2. Learning objectives
• Provide an overview of communication,
collaboration and multimedia tools
• Discuss how these tool can benefit
researchers
• Practice using the SM tools
8. Profiles are important
What researchers said:
• Collaboration: finding colleagues and peers to work with
• Promoting ‘you’: a way of showing what you can do
• Dissemination: either of information or ‘products’, where products could
be ‘papers’ or ‘software’
• Networking /Community Building: all online communities require you to
have an online ‘persona’
• Contact: a way of people finding you, perhaps after seeing a presentation
or reading a paper – often they will ‘Google you’
• Saving time-having an online presence is something you can send people
to if they want to know more about your work etc, rather than you writing
individual emails
• The Web is an established medium: “if you’re not on the web, you don’t
exist”
9. Let’s start
• We will look at various tools
• Discuss each
• Do some examples
• And talk about pros and cons
19. Researchers who blog
• http://knowmansland.com/learnin
gpath/
Cristina Costa PhD
• http://phdblog.net/
Andy Coverdale PhD
• http://twentysevenandaphd.word
press.com/about/
29 and a PhD postdoc
20. Blog Tasks
• Go read one of the blogs mentioned
• Comment on a post
• Write a blog post on your own blog
• Go to someone’s blog in the class and
comment on their post.
24. What’s in it for me?
• Create a research network
• Get the latest research updates
• Do public engagement in your research
• Exchange information on research
conferences, seminars etc.
• Share your PhD experience on #phdchat
(every Wed, 7.30 GMT)
28. Twitter Tasks
• Go read one of the twitter feeds mentioned
• Comment on / reply to a tweet or re-tweet
• Write a tweet on your own twitter feed use a
hashtag #socialmedia
• Go to someone’s feed in the class and reply,
retweet and or follow them.
31. Slideshare for Researchers
• SlideShare is the world’s largest professional
sharing community
• Host, share & embed your presentations
• You can also synchronise an MP3 audio file
(podcast) with the slideset to create a slidecast - a
more powerful way of distributing
presentations/tutorials.
Slideshare is also a tremendous
resource site of presentations.
32. Upload your..
– Presentations
– Case Studies
– White Papers
– Then Promote your work (on
SlideShare and other social media
networks)
33. What can you do?
– Share Presentations
– Find a lot of interesting presentations
– Create slidecasts
– Find and make professional contacts
– Join groups
– View talks
– Add slideshare to websites & blogs
– Share on twitter, delicious, facebook, Reddit,
Digg etc
34. Help your content go viral
Popular users encourage
their Twitter followers to
retweet, or reshare
They engage people in
discussions about
content
Answer comments
Thank people who
favorite
35. Use your LinkedIn profile
• Use SlideShare App
to showcase your
content on your
LinkedIn profile
• Find content from
your LinkedIn
network
• Favorite
presentations
36. Connect with Influencers
• Engage with the SlideShare community
– Favorite and comment on other’s content
– Subscribe to other people. They may subscribe to
you, driving views
• If your content gets a lot of views & favorites it
could be featured on the homepage
37. Quick tips for getting popular
• Use a catchy title
• Use a striking first slide
• Start the ball rolling for sharing (be first to
share on LinkedIn, Twitter, Facebook)
• Reply to comments
• Thank anyone who favorites
• Encourage people to follow you on SlideShare
40. Researchers on slidehare
• http://www.slideshare.net/Downes
Stephen Downes Researcher
• http://www.slideshare.net/cristinacost
Cristina Costa, PhD student
41. Slideshare Tasks
• Go read one of the slideshare accounts
mentioned
• Comment on a post- maybe include it on your
blog or twitter feed
• Go to someone’s slideshare a/c in the class
and comment or promote it.
44. LinkedIn
• With more than 100 million members in more
than 200 countries, LinkedIn is a professional
social network worth using, understanding
and optimizing.
45. Why use LinkedIn
• to build relationships
• make new contacts
• and promote your expertise
46. Create a Compelling Profile
• Goal: Make it clear what you’ve done in your career
— and what you want to do.
• Defining Yourself - More than anything else in your
profile, these words are how people find and define
you.
• What You’ve Done, and What You Want to Do
47. Linkedin Applications
Enrich your profile, share and collaborate with your network
• Blog link
• E-Bookshelf
• Google Presentation
• SlideShare Presentations
• Tweets
• Wordpress
• Events
• My travel
49. Groups for researchers
Groups:
• PhD careers outside academia
http://www.linkedin.com/groups?mostPopular=&gid=184434
2&trk=myg_ugrp_ovr
• Science + human rights
http://www.linkedin.com/groups/Science-Human-Rights-
3809145?trk=myg_ugrp_ovr
• UK Research staff association
http://www.linkedin.com/groups/UKRSA-
3070260?trk=myg_ugrp_ovr
50. LinkedinTasks
• Go read one of the LinkedIn groups
mentioned
• Check one of the profiles mentioned
• What do you like about them? What can be
improved?
