Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
DesignSherpa
1. The Hidden Power of Social Media:
Increase Google Rank
Grow Web Traffic
Build Community and Engagement
Drive Leads and Referrals
Adam Japko
President
Network Communications, Inc
Founder and Editor
WineZag
http://wine-zag.com
2. There Are Two Legitimate Social Media
Marketing Paths for Home Improvement
Professionals
People You Already Know:
Social Networking
Known prospect and past client
engagement
Social network (FB) focused
Blog as a networking tool
Features engagement in community
Primary focus: Networking with known
prospect base
People You Want to Know But Don’t
Yet Know:
Content Marketing
Active home improvement prospects
search lots of stuff, lots of opportunities
to be found
Content marketing allows active
prospects to find the information they
want… and you….simultaneously
Social networks (FB) primarily used to
distribute content that live on web
Blog content marketing builds own
audience of new prospects through
keyword build up
Blog content drives website results
through increased keywords and
organic search results
Primary focus: New prospects
3. Social Media explosion
“The fastest growing segment of social media users
is people between the ages of 35 and 55 years old.”
4. Pingdom Study Reflects Change in
Social Network Demographics
Average Facebook user: 44 Years-old
8. Apartmentfinder.com traffic increases from
1.3M to 2.0M visits per month during the year
following our blog launch and social content
marketing campaign
Our social marketing activities drove a 54%
total increase in monthly visitors without
additional SEM investment
9. Keyword traffic increases by 40% from
570K to 800K monthly visitors following
social campaign launch
258K different searches drive 6.7M
visits…..increased content and keyword
creation works to drive organic traffic
31. “Now that the blogs have been live for some time,
we are seeing stronger organic placement and
overall web traffic monthly. The growth is building
each month.”
- Jared Miller, VP of Marketing
Since launching in late 2009, every property has
experienced an increase in organic, non-paid traffic to
their web sites
10 properties have realized an increase in organic traffic
of more than 70%, and four of these have seen more
than 100%
As a result, Bainbridge has been able to eliminate over
$100,000 of annual online marketing spend in paid
search advertising
32. Cliff and Canyon: Mountain Luxury
furnishings launches social media
campaign January 2010
Blog Visits from Search Engines (Non-Paid)
0
5
10
15
20
25
30
35
40
45
50
Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10
•Average time on site from organic traffic has increased by 18%
•Average page views per visitor from organic traffic have increased by 8%
•Bounce rate (users who leave the site after only viewing 1 page) from
organic traffic has decreased by 9%
35. For a low monthly fee, Design Sherpa will develop
and execute a complete social media program for
a new kind of Internet marketing presence. We
eliminate the risk, time expenditure, and
complexity of using these tools.
DesignSherpa is a system
It saves you time, and gets results
•Success requires a full system / multiple tools
•Regular content sharing is essential
37. Customized Blog Look and Feel
•Two posts a week: Participate as much as you like
•Product and Project Galleries
•E-commerce functionality
•Customized categories and posts
•Email list building and lead capture
38.
39. Thank You
Today’s goal was to advance everyone’s
grasp of Social Media as a business tool
Facebook adam japko
Twitter adamjapko
Site: http://design-sherpa.com
Company http://nci.com
Blog http://wine-zag.com
Email ajapko@nci.com
http://www.slideshare.net/awjapko
Editor's Notes
It’s happening all around us --- most importantly, your customers are increasingly using these technologies to learn about home design issues and to interact directly with others: like-minded consumers, as well as suppliers of products and services. The growth in these social media platforms is coming from the same demographics as your target affluent customers.
It’s happening all around us --- most importantly, your customers are increasingly using these technologies to learn about home design issues and to interact directly with others: like-minded consumers, as well as suppliers of products and services. The growth in these social media platforms is coming from the same demographics as your target affluent customers.
We established an Apartment Finder blog with interesting articles and industry-related information; we created an Apartment Finder Twitter account into which we stream much of this information and; and we encourage our employees to participate in their own individual and market Facebook pages and Twitter conversations.
A Custom……….Turnkey……..Internet marekting tool
What Design Sherpa is……….at it’s essence, is a simple and powerful way for your company to take advantage of social medial tools to build your business.
To do this right takes a lot of time: to prepare content, to learn tools, to administer…………Design Sherpa gives you a shortcut and saves your time
Walk through this diagram carefully…..especially noting the role of the Design Sherpa account manager……..stress FRESH, FREQUENT flow of content…something very time consuming and difficult for most companies to contemplate. It is what is required for results. CONTENT IS CUSTOMIZED BASED ON OUR INTERVIEW OF YOU….re: relevant content, etc.
We believe in content marketing, and house all the content at the blog level. We share from there. The blog can also share stuff from their website and drive traffic from there. We are always measuring engagement levels and tweaking content approach for each sherpa client to drive maximum engagement.
Also, the sherpa coordinator will help in selecting functionality and design for the blog, and will lead the set up and lead the recruitment process for FB, Twitter, and Blog. They will answer all your questions about URLs, ecommerce, publishing schedules, any involvement you want, etc.
We recommend some involvement to insure that your personality comes through but making sure the program is not heavily reliant on your time commitment.
The core product……..through which all content flows --- is a blog that you can customize to communicate the feel of your business. These are prototype samples
Content can be soley done by us or the customer can blog away also. We provide full access. Totally customized categories and content. We rely on the client for feeding us some photos and post elements and we do the rest. We recommend they engage around comments and responses to inject their personalities.
GOOD TO WALK THROUGH THIS…………especially the box on Content Management (Design Sherpa Blog Site is YOUR Blog Site…….customized to your business.
And the Box on Google Page rank. This flow of posts etc. creates ACIVITY AND INTERACTION……..that is what increases your page rank.
