1. Research From the Web and Quora
Allison Wolf FA 102B Professor Klinkowstein
Algorithms for Intimacy http://www.iftf.org/future-now/article-detail/algorithms-for-intimacy/
“Imagine if you went onto Facebook and it said, “Here are
all of the things from today,” and you read them all, and
then you’re just…done. It’s this joke because we live in a
world in which the experience of being done is just not an
experience that we have anymore”
2. Research From the Web and Quora
Allison Wolf FA 102B Professor Klinkowstein
Algorithms for Intimacy http://www.iftf.org/future-now/article-detail/algorithms-for-intimacy/
Question for Quora: What kind of product/service can help
users feel like they are done with their work at the end of
the day?
3. Research From the Web and Quora
Allison Wolf FA 102B Professor Klinkowstein
Algorithms for Intimacy http://www.iftf.org/future-now/article-detail/algorithms-for-intimacy/
Answer: “Repetitive work, like production line, office tasks
such as mail clerk, data entry, bank services… I will add
sports, massage and alcohol etc.”
-Rob Shuttleworth
Self proclaimed 3D enthusiast. Robots, prototyping and
product development.
4. Research From the Web and Quora
Allison Wolf FA 102B Professor Klinkowstein
Draft Product or Service Description
An app that encourages mindfulness and gives users
sense their day is completed.
5. User / Customer Experience Map
Allison Wolf FA 102B Professor Klinkowstein
Audience
● Young professionals working in high-demand careers
● Entrepreneurs and small-business owners interested in
mindfulness and/or optimizing their workflow
6. User / Customer Experience Map
Allison Wolf FA 102B Professor Klinkowstein
Audience
● People who work in traumatic fields (law enforcement,
hospitals, counseling, etc.) who struggle with taking the
stress of work home with them
● Mothers looking to get some "Me Time" in their day
7. User / Customer Experience Map
Allison Wolf FA 102B Professor Klinkowstein
About the Product
App with calm, soothing color scheme. The design will
feature lots of white space to put users at ease
8. User / Customer Experience Map
Allison Wolf FA 102B Professor Klinkowstein
About the Product
● Have features designed to help users optimize their
workflow to have a productive day as well as features
to have users feel their day is completed
● Users can either choose their mindfulness practice or
can choose to have one randomly assigned
9. User / Customer Experience Map
Allison Wolf FA 102B Professor Klinkowstein
About the Product
Features would include, audio of guided meditations,
reminder notifications to accomplish small tasks, a place
to list all of the things accomplished that day, positive
affirmations, and randomized inspiring quotes
10. User / Customer Experience Map
Allison Wolf FA 102B Professor Klinkowstein
Encountering the Product On-Line (indicate Consideration, Use, Post-Use)
Social media celebrities posting reviews of the app on
their platforms
11. User / Customer Experience Map
Allison Wolf FA 102B Professor Klinkowstein
Encountering the Product Off-Line (indicate Consideration, Use, Post-Use)
Business conferences/seminars involving workflow
optimization
12. User / Customer Experience Map
Allison Wolf FA 102B Professor Klinkowstein
Planning Sketch
13. User / Customer Experience Map
Allison Wolf FA 102B Professor Klinkowstein
Final Design
16. Product Research
Allison Wolf FA 102B Professor Klinkowstein
Product or Service Description FB Page Research
FindSpark is a community dedicated to setting up college
students and early career talent for success and
connecting employers to top, diverse early career talent.
17. Product Research
Allison Wolf FA 102B Professor Klinkowstein
Product or Service Description FB Page Research
Greenpeace exists because this fragile Earth deserves a
voice. It needs solutions. It needs change. It needs action.
It needs YOU!
18. Product Research
Allison Wolf FA 102B Professor Klinkowstein
Product or Service Description FB Page Research
The official Facebook page for Hofstra University's Frank
G. Zarb School of Business. Like our page & receive the
latest Zarb news!
#ZarbMeansBusiness
19. Product Research
Allison Wolf FA 102B Professor Klinkowstein
More Detailed Product Description
“Serenity” is a mobile app designed for people with hectic
lives. It brings users a sense of accomplishment and
peace in order to live a more fulfilling lifestyle.
22. Product Research
Allison Wolf FA 102B Professor Klinkowstein
Final Logotype and Justification
● Font is not abrasive but also
not too soft and whimsical.
● Communicates relaxed
strength
● Colors mimic this feeling of
quiet confidence