• Check whether any of your colleagues are on
LinkedIn
54. SKYPE
What is it?
Skype is a software application
that allows users to make voice
calls over the Internet. Calls to
other users within the Skype
service are free, while calls to
both traditional landline
telephones and mobile phones
can be made for a fee using a
debit-based user account system.
56. Skype- what you need
A PC or Mac computer.
An internet connection – broadband is best.
Speakers and a microphone – built-in or
separate.
A webcam to make video calls.
58. Skype tasks
• Open up skype and find someone else in the
class
• Give them a call
• If you have a mic and camera you can talk-
otherwise you can send an instant message
(IM).
• Try share your screen and send each other
files
62. Google sites
• Easy to create a site
for collaboration.
• Public or private site
• Loads of templates
• Site structures
• Widgets
63. What’s in it for me?
• Create a research website
• Include the latest research updates
• Do public engagement in your research
• Exchange information on your site on research
conferences, seminars etc.
• Share your PhD experience online
69. Google site tasks
• Log into google sites
• Set up a site: choose template and theme
• Invite someone in the class to be a
collaborator.
• If you are a collaborator, edit a page or create
a new one.
72. CiteUike
• What is CiteULike?
• store, organise and share the scholarly papers you are
reading.
• CiteULike automatically extracts the citation details, so there's
no need to type them in yourself.
• It all works from within your web browser so there's no need
to install any software.
• your library is stored on the server, so you can access it from
any computer with an Internet connection.
73. CiteUike- what can you do?
• Organise your papers
• Import BibTeX files containing your references
• Build a bibliography, export as BibTeX or RIS format
• Access many many dozens of sources of papers
• Quick tour
• http://www.youtube.com/watch?v=LkNeEUV4sPs
74. CiteUlike tasks
• Log into citeulike
• Search for a paper and add it to your account
• Search for and join a group.
77. Research examples
PhD Research in the US:
http://www.youtube.com/watch?v=EQ8E1bURg70
PhD Research at Strathclyde:
http://www.youtube.com/results?search_query=P
hD+Research+at+strathclyde&aq=f
78. Youtube
YouTube’s can be used as a highly effective
promotional tool.
You can use it to show off your expertise, share
knowledge, promote your research and connect
with colleagues and others.
79. Youtube
• Upload recordings of presentations (demonstrate authority
and public speaking skills.)
• Share slides from presentations that weren’t recorded.
• Create short videos of valuable information to show off your
expertise.
• Conduct an interview with an expert.
• Turn your podcasts into videos, to expand your reach.
• Engage with the YouTube community by leaving comments
and uploading video responses to videos on topics related to
your research areas / industry.
• Record an important meeting to share with colleagues.
80. Youtube tasks
• Search for a video related to your research.
• Comment on it and or rate it
• Share the video via twitter
• Embed the video on your blog or google site
82. Learning objectives
• Provide an overview of
communication, collaboration
and multimedia tools
• Discuss how these tool can
benefit researchers
• Practice using the SM tools
87. Why blog?
• Ever felt isolated?
• Wanted to reach an audience?
• Ever needed £ for research?
• Wanted to improve communication skills?
• Wanted more dialogue & learning?
88. Raise your personal profile
• Start a blog based around your personal brand
• Comment on blogs which are focused on your personal brand
• Volunteer to be a guest speaker at networking groups and conferences
• Participate in on-line forums and answer questions based around your
specialism
• Write articles for in-house publications, external magazines (print and on-
line), newsletters, guest blogs
• Tweet about your area of specialism
• Start a linkedin group which enables you to showcase your expertise
• Answer linkedin questions which showcase your subject of interest
• Record youtube videos on subjects based around your personal brand
• Start a special interest group within your professional association
• Do what you say you are going to do
89. Raise your personal profile
• Tweet about your area of specialism
• Circulate articles (linked to your personal brand) to your network
• Start a linkedin group which enables you to showcase your expertise
• Answer linkedin questions which showcase your subject of interest
• Record youtube videos on subjects based around your personal brand
• Start a special interest group within your professional association
• Do what you say you are going to do
• Submit articles to ezines.com and other on-line article sites
• Write an e-book or book
• Include links on your e-mail and forum signatures to your on-line articles and
blogs
90. Raise your personal profile
• Have business cards or mini moo cards printed up with links to your on-
line presence
• Includes presentations, videos, pdfs on your LinkedIn profile
• Start writing a column for an internal or external print or an on-line
magazine
• Run training sessions and workshops on topics connected to your personal
brand
• Be authentic and true to your values and passions
• Opt for assignments and work which will showcase your strengths
• Volunteer for high profile assignments
• Find a mentor who is seen to be strong in the area which you want to
become famous for
91. Raise your personal profile
• Interview well known experts in your field for your blog
• Register the domain name for your personal name, and use it as your on-
line CV
• Get on an assignment which is being lead by a known expert within your
firm
• Ask for testimonials and endorsements from experts within your field
• Ask for 360 feedback from influential partners within your firm
• Spend time helping more junior members in the firm build their career
• Offer to become a mentor
• Look the part
• Be confident in what you can offer others
92. Raise your personal profile
• Start a blog based around your personal brand
• Comment on blogs which are focused on your personal brand
• Set up a google alert for keywords of interest to you, so you can read &
comment on subjects of interest to you
• Volunteer to deliver presentations both in-house and externally
• Volunteer to be a guest speaker at networking groups and conferences
• Participate in on-line forums and answer questions based around your
specialism
• Ask people how they view you & what they think you are good (or bad at)
• Write articles for in-house publications, external magazines (print and on-
line), newsletters, guest blogs
93. Things to note
1. Questionable Work, you search for someone and find that there work is of ‘poor
quality’, as represented online.
