3. Renault :
Renault-Nissan alliance signed MOU withTamilnadu Govt. for production
Invests more than 4500 crore rupees.
1st ever car designing studio built in Mumbai by any MNC.
Success of Duster helps them to gain 2% market-share in Indian market.
Next target is to achive 5% share by their new product KWID.
More than 1,00,000 unit sold out by the company.
Premium SUV inspired hatchback car, 1st time in India.
800 cc engine with power of 59bhp, with 72nm torque, 180 mm ground clearance.
3 cyl petrol engine in all variant.
Boot capacity almost 300 ltr, more than i20.
Fuel efficiency almost 25kmpl, most fuel efficient.
Pricing 2.56-3.53 lakh.
ABS in the top varient.
Digital instrumental cluster is very clear and straightforward.
gear shift indicator, on the top-end variant is a 7-inch touchscreen, which sits
proudly in the centre console.
10. Pull strategy:
Mostly targeted segment is the HATCHBACK segment.
Middle-class, Upper middle-class people.
SUV inspired hatchback model to attract more customer.
Effective fuel efficiency (best in class – 25.57 kmpl) to attract cost sensitive
Fully loaded interiors & exteriors (Better than Alto. Eon, WagonR, Datsun
Price is very affordable (Key factor of this car, 2.56lac-3.52lac)
Ranbir Kapoor is BrandAmbassador.
He is heart throab of young generation so can easily inspire young gen.
Success of Duster made this brand popular in India.
More than 130 dealers & showrooms.
Online and offline promotion.
13. SWOT Analysis:
DESIGN (SUV inspired)
More space, Comfort
Fuel efficiency (more than 25kmpl)
More interesting features in this segment.
Airbag, ABS in highest segment (safety)
Profit margin is less & Changing cpreferences
Ineffective future DEMAND forcasting
Duster’s succession make the impact that
Indian cutomer mostly prefer SUV, Compact
SUV, SUV inspired hatchback but it may not
Customer may demand more in same price
Huge market leads to huge demand
Fastest growing co.
Disel & CNG variant
Can expect gain 10% share within next 2 years
It can be the 1st car for employed young
generation (India’s 60% generation isYOUNG)
Large number of competitors
Changing consumer preference
New invention & technologies
Up & down of market demand