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誰でもできるサービスデザインの思考法
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Aya Hori
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社内勉強会 「業務Hack」 登壇資料 日々の業務を効率化するテクニックをシェア 「めんどくさい」にヒントあり。 誰でもできる“サービスデザイン”の思考法
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To succeed in your career, you need a strategy for sending out ripples of influence. Here are 12 ways you can start doing just that.
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
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12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
誰でもできるサービスデザインの思考法
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ホリ アヤ(堀 彩) イベント事業部
ディレクター ■経歴 ・グラフィックデザイン専攻 ・出版社 バイク雑誌 エディター2年 ・フリーランスデザイナー 1年 ・WEB制作会社 アートディレクター1年 ■趣味 ・ゲーム ・マンガ ・バイク ・自転車 ・サバゲー ・お酒 ・料理 ・音楽 ・スノボ ・面白いことが何でも好き
3.
◯おしながき ・ディレクターとしてぶち当たった難題 ・めんどくさいから「難題」にしない ・「なぜ?」を忘れない ・めんどくさいから楽をする生き方
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ディレクターとして ぶち当たった問題。
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■ディレクターとしてぶち当たった問題 ディレクターで困ったことランキング
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■ディレクターとしてぶち当たった問題 ディレクターで困ったことランキング 3.無料で修正して欲しい
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■ディレクターとしてぶち当たった問題 ディレクターで困ったことランキング 3. 無料で修正して欲しい 2. 明日までに全部作り直せる?
8.
■ディレクターとしてぶち当たった問題 ディレクターで困ったことランキング 3. 無料で修正して欲しい 2. 明日までに全部作り直せる? 1.
バーンとカッコイイ感じで!
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無理です。
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■無茶な要望を言うクライアントとは? ・クライアントがWEBやITについて知らない (当たり前のことなんですが、クライアントはWEBについて100%知ってるとは言い難い) ・クライアントがデザインを知らない (デザインを学んできたわけではないからそりゃー仕方ないですよね) ・クライアントがプログラミングを知らない (だからこそ「簡単にできるでしょ?」と言った考えが生まれてしまいます)
11.
仕方がない。 知らなくて当たり前。 誰も悪くない。
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わからなければ教えてあげればいい! しかし、単純に教えるだけではいけない。 周りくどい話をせず、 専門用語など難しい言葉を使用しない。 簡潔に話をまとめておくことが重要です。
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相手を理解しておく
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・クライアントの「ファン」になる
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・クライアントの「ファン」になる ・自身のステータスを明かしておく
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・クライアントの「ファン」になる ・自身のステータスを明かしておく ・抱えている問題を聞く
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・クライアントの「ファン」になる ・自身のステータスを明かしておく ・抱えている問題を聞く ・問題を聞いた上で要望を聞く前にいくつか提案 をしてしまう、または用意しておく
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・クライアントの「ファン」になる ・自身のステータスを明かしておく ・抱えている問題を聞く ・問題を聞いた上で、要望を聞く前にいくつか提 案をしてしまう、または用意しておく ・一緒に作るものという認識を合わせておく
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めんどくさいから 「難題」にしない。
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■ディレクターってなんだ!? ・みんなのパイプ役 ・クッション役 ・雑用係 ・何でも屋、便利屋
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業務上において、人間関係の摩擦は「めんどくさ い」を発生させる要因の一つ。 その摩擦をできるだけ和らげるのもディレクター の仕事だと、思っています。
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業務上において、人間関係の摩擦は「めんどくさ い」を発生させる要因の一つ。 その摩擦をできるだけ和らげるのもディレクター の仕事だと、思っています。 対クライアントだけではなく、 デザイナー・エンジニアに依頼する時にも同じこ とが言えます。
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重要なのは 揺るぎのない意思 だからこそプロジェクト進行の際には多くの人が当てはまる ことを意識として根底に置いておきます。
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・誰もがチームとうまくやりたいし、自分の考え を聞いて欲しい
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・誰もがチームとうまくやりたいし、自分の考え を聞いて欲しい ・誰もが仕事をやるならばいい物を効率良く作り たい
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・誰もがチームとうまくやりたいし、自分の考え を聞いて欲しい ・誰もが仕事をやるならばいい物を効率良く作り たい ・誰もが楽しく仕事をしたいし、できるだけ多く のお金を稼ぎたい
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・誰もがチームとうまくやりたいし、自分の考え を聞いて欲しい ・誰もが仕事をやるならばいい物を効率良く作り たい ・誰もが楽しく仕事をしたいし、できるだけ多く のお金を稼ぎたい ・誰もが幸せな人生を送りたい
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こんな当たり前の事ですが 人にとっては難しくて 人にとっては簡単なこと だったりします…。
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その場限りだけでいいので、話している相手を 「好き」でいると何事もスムーズに進行できます。 人によっては難しいと言われますが、たったこれ だけでいろんな問題が解決できる事が多いのです。
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その場限りだけでいいので、話している相手を 「好き」でいると何事もスムーズに進行できます。 人によっては難しいと言われますが、たったこれ だけでいろんな問題が解決できる事が多いのです。 WEBサービスもデザインも人のことを考え、人を 思うことから成り立っています。
31.
