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WHEN I SAYJUMP, YOU  JUMP.        OK.
- DetNOBODY IS WALKING THROUGH THAT DOOR!    – kommer nästan ingen genom  den där dörren.Jag visste väl att      I KNEW TH...
IMPRESSIONS                ENTRY          RESULT     EXPERIENCE              EXPECTATIONS     INTERACTION      EXIT
MARKETING        WEB           SALESIMPRESSIONS                ENTRY          RESULT     EXPERIENCE              EXPECTATI...
MARKETING         WEB           SALES                       CUST OMER SERVICE / SUPPORTIMPRESSIONS                ENTRY   ...
ATTRACT     CLARIFY          ENGAGE               ADAPT                       WOW                         EXTEND
ATTRACT     CLARIFY          ENGAGE               ADAPT                       WOW                         EXTEND
ATTRACT     CLARIFY          ENGAGE               ADAPT                       WOW                         EXTEND
ATTRACT     CLARIFY          ENGAGE               ADAPT                       WOW                         EXTEND
ATTRACT     CLARIFY          ENGAGE               ADAPT                       WOW                         EXTEND
CAN I GET THIS DELIVERED                 TOMORROW?                         YES, OF COURSE! HOWNO, I’M AFRAID THAT         ...
ATTRACT     CLARIFY          ENGAGE               ADAPT                       WOW                         EXTEND
ATTRACT     CLARIFY          ENGAGE               ADAPT                       WOW                         EXTEND
ONE MORE...
CONSIDERcan you build an upload form forpublishing photos to a website?
CONSIDERcan you help people share     photos online?
#7   SOLVE THERIGHT (USER’S)    PROBLEM
Create superior websites byeliminating hurdles throughout theuser journey. Advice from @axbom at #sdc2012 http://axbom.se/...
ACE your website. AWE your users.
ACE your website. AWE your users.
ACE your website. AWE your users.
ACE your website. AWE your users.
ACE your website. AWE your users.
ACE your website. AWE your users.
ACE your website. AWE your users.
ACE your website. AWE your users.
ACE your website. AWE your users.
ACE your website. AWE your users.
ACE your website. AWE your users.
ACE your website. AWE your users.
ACE your website. AWE your users.
ACE your website. AWE your users.
ACE your website. AWE your users.
ACE your website. AWE your users.
ACE your website. AWE your users.
ACE your website. AWE your users.
ACE your website. AWE your users.
ACE your website. AWE your users.
ACE your website. AWE your users.
ACE your website. AWE your users.
ACE your website. AWE your users.
ACE your website. AWE your users.
ACE your website. AWE your users.
ACE your website. AWE your users.
ACE your website. AWE your users.
ACE your website. AWE your users.
ACE your website. AWE your users.
ACE your website. AWE your users.
ACE your website. AWE your users.
ACE your website. AWE your users.
ACE your website. AWE your users.
ACE your website. AWE your users.
ACE your website. AWE your users.
ACE your website. AWE your users.
ACE your website. AWE your users.
ACE your website. AWE your users.
ACE your website. AWE your users.
ACE your website. AWE your users.
ACE your website. AWE your users.
ACE your website. AWE your users.
ACE your website. AWE your users.
ACE your website. AWE your users.
ACE your website. AWE your users.
ACE your website. AWE your users.
ACE your website. AWE your users.
ACE your website. AWE your users.
ACE your website. AWE your users.
ACE your website. AWE your users.
ACE your website. AWE your users.
ACE your website. AWE your users.
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ACE your website. AWE your users.

Are you at Scandinavian Developer Conference? The talk is on April 16, 2012 in room J1 at 17:10. See you there! =)

My slides for my talk at Scandinavian Developer Conference 2012. Introducing my mnemonic experience model that has proven successful in many projects. 6 steps to mastering UX. And one more.

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ACE your website. AWE your users.

  1. 1. WHEN I SAYJUMP, YOU JUMP. OK.
  2. 2. - DetNOBODY IS WALKING THROUGH THAT DOOR! – kommer nästan ingen genom den där dörren.Jag visste väl att I KNEW THE INTERNET WOULDN’T WORK! webben inte skulle leverera!
  3. 3. IMPRESSIONS ENTRY RESULT EXPERIENCE EXPECTATIONS INTERACTION EXIT
  4. 4. MARKETING WEB SALESIMPRESSIONS ENTRY RESULT EXPERIENCE EXPECTATIONS INTERACTION EXIT
  5. 5. MARKETING WEB SALES CUST OMER SERVICE / SUPPORTIMPRESSIONS ENTRY RESULT EXPERIENCE EXPECTATIONS INTERACTION EXIT
  6. 6. ATTRACT CLARIFY ENGAGE ADAPT WOW EXTEND
  7. 7. ATTRACT CLARIFY ENGAGE ADAPT WOW EXTEND
  8. 8. ATTRACT CLARIFY ENGAGE ADAPT WOW EXTEND
  9. 9. ATTRACT CLARIFY ENGAGE ADAPT WOW EXTEND
  10. 10. ATTRACT CLARIFY ENGAGE ADAPT WOW EXTEND
  11. 11. CAN I GET THIS DELIVERED TOMORROW? YES, OF COURSE! HOWNO, I’M AFRAID THAT WOULD YOU LIKE TO COSTS EXTRA... PAY FOR THAT?
  12. 12. ATTRACT CLARIFY ENGAGE ADAPT WOW EXTEND
  13. 13. ATTRACT CLARIFY ENGAGE ADAPT WOW EXTEND
  14. 14. ONE MORE...
  15. 15. CONSIDERcan you build an upload form forpublishing photos to a website?
  16. 16. CONSIDERcan you help people share photos online?
  17. 17. #7 SOLVE THERIGHT (USER’S) PROBLEM
  18. 18. Create superior websites byeliminating hurdles throughout theuser journey. Advice from @axbom at #sdc2012 http://axbom.se/sdcWant to learn more? Listen to uxpodcast.com and follow @axbom on Twitter.

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