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Baltic PR Awards 2011: Pharmacy Law lobbying campaign

A. W. Olsen & Partners/Scholz & Friends Riga; LV
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Baltic PR Awards 2011: Pharmacy Law lobbying campaign

  1. 1. PHARMACY LAW <br />LOBBYING CAMPAIGN<br />
  2. 2. 2001 2010 2011<br />807<br />380<br />
  3. 3. 400<br />2000<br />>10 mln<br />
  4. 4.
  5. 5. AIM: To ensure that pharmacies could be owned by any entrepreneur irrespective of their professional education<br />
  6. 6. STAKEHOLDERS & OPONENTS<br />WORLD-WIDE PRACTICE<br />POLITICAL SITUATION MONITORING<br />MEDIA CONTENT ANALYSIS<br />
  7. 7. OPINION LEADERS<br />SOCIAL PARTNERS<br />DIRECT COMMUNICATION<br />MEDIA RELATIONS<br />EVENTS<br />
  8. 8.
  9. 9. RISK OF THE MEDICAMENTS INACCESSIBILITY<br />SOCIETY HEALTH<br />PHARMACIST SERVICE≠PHARMACY BUSINESS<br />WORLD-WIDE PRACTICE<br />MAIN ARGUMENTS<br />LOCAL SPECIFICS<br />RISK OF INVESTMENTS LOST<br />PARALLELS WITH OTHER FIELDS<br />SOCIETY HAS A RIGHT TO CHOOSE<br />
  10. 10. >15 SURVEYS<br />
  11. 11. PERMANENT MEETINGS/<br /> DISCUSSIONS/<br /> EVENTS<br />
  12. 12. >970 PUBLICATIONS<br />
  13. 13. RESULT: A new regulatory framework for pharmacy ownership and a wider scope of persons who are entitled to establishing a pharmacy<br />
  14. 14. 400<br />2000<br />>10 mln<br />
  15. 15.
  16. 16. MARKETING<br />
  17. 17.
  18. 18. THANK YOU!<br />

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