Authentic Connections in an Online World by Mary Scotton
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Presented in the Admin Theater at Boston World Tour on April 7, 2016.
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Authentic Connections in an Online World by Mary Scotton
- 1. Authentic Connections in an Online World Mary Scotton Principal Developer Evangelist mscotton@salesforce.com @rockchick322004
- 2. Forward-Looking Statements Statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
- 3. Forward-Looking Statements Statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
- 5. 4.7
- 6. Photo by #WOCinTech Chat
- 8. Why Should I Go to Coffee? Career Community
- 9. “Your work does not speak!
- 10. “You must invest in relationships” bit.ly/CarlaHarris
- 12. “You need to diversify your feed.”
- 16. Women in Tech Diversity User Group @WiT_Diversity Shonnah Hughes Toya Gatewood Meets virtually, the first Tuesday of every month: 7:30pm CST – 8:30pm CST
- 17. Women are 47% of the overall workforce Tech 18% Overall 47%
- 18. 18% is looking pretty good... Hispanics in Tech 2% Blacks in Tech 1%
- 19. Go to Coffee bit.ly/CarlaHarris Meet new people bit.ly/DiversityBingo Interrupt unconscious bias bit.ly/EqualityTrail Get connected @WiT_Diversity
- 20. thank y u
Notas do Editor
- Welcome to the first session at our Awesome Admin theater! Thank you for joining us today. This talk is not technical, but it IS important. I’m Mary Scotton, and I have been at Salesforce for 10 years (it’s a really long time in software years). The first 7 I was building the point & click development tools on our platform. If you are new to Salesforce, these are the tools you will use to configure and customize the out of the box applications, and also to build custom applications. They are designed to give Sales Ops Managers and Business Analysts and Call Center Managers the power to control their Salesforce implementations without needing to code. The last 3 years, I’ve been an Evangelist. If you don’t know me, by the end of this you will, I'm super passionate about inclusion in tech.
- I’m also really passionate about our Forward Looking Statements message…please do not base any purchasing decisions on any forward looking statements I may make…
- …and, most importantly, I’m passion about our amazing community. I’ve been at Salesforce for 10 years because of the community. The Salesforce community is the most engaged, passionate, and inclusive community I've ever seen in the technology space. My charter as an Evangelist at Salesforce is to help all of YOU to be successful. It’s my entire job description! How many Salesforce users do we have in the house? Sales? Service? Marketing? How many Admins? Developers? How many are both? How many folks are new to Salesforce – with 0-1 year experience? 1-5 years? Over 5? My job is to make you successful, and authentic connections are the key to success, especially in an Online World. Take notes, because at the end, I'm going to ask YOU to be change agents, accomplices, along with me, to make our community more inclusive. The first step is the hardest. But I know you can do it. I just need you to do one thing...
- I need everybody to put down your phones. PAUSE You over there, can you please put that down, just for a second. BUILD TENSION. Because I want to share a number that I find scary…
- …This is the # of hours we spend every day, looking at our phones. Not at each other. At our phones. Considering we sleep a chunk of the day, that means we spend more than a quarter of our waking time STARING AT OUR PHONES. I’ll have to say that when I first saw this number, I was scared, but not surprised. I can easily spend an hour getting sucked into my twitter and facebook feeds.
- But it made me stop and think: What if we spent a tenth of that time in face-to-face interactions? Just 30 minutes a day? It would deepen our relationships, improve our careers, and make our community even MOAR inclusive. So I need you to put down your phones…
- …and Go To Coffee. (meme credit to Eric Dreshfield] Yes. Really. This is the action I want you to take: Go to Coffee. OK, well, not right now...because we still have a lot to talk about. And, no, it doesn't HAVE to be coffee, that's a simplification, for marketing purposes. The drink doesn't matter, what matters is you spend time, in person, with someone NEW or with someone in your circle that you want to know BETTER, and you spend time getting to know that person, finding a common bond, sharing your common values.
