Millennials approach communication differently than past generations. This is an irreverent look at how to keep their attention, whether you're in marketing or just trying to have a chat with your kids.

2. HOW TO COMMUNICATE WITH MILLENNIALS A SPECIAL NOTE TO GEN-X’RS… & MARKETERS
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Communicating with a Millennial is the
same as Marketing to a Millennial — be
interesting and be quick about it.

3. A SPECIAL NOTE TO GEN-X’RS… & MARKETERS
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Type Shorter Sentences
And speak faster.
Millennials are bred to switch their
focus instantly.
They will stop paying attention to
you if you take too long to get to
the point.
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BALIND SIEBER / BACKSTORY

4. HOW TO COMMUNICATE WITH MILLENNIALS A SPECIAL NOTE TO GEN-X’RS… & MARKETERS
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Give Them Control
They’re not a captive audience.
Millennials self-select their
experiences and engage with
media when they want to.
They’re in full control of their time
and attention.
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5. A SPECIAL NOTE TO GEN-X’RS… & MARKETERS
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Your Words are Content
You’re competing with their social
graph that’s available to them at
all times.
To truly connect, you need to cut
through the noise with some really
compelling content.
5
BALIND SIEBER / BACKSTORY

6. HOW TO COMMUNICATE WITH MILLENNIALS A SPECIAL NOTE TO GEN-X’RS… & MARKETERS
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The quickest way to connect with
millennials is to start posting on social
media with the intention of getting Liked or
Shared.

7. YOU’RE WELCOME,
DAD. ;)VIEW ORIGINAL ARTICLE: ON MEDIUM.COM