SlideShare uma empresa Scribd logo
1 de 32
bit.ly/over-org
axz.mx/cs-templates
smaply.com
frontify.com
personapp.io
axz.mx/persona-app
gathercontent.com
urlprofiler.com
content-insight.com
axz.mx/cubi-tho
pointnorth.io
axz.mx/dsn-studio
The Nightmare Before Content: Surviving Redesign Hell

Mais conteúdo relacionado

Mais de Steve Floyd

Selling Guns to Gandhi: The Art of Content Buy-In - DMFB
Selling Guns to Gandhi: The Art of Content Buy-In - DMFBSelling Guns to Gandhi: The Art of Content Buy-In - DMFB
Selling Guns to Gandhi: The Art of Content Buy-In - DMFB
Steve Floyd
 

Mais de Steve Floyd (12)

Through The Looking Glass: The Value of Good Design
Through The Looking Glass: The Value of Good DesignThrough The Looking Glass: The Value of Good Design
Through The Looking Glass: The Value of Good Design
 
Hyper Local Content Marketing
Hyper Local Content MarketingHyper Local Content Marketing
Hyper Local Content Marketing
 
Catching Fireflies: Measuring The Value of Content
Catching Fireflies: Measuring The Value of ContentCatching Fireflies: Measuring The Value of Content
Catching Fireflies: Measuring The Value of Content
 
Growth Hacking With APIs
Growth Hacking With APIsGrowth Hacking With APIs
Growth Hacking With APIs
 
Selling Guns to Gandhi: The Art of Content Buy-In - DMFB
Selling Guns to Gandhi: The Art of Content Buy-In - DMFBSelling Guns to Gandhi: The Art of Content Buy-In - DMFB
Selling Guns to Gandhi: The Art of Content Buy-In - DMFB
 
Selling Guns to Gandhi: Getting Content Buy-In - Pubcon New Orleans 2014
Selling Guns to Gandhi: Getting Content Buy-In - Pubcon New Orleans 2014Selling Guns to Gandhi: Getting Content Buy-In - Pubcon New Orleans 2014
Selling Guns to Gandhi: Getting Content Buy-In - Pubcon New Orleans 2014
 
Crouching Stakeholder Hidden Content
Crouching Stakeholder Hidden ContentCrouching Stakeholder Hidden Content
Crouching Stakeholder Hidden Content
 
The City of Dallas Population Explosion
The City of Dallas Population ExplosionThe City of Dallas Population Explosion
The City of Dallas Population Explosion
 
Planning for Responsive: Why Your Developers Hate You
Planning for Responsive: Why Your Developers Hate YouPlanning for Responsive: Why Your Developers Hate You
Planning for Responsive: Why Your Developers Hate You
 
Bruce Lee Guide to Strategic Content (Remix)
Bruce Lee Guide to Strategic Content (Remix)Bruce Lee Guide to Strategic Content (Remix)
Bruce Lee Guide to Strategic Content (Remix)
 
Selling Guns to Gandhi: The Art of Content Buy-In
Selling Guns to Gandhi: The Art of Content Buy-InSelling Guns to Gandhi: The Art of Content Buy-In
Selling Guns to Gandhi: The Art of Content Buy-In
 
Stop Selling SEO
Stop Selling SEOStop Selling SEO
Stop Selling SEO
 

Último

Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)
amitlee9823
 
RT Nagar Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bang...
RT Nagar Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bang...RT Nagar Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bang...
RT Nagar Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bang...
amitlee9823
 
Whitefield Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Ba...
Whitefield Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Ba...Whitefield Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Ba...
Whitefield Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Ba...
amitlee9823
 
Nisha Yadav Escorts Service Ernakulam ❣️ 7014168258 ❣️ High Cost Unlimited Ha...
Nisha Yadav Escorts Service Ernakulam ❣️ 7014168258 ❣️ High Cost Unlimited Ha...Nisha Yadav Escorts Service Ernakulam ❣️ 7014168258 ❣️ High Cost Unlimited Ha...
Nisha Yadav Escorts Service Ernakulam ❣️ 7014168258 ❣️ High Cost Unlimited Ha...
nirzagarg
 
Verified Trusted Call Girls Adugodi💘 9352852248 Good Looking standard Profil...
Verified Trusted Call Girls Adugodi💘 9352852248  Good Looking standard Profil...Verified Trusted Call Girls Adugodi💘 9352852248  Good Looking standard Profil...
Verified Trusted Call Girls Adugodi💘 9352852248 Good Looking standard Profil...
kumaririma588
 
➥🔝 7737669865 🔝▻ dharamshala Call-girls in Women Seeking Men 🔝dharamshala🔝 ...
➥🔝 7737669865 🔝▻ dharamshala Call-girls in Women Seeking Men  🔝dharamshala🔝  ...➥🔝 7737669865 🔝▻ dharamshala Call-girls in Women Seeking Men  🔝dharamshala🔝  ...
➥🔝 7737669865 🔝▻ dharamshala Call-girls in Women Seeking Men 🔝dharamshala🔝 ...
amitlee9823
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
dollysharma2066
 

Último (20)

call girls in Kaushambi (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...
call girls in Kaushambi (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...call girls in Kaushambi (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...
call girls in Kaushambi (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...
 
Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)
 
AMBER GRAIN EMBROIDERY | Growing folklore elements | Root-based materials, w...
AMBER GRAIN EMBROIDERY | Growing folklore elements |  Root-based materials, w...AMBER GRAIN EMBROIDERY | Growing folklore elements |  Root-based materials, w...
AMBER GRAIN EMBROIDERY | Growing folklore elements | Root-based materials, w...
 
RT Nagar Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bang...
RT Nagar Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bang...RT Nagar Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bang...
RT Nagar Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bang...
 
Q4-W4-SCIENCE-5 power point presentation
Q4-W4-SCIENCE-5 power point presentationQ4-W4-SCIENCE-5 power point presentation
Q4-W4-SCIENCE-5 power point presentation
 
Whitefield Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Ba...
Whitefield Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Ba...Whitefield Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Ba...
Whitefield Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Ba...
 
Booking open Available Pune Call Girls Kirkatwadi 6297143586 Call Hot Indian...
Booking open Available Pune Call Girls Kirkatwadi  6297143586 Call Hot Indian...Booking open Available Pune Call Girls Kirkatwadi  6297143586 Call Hot Indian...
Booking open Available Pune Call Girls Kirkatwadi 6297143586 Call Hot Indian...
 
Top Rated Pune Call Girls Saswad ⟟ 6297143586 ⟟ Call Me For Genuine Sex Serv...
Top Rated  Pune Call Girls Saswad ⟟ 6297143586 ⟟ Call Me For Genuine Sex Serv...Top Rated  Pune Call Girls Saswad ⟟ 6297143586 ⟟ Call Me For Genuine Sex Serv...
Top Rated Pune Call Girls Saswad ⟟ 6297143586 ⟟ Call Me For Genuine Sex Serv...
 
Nisha Yadav Escorts Service Ernakulam ❣️ 7014168258 ❣️ High Cost Unlimited Ha...
Nisha Yadav Escorts Service Ernakulam ❣️ 7014168258 ❣️ High Cost Unlimited Ha...Nisha Yadav Escorts Service Ernakulam ❣️ 7014168258 ❣️ High Cost Unlimited Ha...
Nisha Yadav Escorts Service Ernakulam ❣️ 7014168258 ❣️ High Cost Unlimited Ha...
 
💫✅jodhpur 24×7 BEST GENUINE PERSON LOW PRICE CALL GIRL SERVICE FULL SATISFACT...
💫✅jodhpur 24×7 BEST GENUINE PERSON LOW PRICE CALL GIRL SERVICE FULL SATISFACT...💫✅jodhpur 24×7 BEST GENUINE PERSON LOW PRICE CALL GIRL SERVICE FULL SATISFACT...
💫✅jodhpur 24×7 BEST GENUINE PERSON LOW PRICE CALL GIRL SERVICE FULL SATISFACT...
 
Sector 105, Noida Call girls :8448380779 Model Escorts | 100% verified
Sector 105, Noida Call girls :8448380779 Model Escorts | 100% verifiedSector 105, Noida Call girls :8448380779 Model Escorts | 100% verified
Sector 105, Noida Call girls :8448380779 Model Escorts | 100% verified
 
Real service provider college girl Mira Road 8976425520
Real service provider college girl Mira Road 8976425520Real service provider college girl Mira Road 8976425520
Real service provider college girl Mira Road 8976425520
 
Hire 💕 8617697112 Meerut Call Girls Service Call Girls Agency
Hire 💕 8617697112 Meerut Call Girls Service Call Girls AgencyHire 💕 8617697112 Meerut Call Girls Service Call Girls Agency
Hire 💕 8617697112 Meerut Call Girls Service Call Girls Agency
 
Sweety Planet Packaging Design Process Book.pptx
Sweety Planet Packaging Design Process Book.pptxSweety Planet Packaging Design Process Book.pptx
Sweety Planet Packaging Design Process Book.pptx
 
Verified Trusted Call Girls Adugodi💘 9352852248 Good Looking standard Profil...
Verified Trusted Call Girls Adugodi💘 9352852248  Good Looking standard Profil...Verified Trusted Call Girls Adugodi💘 9352852248  Good Looking standard Profil...
Verified Trusted Call Girls Adugodi💘 9352852248 Good Looking standard Profil...
 
