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redux



shamelessly subjective,
out of context &
utterly biased
As presented to the IxD Team
Aynne Valencia, San Francisco
First, highly researched background*




                      * stuff I found on wikipedia
80 Percent of the world’s population speaks
       languages other than English
42 percent of college graduates never read
       another book after college.



 1/3 of high school graduates never read
 another book for the rest of their lives.
In 2007 the United Nations Population
    Division projected that the world's
population will likely surpass 10 billion in
                   2055
By 2012 the
majority of the
                        By 2020 the
population of Asia
                      United States
will be over the
                          will have a
age of 65
                       more people
                      retired than in
                     the work force
That’s a lot of older people
1/3 of the worlds population has
access to a mobile phone

1/3 of that third has internet
access on a computer




                 * Thats a lot of mobile stuff
75 Percent of the world lives in poverty
              conditions.
17 million Africans are using mobile airtime
                 as currency




                                 John Thackera, Experiencing Sustainability
why am I telling you this?
POLITICS ECONOMY
    ENVIRONMENT
    ARCHITECTURE
  FASHION LITERACY
URBAN DEVELOPMENT
TECHNOLOGY SERVCE
 DESIGN PRODUCTS
   AND MATERIALS
      SCIENCE
inïŹ‚uences design


           Stating the obvious that we don’t always remember
we have the ability to
  inïŹ‚uence culture
our medium is behavior


              Mark Rettig, How to Change Stuff in a Complicated World
because there is a global
   trend shifting from
       “I” to “we”

                Mark Rettig, How to Change Stuff in a Complicated World
some SmARt* things we
can do, right now today


               *Speci
                    ïŹc, Actionable, Repeatable
?
what if...
A Marketing Plan became an
    Engagement Plan?




                   Manifest Digital, UX Designers: Business Leaders Needed
a Creative/Project Brief became an
        Experience Brief?




                                     My Addition
SEO became an Social
Engagement Marketing?




                Manifest Digital, UX Designers: Business Leaders Needed
we start by asking what we want the
         experience to be?




                                      My Addition
a little secret:
no one gets excited about a wireframe




                                 Dan Saffer, Carpe Diem
“what cannot be overcome by reason can
       be subverted by glamour”




                                 Dan Saffer, Carpe Diem
emotion causes the wow




                         Dan Saffer, Carpe Diem
for big projects
        Journeys of Motion

           Video or stills to create a narrative
           Step by step narrative of the user journey
           write a script
           use sound or voice over to express the emotion




  +




                                                            Chloe Gottleib & Jill Nussbaum, RGA
for all projects
         Parti Diagram

            Show the conceptual architecture of the site, service or product


         Concept Statement
            Y! Example:
            “The Dashboard for what you love on the web”


         Design Principles Statement
            Driving characteristics of the design

            Y! Example:
            Enhance the Core
            Check in behavior
            Immediate engagement




                                                                    Luke W. Parti and the Design Sandwich
for design for play
        Game Design Document


          Genre/Platform Audience
          Aesthetics
          Who will play it
          What are the entities (avatar/no avatar)
          Verbs for desired controls
          What is the reward system?
          How does one progress?
          What are the customization options
          What is the tutorial, help or learning curve




                                                         Nadya Direkova, RazorïŹsh
“the best way to predict the future
          is to invent it”




                          Alan Kay By way of Dan Saffer : Carpe Diem
believe you belong
To Read:
“101 Things I Learned in Architecture School” - Matthew Fredrick
Sea Change Design Process - Lauralee Alben



To see:
“Carpe Diem” - Dan Saffer’s closing keynote http://www.kickerstudio.com/blog/
Manuel Lima www.visualcomplexity.com
Gestalt of Interface Design www.michaelsalamon.com/ixd09
Doors of Perception http://www.doorsofperception.com/
thank you
Aynne Valencia
www.avalen.com

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Interaction 09 Mashup/Recap

  • 1. redux shamelessly subjective, out of context & utterly biased As presented to the IxD Team Aynne Valencia, San Francisco
  • 2. First, highly researched background* * stuff I found on wikipedia
  • 3. 80 Percent of the world’s population speaks languages other than English
  • 4. 42 percent of college graduates never read another book after college. 1/3 of high school graduates never read another book for the rest of their lives.
  • 5. In 2007 the United Nations Population Division projected that the world's population will likely surpass 10 billion in 2055
  • 6. By 2012 the majority of the By 2020 the population of Asia United States will be over the will have a age of 65 more people retired than in the work force
  • 7. That’s a lot of older people
  • 8. 1/3 of the worlds population has access to a mobile phone 1/3 of that third has internet access on a computer * Thats a lot of mobile stuff
  • 9. 75 Percent of the world lives in poverty conditions.
  • 10. 17 million Africans are using mobile airtime as currency John Thackera, Experiencing Sustainability
  • 11. why am I telling you this?
  • 12. POLITICS ECONOMY ENVIRONMENT ARCHITECTURE FASHION LITERACY URBAN DEVELOPMENT TECHNOLOGY SERVCE DESIGN PRODUCTS AND MATERIALS SCIENCE
  • 13. inïŹ‚uences design Stating the obvious that we don’t always remember
  • 14. we have the ability to inïŹ‚uence culture
  • 15. our medium is behavior Mark Rettig, How to Change Stuff in a Complicated World
  • 16. because there is a global trend shifting from “I” to “we” Mark Rettig, How to Change Stuff in a Complicated World
  • 17. some SmARt* things we can do, right now today *Speci ïŹc, Actionable, Repeatable
  • 19. A Marketing Plan became an Engagement Plan? Manifest Digital, UX Designers: Business Leaders Needed
  • 20. a Creative/Project Brief became an Experience Brief? My Addition
  • 21. SEO became an Social Engagement Marketing? Manifest Digital, UX Designers: Business Leaders Needed
  • 22. we start by asking what we want the experience to be? My Addition
  • 23. a little secret: no one gets excited about a wireframe Dan Saffer, Carpe Diem
  • 24. “what cannot be overcome by reason can be subverted by glamour” Dan Saffer, Carpe Diem
  • 25. emotion causes the wow Dan Saffer, Carpe Diem
  • 26. for big projects Journeys of Motion Video or stills to create a narrative Step by step narrative of the user journey write a script use sound or voice over to express the emotion + Chloe Gottleib & Jill Nussbaum, RGA
  • 27. for all projects Parti Diagram Show the conceptual architecture of the site, service or product Concept Statement Y! Example: “The Dashboard for what you love on the web” Design Principles Statement Driving characteristics of the design Y! Example: Enhance the Core Check in behavior Immediate engagement Luke W. Parti and the Design Sandwich
  • 28. for design for play Game Design Document Genre/Platform Audience Aesthetics Who will play it What are the entities (avatar/no avatar) Verbs for desired controls What is the reward system? How does one progress? What are the customization options What is the tutorial, help or learning curve Nadya Direkova, RazorïŹsh
  • 29. “the best way to predict the future is to invent it” Alan Kay By way of Dan Saffer : Carpe Diem
  • 31. To Read: “101 Things I Learned in Architecture School” - Matthew Fredrick Sea Change Design Process - Lauralee Alben To see: “Carpe Diem” - Dan Saffer’s closing keynote http://www.kickerstudio.com/blog/ Manuel Lima www.visualcomplexity.com Gestalt of Interface Design www.michaelsalamon.com/ixd09 Doors of Perception http://www.doorsofperception.com/