relevant jobs
are posted

39. Introduction to Personal Branding
Social Media & Personal
Branding
Interviewing & Resumes
Presenting with Impact &
Personal Branding

40. Resumes …
Word Resumes vs. Visual Resume
http://www.slideshare.net/mirzashakeel/visua
l-resume-mirza-shakeel-updated-2012

41. Preparing a Day Before
Interview
Study Company’s Web Site
Study Annual Financial Report
Prepare Most Frequently Asked
Interview Questions & Questions
You will Ask

42. Frequently Asked Interview
Questions
Tell me about yourself
Where do you see yourself in next five years
What are your 3 strengths and weaknesses
Why do you want to work for us
Tell me a project which went very well or didn’t go well
How long do you see yourself with us
Why should we hire you

43. During Interview …..
Eye Contact
Be On Time

45. When Interview is Finished…
Ask when you can expect a decision
Thank for their time
Analyze your performance for future
But Most Importantly !
Don’t get discouraged …

46. Introduction to Personal Branding
Social Media & Personal
Branding
Interviewing & Resumes
Presenting with Impact &
Personal Branding

47. Presentations
Matter
Firstly I want to talk about why presentations matter

48. Why?

49. A person can have the greatest
idea in the world.
But if that person can’t convince
enough other people it doesn't
matter.
Gregory Berns

50. “Ideas that spread...
Win”

51. First impressions count

52. Show and tell!

53. Spread the
w o r d

54. Teach people

55. Make a good presentation and you will stand
out from the crowd

56. And inevitably... You will get a big bag of cash!

57. Presentation tips

58. 1.
Get rid of the logo

59. Have you ever bought a product/service based on the
Prettiness of a logo used in a preso?

60. Logo
Would stamping a logo in the corner of your forehead help
you convince a client/investor of your case?

61. Have you ever given a presentation so long that by the
end of it the audience has actually forgotten who you were
and what company you are representing?

62. 2.
Keep it simple

63. It is important to keep things as
simple as possible
• When in doubt try and make things as
simple in possible.
• Simple things are remembered better and
can be more engaging
– In the words of Jazz-great Dizzy Gillespie
• “It’s taken me all my life to learn what not to play”
Get rid of slides like this one...

64. It’s taken me all
my life to learn
what not to play
Dizzee Gillespie
And get to the core message

65. Simple Structure

66. 3.
Use the right charts
for your data

67. Keep it simple

68. A
B
C
D
E
People seem to love 3d charts, like this exploded 3d pie
chart

69. Series1
0
10
20
30
40
50
60
70
A
B
C
D
E
A
B
C
D
E
And this 3d cone bar chart. The fact is it actually makes it
harder for the viewer to interpret the data.

70. Q: Which team had
greater sales?
Team B or Team E
For an example let examine the question above...

71. A
B
C
D
E
Which team had a greater proportion of sale, B or E...
Takes a few seconds to be sure

72. A
B
C
D
E
2d makes it a bit easier to tell, but in reality it is the
WRONG chart

73. A B C D E
A
B
C
D
E
The bar chart suits this better

74. A B C D E
A
B
C
D
E
And for the comparison we are trying to show, highlighting
the relevant data can help even further.

75. It really happens
This really does happen

76. •The Big Plan •Plan A
Name of Business
Big Logo
Customer
Customer A 37.7%
Customer B 22.5%
Customer C 9.9%
Customer D 8.0%
Customer E 7.1%
Customer F 5.9%
Customer G 2.0%
Customer H 1.8%
Customer I 1.5%
Customer J 1.0%
Customer K 0.8%
Customer L 0.2%
Customer M 0.2%
37.70%
22.50%
9.90%
8.00%
7.10%
5.90%
2.00%
1.80%
1.50% 1.00%
0.80%
0.20%
0.20%
%
Customer A
Customer B
Customer C
Customer D
Customer E
Customer F
Customer G
Customer H
Customer I
Customer J
Customer K
Customer LHere’s a slide I worked on a while back, looks
complicated, but all they were trying to communicate
was...

77. 0.2%
0.2%
0.8%
1.0%
1.5%
1.8%
2.0%
5.9%
7.1%
8.0%
9.9%
22.5%
37.7%
M
L
K
J
I
H
G
F
E
D
C
B
A
CustomerSales Shares for Quarter 2 by customer
Name of Business

78. 4.
The right images

79. NO Clipart
Only use clipart when making fun of clip art,
like in this slide!

80. NO Low-Res

81. NO Low-Res
Try and find high-res like this one, they are nice and crisp
even when blown up large!

82. NO Watermarked

83. Where?

84. www.flickr.com

85. Here’s one I found on Flickr, even then blown up it looks
good

89. www.Canstockphoto.com

90. Or you can
Google
images

91. 5.
Step away from the
effects!

92. Transitions
Just cause you CAN use them doesn’t mean you should!

93. Pow!
They are like Batman effects from the old series with
Adam West!

95. Fade
Try to stick to Fade

96. Push
Or push – for special occasions!

97. 6.
Follow the leaders

98. Garr Reynolds
(www.presentationzen.com)

100. Steve Jobs
(www.apple.com)

102. 7.
Practise, practise,
practise

103. Steve Jobs practises for days before a big presentation.
He leaves NOTHING to chance!

104. 8.
Have passion
(but not too much)

105. Hans Rosling
(www.gapminder.com)
An example of an APPROPRIATE and effective
level of passion!

106. Jim Kosek
Generally crazy man
An example of an a totally over the top level of passion
that might just do more harm than good!

107. Keep these
things in mind
So Next Time You are...

111. • Why presentation Matters www.clearpreso.com
• Brand You ® Kristein Andersan & Associates
• LinkedIn demographics & Statistics 2012 Source LinkedIn Ad Platform
• Thanks to the contributors at Flickr
• Google Search
• Effective job interviewing from both sides of desk
• The world is in your hands - Hristo Radichev