How do retail CRMs work and why are they so important to your loyalty program? Find out more on this week's Slideshare presentations, where we'll dig in to help you better understand how best to leverage your CRM to drive repeat business.

1. RETAIL CRMs & LOYALTY

2. As a business manager, you’re short on time.

3. You probably meet dozens, if not hundreds of new and
returning customers each day.

4. And while you pride yourself on being customer
focused,

5. remembering each person’s name, birthday,
size, or favorite dish is too much information
for any one person to absorb.
Susan
Size 8

6. What if....
You know that these things are important to earning
customer’s loyalty and growing your business,
but you just can’t do it alone.

7. You had a way to remember every single customer that you’ve
ever done business with.... and automatically access that
information at the press of a button?

8. Not only their name, where they lived, and how much they
had purchased,

9. but the items they bought, which channels they
shopped on, and how often they visited?

10. What would you do with it?
The possibilities are endless.

11. Retail CRMs allow consumer facing businesses to scale
personal relationships by forming a unique record of each
customer’s journey, including

12. Who they are
How they shop,
and What they buy,
All in real time.

13. This information can be leveraged
to help you build stronger
customer loyalty across your
organization.

14. In fact, retail CRMs are most often found, as part of a
larger marketing software platforms, like loyalty and
rewards software.

15. Because this software integrates directly to you point of sale,
website, and other checkout solutions,

16. your CRM can keep a running tally of all the information
that helps you better understand who they are.

17. Customers can shop everywhere you do business and their
shopping history is automatically aggregated.

18. In short, they leverage the data
you collect about your customers
to create value, in the form of a
better, more personal, shopping
experience.

19. For example, loyalty connected retail CRMs can be
used to segment customers to increase marketing
engagement through highly targeted promotions.

20. You wouldn’t waste your customer’s time and
attention selling them bicycles, when they only
purchased football jersey’s.

21. You wouldn’t send direct mailers for a steak
special to a vegetarian.

22. You wouldn’t offer a discount on red, when they’ve
only ever bought blue.

23. Retail CRMs help you understand the differences between
your customers and offer meaningful benefits based on the
information your loyalty connected retail CRM provides.

24. That’s not all, though.

25. Customer relationship management software
can help you stay informed on customers who
haven’t returned in a while,

26. enabling you to send them a reminder that you’re still there.

27. You CRM would remember
important dates to your customers,
like birthdays, warranty expirations,
and their favorite yearly sales.

28. Many consumer based companies are looking
to the retail CRM as the next step in building
scalable, personalized, omnichannel shopping
experiences (It’s a mouthful) with loyalty.

29. If you’d like to learn more about bLoyal’s powerful
retail CRM, please contact us for a free demo.
sales@bloyal.com