➥🔝 7737669865 🔝▻ dharamshala Call-girls in Women Seeking Men 🔝dharamshala🔝 ...
➥🔝 7737669865 🔝▻ dharamshala Call-girls in Women Seeking Men  🔝dharamshala🔝  ...➥🔝 7737669865 🔝▻ dharamshala Call-girls in Women Seeking Men  🔝dharamshala🔝  ...
➥🔝 7737669865 🔝▻ dharamshala Call-girls in Women Seeking Men 🔝dharamshala🔝 ...
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Gi...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Gi...Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Gi...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Gi...
 
Jordan_Amanda_DMBS202404_PB1_2024-04.pdf
Jordan_Amanda_DMBS202404_PB1_2024-04.pdfJordan_Amanda_DMBS202404_PB1_2024-04.pdf
Jordan_Amanda_DMBS202404_PB1_2024-04.pdf
 
call girls in Vasundhra (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...
call girls in Vasundhra (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...call girls in Vasundhra (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...
call girls in Vasundhra (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...
 

The Nightmare Before Content: Surviving Redesign Hell

Notas do Editor

  1. The Nightmare Before Content: Surviving Redesign Hell by Steve Floyd – CEO of AXZM – stevefloyd.me/about/
  2. Hello, my name is Steve Floyd. How are you.
  3. I’ve had a lot of different titles over the years, but there is only really one that I think accurately defines my condition. I don’t claim to be an expert or guru. My experience was forged from a lifetime of trial and error. My goal is to share some of the things I’ve found that work in hopes that you can avoid a few of the bumps and bruises I’ve had to endure along the way.
  4. Let’s get into this… Once Upon a Redesign…
  5. So we’ve all been there (or soon will be). Bossman comes in like “Let’s design the shit out this fucking website!”
  6. Naturally being the diligent practitioner that you are, you ask such questions as: Who What Why Where and; When
  7. So we’ve all been there (or soon will be). Bossman comes in like “Let’s design the shit out this fucking website!”
  8. So we’ve all been there (or soon will be). Bossman comes in like “Let’s design the shit out this fucking website!”
  9. So we’ve all been there (or soon will be). Bossman comes in like “Let’s design the shit out this fucking website!”
  10. We’ll get everyone involved!
  11. We’ll get everyone involved!
  12. It’s going to rock so f’ing hard!
  13. Running an agency over the years, I’ve had to wear quite a few hats. As stressful as it’s been at times - I wouldn’t trade it for the world. You’re really able to see things from a lot of different perspectives in the process when you are in stakeholder position. I think anyone out there who runs a small to mid sized agency can probably relate to seeing those perspectives differently once you’ve not just done the job, but also managed other people doing the job.
  14. Running an agency over the years, I’ve had to wear quite a few hats. As stressful as it’s been at times - I wouldn’t trade it for the world. You’re really able to see things from a lot of different perspectives in the process when you are in stakeholder position. I think anyone out there who runs a small to mid sized agency can probably relate to seeing those perspectives differently once you’ve not just done the job, but also managed other people doing the job.
  15. The bigger fight internally is usually between designers and devs vs sales and marketing. But they all fight among themselves too.
  16. Ultimately, I’ve learned regardless of the professional bias, the conflicts usually centered around what people value.
  17. Whether you are on the agency side or in-house, we are all fighting to get our projects approved, funded and shipped by leadership. We don’t do much without their approval, so we are fighting for the same things.
  18. Whether you are on the agency side or in-house, we are all fighting to get our projects approved, funded and shipped by leadership. We don’t do much without their approval, so we are fighting for the same things.
  19. Whether you are on the agency side or in-house, we are all fighting to get our projects approved, funded and shipped by leadership. We don’t do much without their approval, so we are fighting for the same things.
  20. I think providing books on content strategy for your team is a great first step, but in practice people simply do not read any of it.
  21. I think providing books on content strategy for your team is a great first step, but in practice people simply do not read any of it.
  22. Smaply is a great tool for documenting stakeholder interviews and user research as it relates to content.
  23. Frontify is where it’s at for branding guides.
  24. Another option to create personas.
  25. A great free tool by Xtensio.
  26. There is no better way to gather content.
  27. URL profiler is the best for finding the widest range of data on a particular URL.
  28. Cant forget content insights!
  29. Back in 2014 Corey Stern introduced a brilliant user experience model called CUBI. In my opinion it is one of the best frameworks for integrating all the various concerns of a modern, web based digital project.
  30. Another great project is North by Sam Richard. It provides a git repository of best practices for any web team to follow.
  31. Another great resource for modern UX processes that facilitate content is the design studio method by my friend Brian K Sullivan from Dallas / Big Design.
  32. About Me For the last decade I have been creating digital marketing solutions for businesses large and small. In that time I’ve learned a few things about the governance and creation of web content and how that content ties into other marketing channels. Content is often swept aside as the last part of a project, when I believe it should be one of the very first things addressed.