「なぜ?」を 忘れない
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皆さんは世の中に疑問をもって生きていますか?
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皆さんは世の中に疑問をもって生きていますか? 「どうしてはさみはこの形なんだろう?」 「どうして新垣結衣はかわいいんだろう?」 「どうして人はお酒を飲んでしまうのだろう?」
34.
実はこれ、「デザインシンキング」に繋がる一歩 となるんです。 デザイナーが持っているデザイン思考は「物事の 理由を考えること」から始まります。
35.
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「デザインシンキング」= 「物事の理由を考えること」
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はさみは元々今の形であったわけではありません。 切断の用具としてあったのはU字型はさみ。 ?
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はさみは元々今の形であったわけではありません。 切断の用具としてあったのはU字型はさみ。
39.
現在のはさみの形はX字型といい、支点、力点、 作用点のテコの原理の組み合わせで作られていま す。合理的であり、力強く切れるため、現在はは さみとして世界中に浸透しています。
40.
詳しいでしょ? でもこれ、ぜーんぶ Wikipedia!!!
41.
はさみが出来た理由や、今の形になったにも理由 があります。物体の存在には理由が必要です。 どうしてこの形なのか、どうしてこの色なのか。 考えることで製作者の意図を見つけたり、合理性、 普遍性を理解します。 優れたデザイナーであれば、意識しなくとも行っ ているプロセスですが、デザインだけではなく商 品開発やサービス開発に組み込むことによって、 利用者に価値のある、優位性のある製品やサービ スを実現できる、という考え方です。
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だからこそ、 「なぜ?」を常に考え続けることは 新しいビジネスの発見に繋がります
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どうして?を置き換えてみましょう。 「どうしてはさみはこの形なんだろう?」 「どうして新垣結衣はかわいいんだろう?」 「どうして人はお酒を飲んでしまうのだろう?」
44.
「どうして使いにくいんだろう」 「どうしてこんなやり方をしているんだろう」 「どうしてこんなにめんどくさいんだろう」
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その「なぜ?」が世界を救うかもしれません。 いろんな視点で世の中を見回してみてください。
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めんどくさいから 楽をする生き方
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私事になりますが、4月1日に入籍いたしました。 相手はエンジニアで、割と近い職種であると言え ます。 ライフハックとして家庭に導入したもの ・Jootoというタスク管理ツールを導入 ・スケジュール管理はGoogleカレンダーを共有
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基本的には ・お互いの要望を「提案・議題」として上げる ・対応可能なタイミングでスケジュールを割振り ・話し合いを設けて解決していきます。 「この映画見たい」「◯◯へ行きたい」スケ ジュールを確認の上で、予定を立てます。 また、トイレ風呂掃除などは曜日を決めて1週間 ごとの交代としました。 欲しい物やトイレットペーパーやシャンプーなど の消耗品もタスクとして書いておくことで忘れず に購入が可能です!
49.
家庭内タスク管理ツールのススメ タスク管理ツールを導入するにあたり、家事を効率化 し、仕事として見ることからスタートしました。 ・めんどくさいことはしたくない。 ・時間は有限 ・できるだけ家事はしない ・家電で対応する ・初期導入費をかけて導入 ・ストレスがぐっと減ります ハッピー!!
50.
ストレスがなくなれば…… ・とても良く眠れます! ・時間があればお風呂にゆっくり入れます ・趣味の時間も持てます
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ストレスがなくなれば…… ・とても良く眠れます! ・時間があればお風呂にゆっくり入れます ・趣味の時間も持てます 仕事でも、生活でも「やらなきゃ」というタスク を抱えていることは、ストレスとなります。
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効率化を図ることで より良い生活や仕事に繋がっていく というのが私の持論です。
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興味を持った方は是非一度生活にタスク管理ツー ルを導入してみてください。 合わなかったらやめればいいんです。 考え方や視点を変えることはタダでできるという のが最大のメリットなのです!
54.
お疲れ様でした!
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