In your B2B company, are you a sales or marketing key decision maker? Are you ready to accelerate your sales with Account Based Marketing and Account Based Advertising? Register for Azalead’s product demo, where Communications Manager, Liz Hammond will walk you through Azalead's easy-to-use ABM automation software. Azalead is an Account Based Marketing and Advertising software company that identifies, targets, and nurtures key accounts. Start to measure your all marketing impact on the sales pipeline.

1. Liz Hammond, Communications Manager
lhammond@azalead.com
Stephanie Kidder, CMO
skidder@azalead.com
Azalead Product Demo:
Account Based Marketing Automation

2. Tweetable Tweets @AzaleadABM !
Just joined an @AzaleadABM Product Demo on how to
accelerate sales with Account Based Marketing (ABM).

3. Product Demo Take-Aways
• Pain points faced by B2B sales and
marketing teams
• How Azalead’s Account Based
Marketing software can help
• Why ABM is an important strategy to
adopt

4. #ABMtakeover!
Help B2B companies accelerate sales with Account
Based Marketing & Account Based Advertising.

5. #ABMtakeover!
We have worked with hundreds of B2B
marketers worldwide and have noticed two
sales and marketing problems.

6. Problem
#1
The
number
of
buyers
in
the
B2B
sales
cycles
is
increasing
+40%
more
stakeholders
than
4
years
ago
Now 17 people Involved in an average B2B purchasing decision (IDC)

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7
95%
of B2B website visitors leave
without providing an email address
of marketing emails
go unopened
Sources: SiriusDecisions, Marketing Profs Benchmark Study
80%
Problem #2

8. Tweetable Tweets !
95% of visitors leave a website without providing an email.
@siriusdecisions With #ABM you can identify, target & nurture
your key accounts.

9. 9
9
THE
WAY
B2B
MARKETERS
CREATE
DEMAND
IS
EVOLVING
Fishing with Nets
MARKETING AUTOMATION
Fishing with Spears
ACCOUNT BASED MARKETING
Sources: Flipmyfunnel, Azalead
AWARENESS!
INTEREST!
NURTURE!
CONVERT!
TARGET ACCOUNT!
IDENTIFY STAKEHOLDERS!
NURTURE ACCOUNT!
CONVERT ACCOUNT!

10. 10
Our
SaaS
Solu;on
for
Account
Based
Marke;ng
1. Identify & Target highest
value accounts!
2. Nurture target accounts with
display ads!
3. Alert sales reps when
accounts are ready to
engage!
4. Measure marketing impact
on sales!

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11
BUILD
YOUR
TARGET
ACCOUNT
LIST

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12
1. Enter target accounts
manually
2. Add target accounts
from mobile app
3. Synch target accounts
with CRM
Build
Your
Target
Account
List

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13
2. Azalead identifies
your target accounts!
3. Target accounts
Leave!
1. Anonymous
website visitors!
6. Nurtured
accounts convert
faster!
5. Your ads nurture
and educate!
4. They see your ads
while they surf the
Web!
Nurture Accounts with Display Ads

14. Marketing automation without email
Azalead Display Ad Nurturing

15. • Azalead retargets B2B visitors only
• B2B visitors are subscribed to a retargeting list for
180 days
• Can have different ad scenarios based on website
behavior
• Creatives and campaigns are handled and optimized
by Azalead
B2B Ad Display for Limoetik

16.
Live Demo !

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17
Alert Sales Reps When Accounts Ready to Engage

18. DAILY EMAIL IN APP
Daily or weekly Lead Reports via Mobile or Web App

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19
Integrates with CRM and Marketing Automation

20. Service! Benefits!
Account Based Marketing (ABM)!
Strategy, planning and training!
Gain Expertise!
Become confident with Account based marketing
(ABM) and Azalead Software!
Display Ads!
Brief, creative, copy, modifications & launch!
Learn Best Practices !
for B2B ad nurturing!
Quarterly Business Reviews!
Post launch optimization!
Analyze Opportunities & Drive Results!
Accelerate sales cycles, !
increase sales conversion rates!
Set-up and quarterly business reviews. !
Customer Success Program

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21
Sales
Named accounts managed
with Azalead
Marketing
Azalead tracks and nurtures
target accounts
R.O.I.
500% ROI after 3 Months
BUSINESS
CASE
:
REED
MIDEM
Trade show
booth offers

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22
Sales
Use Azalead to identify target
accounts based on buildings
visited
Marketing
Nurture target accounts with
Azalead display ads
R.O.I.
7 new sales opportunities
within 3 months
BUSINESS
CASE
:
ARTHUR
LOYD
Discover our
Offices for sale

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23
Technology
Services & Other
60 Clients signed in the last 12 months (10% International)

24. “ABM
delivers
the
highest
return
on
investment
of
any
B2B
marke;ng
strategy
or
tac;c”
ITSMA
US
search
traffic
on
Google
for
“account
based
marke;ng”
ABM IS HOT!

25. Tweetable Tweets !
“#ABM delivers the highest return on investment of any B2B
marketing strategy or tactic” @ITSMA_B2B @AzaleadABM

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26
Marketing Automation
Azalead ABM Automation
• Focus on contact
• Contact nurturing by email
• Inbound marketing
• Tactical
• Pricing based on # email contacts
• Focus on account
• Account based ad nurturing
• Outbound marketing
• Strategic
• Pricing based on # accounts tracked
ABM is a supplement to Marketing Automation

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THE KEY BENEFITS OF OUR SOLUTION
1. Focus on the accounts that matter!
2. Accelerate sales growth with ad nurturing
and sales intelligence!
3. Measure marketing impact on sales!

28. Thank you!
Now it’s time for questions.