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Digital Marketing & Backbase Portal

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Digital Marketing & Backbase Portal

  1. 1. Customer Experience Solutions. Delivered. 1 Digital Marketing In the Era of Customer Engagement
  2. 2. Customer Experience Solutions. Delivered. 2 Trend 1 : The Outside-in Approach CHANGE Frequency CUSTOMER EXPERIENCE LAYER LOOSELY COUPLED INTERNAL SYSTEMS AND PLATFORMS CHANGE Frequency
  3. 3. Customer Experience Solutions. Delivered. 3 Trend 2: Widgets (Mix & Match) CUSTOMER ENGAGEMENT PORTAL PERSONALIZATION FORMS 1:1 Marketing Enrollment (targeting, segmentation) Re-Usable Self-Service ... COMMUNICATION Widgets CONTENT Chat, Mail, SMS Consistent Across Channels INTERNET BANKING OTHER APPLICATIONS 3TH PARTY APPS Transactional CRM PFM
  4. 4. Customer Experience Solutions. Delivered. 4 Trend 3: From Transactional to Engagement Banking Fast Results Launchpad Widgets Mobile CMS Transactional Application Digital Integration Marketing Security
  5. 5. Customer Experience Solutions. Delivered. 5 Challenge : Efficient online Marketing & Sales
  6. 6. Customer Experience Solutions. Delivered. 6 6 Targeting : Segmentation & 1:1 Marketing TRACKING CUSTOMER BEHAVIOR PREFERENCES Implicit Explicit Profiling Profiling Social Customer Targeting Rules API Profile Data Existing CRM Content Integration Rendering Services Services Services
  7. 7. Customer Experience Solutions. Delivered. 7 Targeting: Rules, Segments and Variants 7 7
  8. 8. Customer Experience Solutions. Delivered. 8 Challenge : The Dialog moves to Tablets & Smartphones
  9. 9. Customer Experience Solutions. Delivered. 9 Customer in Control
  10. 10. Customer Experience Solutions. Delivered. 10 10 Device Recognition & Rendering Re-use Widget across RENDERING SERVICES Multiple Devices Device Optimized Templates Recognition Rendering Re-use Backbase Portal Services, Security Personalization Content ‘Integration … Services Services Services Services
  11. 11. Customer Experience Solutions. Delivered. 11 Using Open Standards : HTML5 + CSS3 + Javascript +! +! Benefits Mobile Web: Rich User Experience + Write Once, Run Everywhere
  12. 12. Customer Experience Solutions. Delivered. 12 Mobile Rendering : Responsive Web Design n  Responsive Web Design (RWD) means that a web site is crafted to use CSS3 media queries, with fluid proportion-based grids, to adapt the layout to the viewing environment, and in many cases also use flexible images.
  13. 13. Customer Experience Solutions. Delivered. 13 13 Mobile Wrapping: Integrate with Native OS features Native App Wrapper! With App store! With Vibration! With Local Cache! With Camera! With Geo Location! With Sound! Benefits Hybrid approach : Access to local OS and ability to publish in App Stores or Marketplaces.
  14. 14. Customer Experience Solutions. Delivered. 14 14 Hybrid Model : Mobile Web + Native Wrapper +! +! (1) Direct To Browser Backbase! BANK 2.0! Portal! (2) Native App Wrapper +! NATIVE! WRAPPER! Mobile Optimized Widgets! !
  15. 15. Customer Experience Solutions. Delivered. 15 Portal Manager: Empower the Business Teams
  16. 16. Customer Experience Solutions. Delivered. 16 Bank 2.0 Portal : Empower all Stakeholders Portal Manager Retail Banking Launchpad (Digital & Marketing Professionals) (Your Customers) Business in Control Customer in Control IT Portal Platform in Control Existing Core Banking & Other Back-end Systems
  17. 17. Customer Experience Solutions. Delivered. 17 Marketing in Control
  18. 18. Customer Experience Solutions. Delivered. 18 Portal Manager : Configurable by Business / Marketing 18
  19. 19. Customer Experience Solutions. Delivered. 19 Portal Manager : ICE (In Context Editing) 19
  20. 20. Customer Experience Solutions. Delivered. 20 Portal Manager : Mobile Editing 20
  21. 21. Customer Experience Solutions. Delivered. 21 Compliance : Approval Workflow 21
  22. 22. Customer Experience Solutions. Delivered. 22 Backbase Wrap-up
  23. 23. Customer Experience Solutions. Delivered. 23 Trend 1 : The Outside-in Approach CHANGE Frequency CUSTOMER EXPERIENCE LAYER LOOSELY COUPLED INTERNAL SYSTEMS AND PLATFORMS CHANGE Frequency
  24. 24. Customer Experience Solutions. Delivered. 24 Trend 2: Widgets (Mix & Match) CUSTOMER ENGAGEMENT PORTAL PERSONALIZATION FORMS 1:1 Marketing Enrollment (targeting, segmentation) Re-Usable Self-Service ... COMMUNICATION Widgets CONTENT Chat, Mail, SMS Consistent Across Channels INTERNET BANKING OTHER APPLICATIONS 3TH PARTY APPS Transactional CRM PFM
  25. 25. Customer Experience Solutions. Delivered. 25 Trend 3: From Transactional to Engagement Banking Fast Results Launchpad Widgets Mobile CMS Transactional Application Digital Integration Marketing Security
  26. 26. Customer Experience Solutions. Delivered. 26 Bank 2.0 Portal : Empower all Stakeholders Portal Manager Retail Banking Launchpad (Digital & Marketing Professionals) (Your Customers) Business in Control Customer in Control IT Portal Platform in Control Existing Core Banking & Other Back-end Systems
  27. 27. Customer Experience Solutions. Delivered. 27 Integrated Customer Experience Solution Portal Platform Portal Manager Launchpad Cross Device Presentation Page Designer My Preferences / Profile (desktop, tablets, smartphone) (in-context page editing) Accounts / Payment History Contextual / Personal Content Management (Customization, Profile, Targeting) Payments / Address book (marketing content, UGC) Security Services Message & Alerts (IDM integration, role-based access) Digital Marketing Documents Integration Services (Targeting, Campaigns, Analytics) (Mash-up Engine, EAI patterns) Social App Center Content Services (widgets, apps, templates, …) Branch / ATM Locator (CMIS, Search, UGC) IT Business in Control Customer ol in Contr in Control
  28. 28. Customer Experience Solutions. Delivered. 28 Q&A
  29. 29. Customer Experience Solutions. Delivered. 29 Thank You!! info@backbase.com AMSTERDAM - NEW YORK - LONDON - MOSCOW - SINGAPORE

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