2. Withdrawn research papers
3. Poor Style, the work that is online is badly written / represented
4. Outside Interests, inappropriate interests may be a career inhibitor, however, it is
good to have some evidence of outside interest.
5. Plagiarism, if something is on your site and is not referenced appropriately or due
credit given you may attract an accusation of plagiarism
6. Inconsistency of work (sudden shift in research area for no apparent reason)
7. Too consistent!
8. Citing David Icke (as an illustration of, perhaps, an inappropriate reference)
9. All blogs and no papers (or perhaps vice versa in the current information age)
10. Bad spelling (for which there was a general mumbling of agreement from the
academic contingent)
132. Twitter vocabulary
• Following. These are the people whose tweets you’ve selected to read; their
tweets appear in your “feed” or “stream.”
• Follower. This is someone who is reading your tweets.
• The @ symbol. Put this before any other Twitterer’s username to refer to them.
• Rt, RT or rtwt. These stand for “retweet.” If you read someone else’s tweet that
you think people following you should also read, put this before copying and
pasting the whole thing, including the original tweeter’s username.
• The # symbol. Words that follow # in Twitter are called “hash tags.” It’s a way of
assigning a keyword to a tweet so that so that others can follow the topic.
• URLs that look like is.gd, tinyurl.com, bit.ly, etc. These are URL shortening services
that take very long links and squish them down to fewer characters. Why? Because
on Twitter, you only have 140 characters to get your thought out, and this leaves
more room for your words.
• Direct messaging. This is a way of sending a message to someone so that only they
can see it– like sending a txt message.
133. Twitter Tools
Twitter options:
• Reply - @sylwiapresley – publicly available response to
users
• Direct Message - DM @sylwiapresley – private
message
• Re-tweet - RT @sylwiapresley - interesting tweet
forwarded to one’s followers
• Hashtags - #gaza – a topic of conversation, found via
Twitter search
134. Twitter Tools
a Twitter user can:
• follow and unfollow other users;
• block users, who decided to follow me;
• restrict privacy settings on my tweets.
137. • Search
Twitter tools
– Search.Twitter – complete an advanced search on keywords, within specific
dates and handles
– Twazzup – a great alternative to the official search
– Twitterholic – Keep track of the top 100 Twitter users. Updates in real-time
– Twitscoop – Find out what is hot on Twitter right now. Live monitoring of the
hottest search terms on Twitter
• Twitter clients
– TweetDeck – A desktop app that helps you organize your followers into
specific categories
– Twirl – A decent alternative to TweetDeck
• URL Shorteners
– TinyURL – The original URL shortener service
– Bit.ly – A new URL shortener which includes analytics on its backend
• Photography
– TwitPic – Post pictures to Twitter via your phone, email or the site
138. • Polls
Twitter tools
– TwitPoll – Poll your users on a variety of topics
• Stats
– TweetStats - Takes your Twittering for the last week, including posts, replies
and timeline, and turns them into a lovely graph
– TwitterGrader – Measures the power and authority of a Twitter user by
calculating the number of followers, power of network followers, pace of
updates and completeness of profile
– Twitalyzer – Twitalyzer is a tool to evaluate the activity of any brand in Twitter
and report on relative strength, signal-to-noise ratio, favour, passion, clout,
and other useful measures of success in social media
• Other
– Twittervision - A map of the world, which not only displays tweets, but shows
you where they’re coming from
– Muck Rack – A list of journalists that are on Twitter
– TweetMinister – A list of UK politicians that are on Twitter
153. Making the most of your Linkedin Profile
1. Check privacy settings – spend time to check you are happy with them
2. LinkedIn changes layouts, processes and features quite regularly so worth checking
various parts of your account profile say every 3 months
3. Ensure photo is a professional/work picture – don’t leave blank
4. Ensure work email address is clearly listed and add as many email addresses as you
like
5. When Editing Profile – change your Web Address so you write in the name of your
research web address rather than “My company website” - Select Other in the
Drop down and then type in your web address as well as the URL in the next box
6. Change the priority of the view of your site when viewing your profile you can
move around the order of items by hovering over the cross and dragging the item
into a different order.
