1. Social and Cultural Environment

2. Social and cultural environment refers to the influence exercised by certain social factor which are “beyond the companies gate” Culture refers to dance, drama, music and festival include Knowledge, belief, art, moral, law, customs & others capability

4. Factors which effect social and cultural environment Attitude of people Attitude of wealth Marriage Religion Education Ethics Social Responsibility

5. Culture that people create Culture determines personality. There are sub culture. People have their own idiosyncrasies , blend of heredity Cultural experience, sub culture experience, family experience & unique personal experience (Tata’s Vs Birla’s) Enhance social system stability Organisational Culture Create distinction Sense of identity Commitment

6. Culture and Globalization When business goes International work motivation, profit motivation, business goal gift giving, custom, greeting, body gesture, colour and numbers. U.S. Japan Company Team in Sport Family in Village Business goal To Win To Survive Employees Players in team Children in Family Human Relation Functional Emotional Competition Cut throat cooperative Work motivation Individual Income Group Income promotion Acc. To Abilities Length of Service Pay Service & Result Award of patience and sacrifice

7. Culture determines good and services Social/Cultural factor Japan India Govt./Admn. Emphasis on govt by virtuous and abrogation of coercion, mutual trust EE minimum control, Highly motivated Prevalence of impersonal bureaucratic social relation, mistrust, assumption of human evil, Highly concentrated admn.. bureaucratic delays Low level of delegation Attitude towards work and goal Highly result oriented General deep seated Discipline Highly disciplined and respect towards superiors Lack of discipline. Poor S-S relationship Group harmony Highly based on informal facilitative pattern of behavior Assumption of in equality, suspicious environment, self centered Education Highly emphasized General

8. People attitude towards business: U.K, Saudi Arab, South Korea Attitude towards work: Moral, Motivation, penalty & reward system Collectivism & Individualism : Ambition or complacent ( to get a govt. Job) Education Family Authority Religion Marriage Cultural resource