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Why everything you measure is
probably wrong
Matt Ballantine, Principal Evangelist, Microsoft UK
@ballantine70
http://mmitii.mattballantine.com/
The more any quantitative social
indicator is used for social decision-
making, the more subject it will be
to corruption pressures and the
more apt it will be to distort and
corrupt the social processes it is
intended to monitor.
5 practical approaches

Positive reinforcement
Avoiding “stupider, faster”
Providing a service
Fostering innovation
Towards counselling
Mortimer Spinks Presentation
Mortimer Spinks Presentation
Mortimer Spinks Presentation
Mortimer Spinks Presentation

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Mortimer Spinks Presentation

  • 1. Why everything you measure is probably wrong Matt Ballantine, Principal Evangelist, Microsoft UK @ballantine70 http://mmitii.mattballantine.com/
  • 2.
  • 3.
  • 4.
  • 5. The more any quantitative social indicator is used for social decision- making, the more subject it will be to corruption pressures and the more apt it will be to distort and corrupt the social processes it is intended to monitor.
  • 6.
  • 7. 5 practical approaches Positive reinforcement Avoiding “stupider, faster” Providing a service Fostering innovation Towards counselling