Red Bull Online Strategy

The Red Bull Project Nick Avram NMDL 2011

Red Bull : At a glance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Red Bull : The future ,[object Object],[object Object],[object Object],Maintaining brand loyalty Staying relevant

Red Bull Brand Persona ,[object Object],Active in extreme sports, hobbies and activities Young males Music & art enthusiasts Video gamers

Online Overview ,[object Object],[object Object],Currently Red Bull has 21,603,602 fans on their Facebook page 257,987 followers on Twitter + Numerous websites and blogs for different Red Bull hosted events/activities 3,093,404 channel views with 198,757 subscribers

Strategy ,[object Object],[object Object],[object Object],Google AdWords: increase search engine results & consumer leads .

[object Object],[object Object],[object Object],[object Object],[object Object],Keywords : “ energy drink” “ performance enhancing drink” “ Extreme sports drink” “ best energy drink”

Measures of Success ,[object Object],Measure Website Traffic Tracking our target market Tracking actions our consumers make Cost Per Click

Successful Outcomes ,[object Object],Increase in followers across all forms of social media accounts Increase brand loyalty Secure top stop in our market share Increased communications with consumers Staying relevant

Budget & Timeline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Facebook $10,000 Twitter $10,000 YouTube $10,000 Google AdWords $20,000

Red Bull Online Strategy

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Red Bull Online Strategy