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Social VideoConversations on Facebook Get Real,[object Object],Arnold Waldstein,[object Object],Advisor Vpype / Blogger / Consultant  ,[object Object]
Making video easy…is hard!(But mass adoption is starting),[object Object],One out of four Americans watched TV on their PC in 2009. Up 20%.,[object Object],19% of Internet users use a video sharing site every day. ,[object Object]
How social is video today?Three models in use on the social web,[object Object],Video Sharing,[object Object],Network Streaming,[object Object],Social Video,[object Object]
YouTube Video Sharing,[object Object],Video as a rich visual,[object Object],Static and closed format,[object Object], ,[object Object],Easy to upload,[object Object],Easy to share and fun to VJ,[object Object],No real-time interaction
Short form videos only,[object Object],Socialization is minimal,[object Object],Facebook wall-like comments:,[object Object],“Great vacation”,[object Object],“Looking good”,[object Object]
Streaming NetworksLivestream, Ustream, JustinTV,[object Object],TV for the digital internet generation,[object Object],Static and closed video stream,[object Object],“I like to watch” model of Virtual “living room” and “concert”,[object Object],Similar to YouTube,[object Object],Simple chat room style,[object Object],Like Social TV,[object Object]
Social Video on FacebookLive, shared video conversation,[object Object],Vpype: Video is the “conversation” itself,[object Object],[object Object]
Live and unscripted
100% native Facebook integration
Video and chat saved. Shareable. Reviewable.
Content is sum of all interactions,[object Object]
Social Video& “The Star Connection”,[object Object],Social web connects people to brands in a personal way,[object Object],Fan Pages with social video deepen,[object Object],connections on Facebook,[object Object],Twitter and real-time chat,[object Object],connections with stars,[object Object]
Social VideoBeyond Tomorrow,[object Object],What's coming!,[object Object],Voice channels,[object Object],Split screen(Larry King-like environments),[object Object],Mobile interactive chatting and broadcasting,[object Object],Built in commerce and fulfillment,[object Object]
Why Facebook?Defines “Social” on the Web,[object Object],Natural sandbox for social video (Growing by 500,000 each day!),[object Object],50% log on and post 60M status updates daily,[object Object],3B photos/M and 5B piece of content daily,[object Object]
Vpype Live Broadcasteron Facebook,[object Object],Video 3.0 = Social + Integrated,[object Object],[object Object]
Fully integrated into Facebook Friend, Fan and Event engines
Designed to enhance community, communications and authenticityOpen Beta starts today!,[object Object]
Discovering Social VideoVpype Early Adopters,[object Object],Hollywood Film Industry,[object Object],Hollywood Screenwriter’s,[object Object],Pitch Contest,[object Object],Los Angeles, California,[object Object],A-List Hollywood movie producersscreen pitches,[object Object],Video submitted pitchesthrough Facebook,[object Object],Live, interactive pitch for 12 finalists,[object Object],Winner gets a chance to have a movie made ,[object Object]
Discovering Social VideoVpype Early Adopters,[object Object],Public Corporation,[object Object],Magma Design Automation,[object Object],San Francisco, California,[object Object],Worldwide ‘Town Hall’ meeting with employees,[object Object],Product announcement to employees and customers,[object Object],Live video Q & A to answer questions,[object Object]
Discovering Social VideoVpype Early Adopters,[object Object],Small Business Owner,[object Object],Phil’s Tire & Auto Care,[object Object],Half Moon Bay, California,[object Object],Owner of local shop does not type or write well. Gives weekly broadcasts on auto and tire care to his rural area,[object Object],Closed four new customers during his first broadcast,[object Object]

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Conversations get real on Facebook

Notas do Editor

  1. One out of four Americans watched TV on their PC in 2009. Up 20%.19% of Internet users use a video sharing site every day
  2. -
  3. Native cloud-based app on Facebook, integrated into Friending and Event enginesMilestones:Closed Beta last Fall; open Beta for 45 daysApp for messaging (video posts) and full social video conversationsAnnounced Beta today of Fan Page embedding and profiling2000+ users broadcasting, sharing and storing content (private and public