122. Background
• Strong vertical power system in
Russia
• Low level of initiatives on the places
(mayors, governors, ministers)
• Generally low knowledge among state
workers in any design related topics
123. Result
• Weak, non-consistent, soviet, old,
unreliable image of everything, that is
connected to the government
• Internal reforms are not seen by the
citizens immediately, thus nobody
sees a difference (disloyalty)
• Russia is perceived as a low value
source of raw-materials
124. Ways of improvement
• Include professional designers and
creative people in the processes of
state organization’s image creation
• Increase the role of design, by giving
power on government level
• Create an Organization, that will be
responsible for government brands
125. A government organization, that will be
responsible for image of the government
organizations and corporations and aimed
at making the life of different social groups
of people better, using design as a tool.
127. Tasks
• Manage design communication of
government corporations and
organizations (corporate style for
transport companies)
• Manage industrial design projects that
include state workers (Police uniform)
• Manage the process of branding
Russian territories (Togliatti)
128. Aims
• Re-create strong image of a huge
country piece by piece
• Add value to the companies, that are
to be sold shortly
• Establish better image of state
services (police, fire dept. etc.)
