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PRESENTED TO:
PROF. RASHI AGRAWAL
PRESENTED BY:
RAJA KUMAR
INTRODUCTION
Britannia is the food products based in Calcutta
It was stared in 1892
Chairman: Nusli Wadia
Initial investment of Rs.295
1921- Imported machinery introduced
1975- Britannia Biscuit Co. takes over biscuit distribution from parry’s
1983- Revenues crossed 100 cores
1997- Re-birth new corporate identity “Eat Healthy, Think Better”
2001- No. 1 food brand of the country
CONT…..
2005- Rebirth of Tiger “Swasth Khao Tiger Ban Jao”
2006-07- It was leader among FMCG company.
2009- Britannia launches Active Mind.. “Eat
Healthy, Think Better” to “Drink Healthy, Think
Better as well.
Total Income- 22,285.8 million (year end march
2012)
PLANT LOCATION
Kolkata
Mumbai
Delhi
Chennai
Rudrapur
LOGO
Red colour denotes Energy &
Vitality
White colour denotes Purity
Green colour stands for
Nutrition Freshness
PRODUCT
Nutri-Choice Biscuits: Oats, Veg cakes, Health starter kit, 5 Grain, Sugar Out &
Digestive etc.
New Milk Bikis
Little Hearts
Good day
Bourbon
Tiger, & Maire.
SWOT ANALYSIS
STRENGTHS
• Widely accepted in all generations
• Easily available in various forms
• Provide good Remedy for hungry in
the form of ready food
• Using manpower on large scale
WEAKNESS
• Increase the cost of food products
• Company is using manpower on
large scale so expenses are high
CONT…..
OPPORTUNITIES
Provide competition to foreign
opportunity
Provide goods to nation at
cheaper rate
Increase economy of India
THREAT
Competition may increase
Lack of technology
COMPETITORS
Amul
Anmol
Parle
Priyagold
Sunfeast
VISION
To dominate the food &
beverage market in India with a
distinctive range of “Tasty Yet
Healthy” Britannia brands.
Every third person, in India
should be a Britannia consumer
MISSION
To dominate the food and
beverage market in India
To be one of the best biscuit
company
Britannia

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Britannia

  • 1. PRESENTED TO: PROF. RASHI AGRAWAL PRESENTED BY: RAJA KUMAR
  • 2. INTRODUCTION Britannia is the food products based in Calcutta It was stared in 1892 Chairman: Nusli Wadia Initial investment of Rs.295 1921- Imported machinery introduced 1975- Britannia Biscuit Co. takes over biscuit distribution from parry’s 1983- Revenues crossed 100 cores 1997- Re-birth new corporate identity “Eat Healthy, Think Better” 2001- No. 1 food brand of the country
  • 3. CONT….. 2005- Rebirth of Tiger “Swasth Khao Tiger Ban Jao” 2006-07- It was leader among FMCG company. 2009- Britannia launches Active Mind.. “Eat Healthy, Think Better” to “Drink Healthy, Think Better as well. Total Income- 22,285.8 million (year end march 2012)
  • 4. PLANT LOCATION Kolkata Mumbai Delhi Chennai Rudrapur LOGO Red colour denotes Energy & Vitality White colour denotes Purity Green colour stands for Nutrition Freshness
  • 5. PRODUCT Nutri-Choice Biscuits: Oats, Veg cakes, Health starter kit, 5 Grain, Sugar Out & Digestive etc. New Milk Bikis Little Hearts Good day Bourbon Tiger, & Maire.
  • 6. SWOT ANALYSIS STRENGTHS • Widely accepted in all generations • Easily available in various forms • Provide good Remedy for hungry in the form of ready food • Using manpower on large scale WEAKNESS • Increase the cost of food products • Company is using manpower on large scale so expenses are high
  • 7. CONT….. OPPORTUNITIES Provide competition to foreign opportunity Provide goods to nation at cheaper rate Increase economy of India THREAT Competition may increase Lack of technology
  • 9. VISION To dominate the food & beverage market in India with a distinctive range of “Tasty Yet Healthy” Britannia brands. Every third person, in India should be a Britannia consumer MISSION To dominate the food and beverage market in India To be one of the best biscuit company