Tom--my best friend in the whole world--made this for me to present to anyone at will

1. Why Ana Should Have a Kitten
Research and Analysis
by Ana Yang
September 27, 2004

2. Agenda
• Market sizing
• Cost-benefit analysis
• Conclusion and recommendation
• Next steps

3. Market sizing
• Cats: most popular pets in U.S.
Source: U.S. Pet Ownership and Demographics Sourcebook; U.S. Census Bureau
• There are nearly 70 million pet cats in the U.S.
• I.e. Over 1 in every 2 U.S. households owns a cat
47.5%
Cats
41.7%
Dogs
7.2% Birds
3.7% Horses
(emptiness)

4. Cost-Benefit Analysis
Cost
• Standard adoption fee (kitten): $150
• Standard adoption fee (cat): $50 - $150
• Spay/neuter cost: $150-$300
• Feline Leukemia testing: $50
• Rabies shots: $15
Upfront total: under $515.00 USD
Annual Total Cost of Ownership (TCO): Est. $1550.00 USD
Source: Animal Shelter, Inc.
Benefit
• Save one of the 4+ million unadopted pets put to sleep each year
• Companionship (albeit the aloof sort)
• Overall household happiness
• Deflection of future stupidity (“Hey, I might have done [stupid thing here], but
hey, I got you a kitten?”)

5. Cost-Benefit Analysis, cont’d
Source: Animal Shelter, Inc.
Benefit

6. Conclusion and Recommendation
Conclusion
• People who don’t have kittens are monsters
Recommendation
• Ana Should Have a Kitten

7. Next Steps
25 Davis Ave
Port Washington, NY 11050
Immediate-term options:
• Berkeley Humane Society
• City of Hayward Animal Shelter
• 100+ pet shops within 15 mile radius
of Mountain View, CA
Alternative:
• Adopt a more street-wise kitten from
Long Island; not one of those sissy
California pets