Short Client Presentation

1. Changing the way concepts
are created and traded

2. OpenAd is a global marketplace for
buyers and sellers of creative concepts
for advertising and marketing.
The world’s !! The world’s largest creative network
!! Private, legally-screened and secure
largest
!! Professionals only
creative
!! 11,000 creatives from 125 countries
network
!! OpenAd is not an agency: we work alongside
agencies and in-house departments alike
www.openad.net

3. Marketers and advertisers can deploy
fully-managed pitches for concepts on
the OpenAd private network.
Running a
pitch on the Screened
Simple
OpenAd Concepts
Brief
To your
Network form
Desktop
OpenAd mediation
Account management
Rights-screening
OpenAd is a democratic, fully mediated, professional environment
where concepts are presented without the restrictions of nationality,
seniority, race, gender, age or location
www.openad.net

4. Our network creates concepts for
advertising and marketing across
all formats.
!! Broadcast and print advertising
Concepts
!! Copy, taglines and positioning
in all formats
!! Digital, viral and DM
!! PR, event and stunt concepts
!! Design, branding and identity
!! Creative use of media
www.openad.net

5. We have produced award-winning work
for a variety of clients across the world.
Our clients
This award-winning
direct mail piece for
Mercedes Benz
Golden
30%
resulted in a new mirror
Award winner RESPONSE
agency relationship RATE
as well as a 30%
response rate!
30%
Golden Won account
mirror RESPONS
Award winner
E RATE Won account
www.openad.net

6. OpenAd acts as a broker between you
and our creative network, giving you
access to dozens of concepts – faster,
better and more cost-effectively than a
traditional pitch process.
Legally secure
and rights-
screened
Creatives Client
assign rights owns
OpenAd Screens
and Transfers
to OpenAd concept
Rights to client
!! We manage the entire pitch process for you, saving
you time, energy and money while accessing the
world’s brightest creative minds
!! All creatives are educated, screened and
contractually bound regarding their rights and
responsibilities for pitching creative work to you.
www.openad.net

7. You set your own budget and creatives
from all over the world pitch on your
brief. Pay only for concepts you use!
Pay on Nominal access fee:
Performance Access to our secure, managed service
+
Optional license fee:
set by you, pay on success
=
The surprisingly low cost of
your next creative concept!
www.openad.net

8. !! From brief to concepts in
as little as one week
OpenAd:
!! You set the budget and
The smarter
pay only for successful ideas
way to create
!! Private, secure, professional and
your
democratic environment where the
advertising
concept is the product
and
!! Account management
marketing.
every step of the way
!! Faster, better and more cost-effective
than a traditional pitch process
www.openad.net

9. “Companies can access the best creative ideas
from any corner of the earth, while creatives
can win business for brands that otherwise
wouldn’t let them past parking lot security.”
Fast Company, July 31, 2007
The “eBay for
ad ideas”
www.openad.net

10. “
We didn’t have much time, so we needed
the pitch to be as smooth as possible,
which it was.
I would recommend OpenAd.net to anyone.
The One
”
People looking for a communications
Campaign
idea have nothing to lose and
everything to gain.”
Amanda Horton-Mastin,
Marketing Director, Make Poverty History
This award-winning microsite
exceeded all expectations and won
major international advertising
awards!
www.openad.net

11. New York office:
Zachary Soreff | (917) 388-2761
zachary@openad.net
Los Angeles office:
Hugh Yarbrough | (310) 691.2594
hugh@openad.net