- Why am I so passionate about this? Because going to coffee will help you in your career and help make our community more inclusive. Both of those things are super important to me. First, let’s talk about your career. Going to coffee is how you build authentic personal connections, which is just as important – and possibly more important - as learning about the newest technology or business strategy. Right now, you might be thinking, “what? I don't have TIME to go to coffee! I’m too busy working!” The thing is…
- Your work does not speak! This is a quote from Carla Harris. I heard her speak at the MAKERS conference earlier this year…
- Carla talks about 3 of her "hard earned pearls of wisdom” after being a woman on Wall St. for 28 years. Pearl #2 is that you must invest in the relationships. After you get to a certain level, there is an assumption about your performance being equal to everybody else. What makes the difference are the relationships you have. You must invest in the relationships. Going to coffee is one way to make that investment in relationships. When I started to do it, I also realized that going to coffee IS working because it's how you learn about what's happening with people on your team, and in other teams in your organization, and what's happening in your community. I was really inspired by her talk and recommend watching it - I’ll share the link at the end. I could stop here, and you can go have more coffee. But, quite likely, it would turn out like it did for me my first 4 years…you see, my circle was still pretty homogeneous…
- An by that I mean, pretty white. And cisgender. So first I was like, that’s awkward. That’s how we behave. It's a natural tendency we have - we are drawn to people we feel we already have something in common with. Luckily, I had one friend, Salesforce Master Instructor Leah McGowen-Hare, who clued me in to what was happening, and gave me some advice…which I want to share with you…
- …you need to “diversify your feed.” And I did. It didn’t happen overnight. I started following a few people I met at one event, then following people they retweeted who I found interesting, and it went on from there. I had to be intentional.
- But that doesn’t mean it can’t be fun! There’s a fun game you can play. It’s on my website. Have you been to MaryScotton.com? Check it out. If you go through the bingo card and you try to achieve bingo. You’ll see who are you following, who’s in your circle. What you’ll see, if you try to fill it all in, is where are the gaps. [hand out bingo cards, spend 5 mins, give away prizes] Think about what would happen if all of us in this room intentionally diversified our feeds? What if every day, for just 30 minutes, rather than looking at our phones, we went to coffee with someone. Really got to know them.
- It would make our community even MOAR inclusive (and awesome)! But I know that there are barriers..
- How many people here have heard of unconscious bias? Learning about unconscious bias is incredibly important for all of us, and ONE of the steps you can take to do so is to check out our learning platform, trailhead, and the module on unconscious bias in the Cultivate Equality at Work trail. Its a great place to START learning more about how our brains work and how to recognize unconscious bias. But why? Why is diversity and inclusion important? Because the tech community is creating and controlling our lives. It’s workforce should reflect the population demographics, but it doesn’t.
- Another great resource in the Salesforce Community is a new User Group called Women in Tech Diversity. The group includes women of color and allies who want to see a change in the ratios. It is a safe space to discuss the challenges that women of color face. The group meets once a month in a virtual meetup, and they collaborate in a Chatter group in the success community. This month’s call was Tuesday night, and we had 4 men on the call. All are welcome. But why? Why is diversity and inclusion important? Because the tech community is creating and controlling our lives. It’s workforce should reflect the population demographics, but it doesn’t. I want to leave you with some other numbers I find scary…
- The tech community is plagued with disproportionate representation. 47% of the overall workforce is women, so I want to see women as 47% of the tech workforce, not 18%.
- Although, looking at the stats for Blacks and Hispanics in tech, 18% starts looking pretty good. 1 and 2% is clearly low, and again it is disproportionate. Overall, Blacks represent 12% of the workforce but only 1% of the Tech Workforce and Hispanics represent 16% of the overall workforce but only 2% of the tech workforce. By interrupting unconscious bias and making our workplaces more inclusive, we can change the ratios in tech and achieve proportionate representation.
- So this is where I turn to you. I want you to be change agents. I want you to be successful in your career AND I want you to make our community more inclusive. So get out there, get past your need to stay at your desk and work all day, AND past your unconscious biases, and build authentic personal connections. Here is your homework, in case you weren’t taking notes: Watch Carla Harris’s video, Diversify Your Feed, do the Equality Trail in Trailhead, and get connected in the WIT Diversity group. Together we can change the ratio. So, take 10% of that time you are spending looking at your phone, and look at someone else. And today, if you came just to learn about our technology, make sure you leave time to learn about our community and meet the people sitting around you. Everyone in this room has something in common ... you can just start the conversation by saying "so, salesforce...". I challenge you to find someone TODAY that you haven’t met yet and Go to Coffee with them!