2. INTRODUCTION
Britannia is the food products based in Calcutta
It was stared in 1892
Chairman: Nusli Wadia
Initial investment of Rs.295
1921- Imported machinery introduced
1975- Britannia Biscuit Co. takes over biscuit distribution from parry’s
1983- Revenues crossed 100 cores
1997- Re-birth new corporate identity “Eat Healthy, Think Better”
2001- No. 1 food brand of the country
3. CONT…..
2005- Rebirth of Tiger “Swasth Khao Tiger Ban Jao”
2006-07- It was leader among FMCG company.
2009- Britannia launches Active Mind.. “Eat
Healthy, Think Better” to “Drink Healthy, Think
Better as well.
Total Income- 22,285.8 million (year end march
2012)
5. PRODUCT
Nutri-Choice Biscuits: Oats, Veg cakes, Health starter kit, 5 Grain, Sugar Out &
Digestive etc.
New Milk Bikis
Little Hearts
Good day
Bourbon
Tiger, & Maire.
6. SWOT ANALYSIS
STRENGTHS
• Widely accepted in all generations
• Easily available in various forms
• Provide good Remedy for hungry in
the form of ready food
• Using manpower on large scale
WEAKNESS
• Increase the cost of food products
• Company is using manpower on
large scale so expenses are high
7. CONT…..
OPPORTUNITIES
Provide competition to foreign
opportunity
Provide goods to nation at
cheaper rate
Increase economy of India
THREAT
Competition may increase
Lack of technology
9. VISION
To dominate the food &
beverage market in India with a
distinctive range of “Tasty Yet
Healthy” Britannia brands.
Every third person, in India
should be a Britannia consumer
MISSION
To dominate the food and
beverage market in India
To be one of the best biscuit
company