The shopping season is upon us and it's time to make sure that your holiday loyalty program is helping you make the most of it.

1. HOLIDAY
LOYALTY TIPS
from
10

2. It’s that time of year again – family photos with
Santa, hot chocolate by the fire, mistletoe, and…

3. SHOPPING
Lots and lots of shopping.

4. If you own or manage a business that picks
up during the holidays, it’s likely a critical
couple of months for your business.

5. Between scaling up inventory, hiring
seasonal help, programing holiday
discounts into your POS and website,
you’re probably pretty busy.

6. While higher foot (and click) traffic means that your
business is generating added income, you want to
make the most of it, by:

7. Increasing each customer’s average order value.
Providing a smooth holiday shopping experience that makes
consumers want to come back.
Understanding what worked and what didn’t, so you can drive
the following year’s growth.

8. Fortunately, you invested in an omnichannel loyalty
program - a great place to start for merchants looking
to make the most of the holiday season.

9. Let’s start with these ten holiday loyalty programs tips!

10. TIP #1
INSTANT JOIN REWARDS
Year ‘round, ‘instant rewards’ can be one of the most
powerful features in your loyalty program tool chest.

11. While customers can use these promotions
immediately, that is not a bad thing.
It meansthatyou’vegottenthemtotakethe
first step in their journey as a loyal customer
– using their benefits for the first time.

12. In fact, one in three customers end up using these rewards
on additional items, not discounting their current order. This
amplifies average order value and gives you an overall larger
share of their holiday budget.

13. TIP #2
LOSS LEADERS AND POINT
MULTIPLIERS
Loyalty programs use a value-added approach to keep you
out of the red by leveraging incentives to stay competitive
instead of unsustainably discounted products.

14. Offset the cost of holiday marketing
expenses by driving value with special
holiday based point multipliers, instead of
discounts.
In short, you can not only get the customer,
but you can keep them coming back over a
longer period of time.

15. TIP #3
MERCHANDISING
Added traffic means that more customers
will be shopping your store and website.

16. Don’t wait until the point of purchase to let people know
what they can gain by purchasing through your loyalty
program this holiday season.

17. Strategically placed comparative pricing signage at the shelf
can have a compelling effect on what and how much your
customers purchase.
Influence them to purchase higher profit items and increase
your average order value throughout the holiday season.

18. TIP #4
AMBASSADOR PROGRAMS
Ambassador programs can be a particularly effective strategy
for getting the word out about your brand during the holidays.

19. Instead of driving profits into the
groundwithsteepseasonaldiscounts,
leverage those discounts to earn word
-of-mouth marketing for your goods
and services.

20. TIP #5
HOLIDAY LANDING PAGE
Use limited-time holiday themed landing pages to build loyalty
program membership during this period.

21. The page itself may differ from your normal landing pages
in that it features holiday design. However, it should also
contain exclusive holiday-based rewards for new members
who sign up during this time of year.

22. This may include special discounts or
incentives like “free holiday shipping”
onordersthatmeetacertainthreshold.

23. TIP #6
SOCIAL MEDIA ADVERTISING
Overall, social media activity increases by about 26% during
the holidays. When you consider Facebook’s almost 1.7 billion
users, that’s a lot of eye balls.

24. The holidays are a great time to engage customers with
content relating to your loyalty and club program benefits.
Don’t forget to activate both existing club members with list
based social media remarketing and potential new members
with “boosted posts” and the like.

25. TIP #7
REMARKETING
The holidays are likely one of the most highly
trafficked times of year for your online store.

26. Customers are actively shopping available discounts and
competition can be fierce. They want to find the best deals,
in just the right color, shape, and size.

27. Instead of just placing an ad for a product that a customer viewed
back in front of them, incentivize them with a special holiday
discount, if they sign up on your holiday landing page.

28. TIP #8
LOYALTY ENABLED
GIFT CARDS
Gift card giving skyrockets during the holidays.

29. Preload points onto loyalty enabled gift cards so that
the recipient is able to make their first loyalty program
purchase on the initial visit.

30. TIP #9
SUBSCRIPTION GIVING
Forthosewithseasonalorrotatingproducts,useyourloyaltyprogram
to build monthly subscription programs that last all year long.

31. Wine and beer clubs are an excellent example here,
but subscriptions can also be used in most aspects of
entertainment, including movie theaters, cigar clubs, game
halls, cannabis dispensaries, airlines, casinos, etc.

32. TIP #10
DELAYED DISCOUNTS
As the holiday season draws to a close, you’re likely
bracing for the upcoming winter months and a significant
decrease in traffic to your stores.

33. While business is strong, try offering point and dollar value
multipliers that mature after the first of the year and are
only good for a limited period of time.

34. Shopper who spend more of their holiday
budget with you, will use delayed points
for post-holiday purchases.

35. If you’re looking to get started with
omnichannel loyalty software before
the upcoming shopping season, please
contact us at sales@bloyal.com.
www.bloyal.com

36. www.bloyal.com
Happy Holidays!