4. Budget
25%
40%
35%
Digital Marketing Budget
Total: $100,000
Google
AdWords
YouTube Ads
Employee's
Salary
• Google AdWords
• $25,000
• $65 per day
• 232+ clicks
• 65k+ impressions
• YouTube Ads
• $40,000
• 200,000 views
• Employee’s Salary
• $35,000
• $17 per hour
• Responsible for
managing social
media sites as well
as Google AdWords
success
5. Facebook
• Over 2 million likes
• Would like to
increase to 2.5 million
by October
• Post poll questions,
contests, videos and
photos to engage fans
7. Instagram: @tigers
• 242k followers
• Only following 50
• Launch Instagram campaign
#DetTigerNation
• Encourage fans to post pics of them
in their Tiger gear, at Comerica Park,
anything supporting the Tigers to
Instagram with the hashtag
#DetTigerNation
• It will show the game through the
eyes of the fans, make them feel
involved
• Showcase a number of the photos at
each game
8. YouTube Ads
Google
AdWords
• YouTube ads are pay-per-view
• With a budget of $40,000 we
would be able to reach 200,000
views
• Create a “pump-up” type video
ad to get people excited about
upcoming games
• Give them the web address
where they can buy tickets
• Provide all social media
handles so viewers are inclined
to follow
• $25,000 budget
• $65 per day
• 232+ clicks
• 65k+ impressions
• Suggested Google AdWords
• Detroit tigers, Tiger
tickets, tiger baseball,
cheap Detroit tiger
tickets, baseball tickets,
Detroit tiger
merchandise, etc.
9. Summary
The goal of any and every business
is to increase sales and brand
awareness. For the Detroit Tigers,
this means to increase
ticket/merchandise sales and widen
our fan base.
By utilizing social media and SEO,
we will ideally reach a wider
audience and draw them in to the
great game of baseball.
Thank you for your time
and go Tigers!