154. Making the most of your Linkedin Profile
1. Register your business (if you have one)– a newer feature so check if your
businesses are registered – you can now add research expertise
2. Remember to ask for some more recommendations/testimonials
3. Set up your blog account and keep blogging !
4. Check Twitter settings – perhaps have more than one Twitter account and link to a
key Twitter account that you put on important professional /research updates
otherwise you risk upsetting your connections with filling their wall with nonsense
5. Check who has viewed your profile as a potential source of researcher networking
6. When finding people, use the Advanced Search
7. When inviting someone to connect who you do not know – use the Other option
and add in their email address which you should be able to get from Google.
8. Check out the Apps – you could make more use of these and it can give your
profile more credibility
155. Making the most of your Linkedin Profile
1. Register your business (if you have one)– a newer feature so check if your
businesses are registered – you can now add research expertise
2. Remember to ask for some more recommendations/testimonials
3. Set up your blog account and keep blogging !
4. Check Twitter settings – perhaps have more than one Twitter account and link to a
key Twitter account that you put on important professional /research updates
otherwise you risk upsetting your connections with filling their wall with nonsense
5. Check who has viewed your profile as a potential source of researcher networking
6. When finding people, use the Advanced Search
7. When inviting someone to connect who you do not know – use the Other option
and add in their email address which you should be able to get from Google.
8. Check out the Apps – you could make more use of these and it can give your
profile more credibility
156. Making the most of your Linkedin Profile
1. Upload a professional image. First impressions matter. No professional photo? No
credibility.
2. Create a compelling headline. You only have 120 characters : Use brief,
descriptive, compelling keywords so the right professionals on LinkedIn can
discover you. Focus on terms that your target markets are more likely to search for.
What language do they use? Make your headline text compelling, but use words
that resonate with your discipline.
3. List your current position and at least two past positions. Describe each of your
roles in depth, and again use those keywords that will resonate with your
discipline/research area. It is also okay to list two or three positions that describe
your current role.
4. Add your education information
5. Add your website links
6. Add your twitter link. You will use twitter to highlight your topical content and
drive them through to your blog or your linkedin account.
157. Making the most of your Linkedin Profile
7.Use keywords within your profile summary section
Use this to expand upon who you are, and what your areas of expertise are
The “specialties” section of the summary is a great place to list your areas of
expertise using descriptive keywords.
8. Leverage your existing natural network
Add new connections can help raise your visibility.
9. Focus on timely and relevant status updates
Update a few times a day, if you can.
10. Join and participate in groups
You can become a known and visible expert doing this; and in conjunction with
optimising your profile then you are effectively SEO’ing your linkedin profile for
specific keywords.
161. Skype- sharing your screen
• Why Share Your Screen?
• Using Skype, your team can collaborateon a document remotely while on a
conference call.
• One person edits the document and everyone else on the call sees the changes as
they makes them.
• To start sharing your screen:
• Make a voice call or video call to the person that you want to share your screen
with.
• Click Share on the call toolbar at the bottom of the calling pane:
• Select Show entire screen to show whatever you have on your screen.
• When you want to stop sharing your screen, click Stop sharing.
• http://www.youtube.com/watch?v=jYXrsSRSCl8
162. Skype- sharing your screen
• Why Share Your Screen?
• Using Skype, your team can collaborateon a document remotely while on a
conference call.
• One person edits the document and everyone else on the call sees the changes as
they makes them.
• To start sharing your screen:
• Make a voice call or video call to the person that you want to share your screen
with.
• Click Share on the call toolbar at the bottom of the calling pane:
• Select Show entire screen to show whatever you have on your screen.
• When you want to stop sharing your screen, click Stop sharing.
• http://www.youtube.com/watch?v=jYXrsSRSCl8
166. Google sites
• Single-click page creation Creating a new page for your Google Site just takes
the click of a button.
• No HTML required Creating a Google Site is as easy as editing a document
• Make it your own - customization options look and feel
• Get started with templates - easier and quicker to get started
• Upload files and attachments - Use the file cabinet to upload files up to 10MB
in size. Each Google Apps account receives at least 10GB of storage in Google
Sites.
• Embed rich content - insert videos, docs, spreadsheets, presentations, photo
slide shows, and calendars directly onto your Google Sites pages.
• Work together and share - designate owners, viewers and collaborators
(meaning they can edit pages) for your site. And you can make your Google
Sites available to just a few people, your entire organization, or the world.
• Search with Google