Redesign agenda

1. Web Redesign Retreat Aug. 19, 2010

2. Agenda Discussion of redesign project goals – why are we talking about this? Competitive analysis – how have websites changed since 2004? Potential features Preview of Ektron version 8 Logins / personalization JUF News Advertising on juf.org or juf.org/news Private JUF Board microsite DMS integration Next steps

3. Discussion of redesign project goals

4. Strategic objectives of the JUF/JF website Advance JUF brand recognition and enhance the image of JUF in the community. Promote the JUF Campaign and encourage new and/or increased giving. Provide a means of increased interactions between key audiences and JUF, including volunteerism for the Federation and all of its affiliate and beneficiary agencies. Provide easy access to information for Chicago-area Jewish families and individuals who might be in need of service, or are searching for opportunities to participate, including Jewish learning. Provide a centralized place for up-to-date local, national and international Jewish news, action alerts, and Jewish information.

5. Website as Part (not all) of eCommunicationsMix

6. Website as Part (not all) of eCommunicationsMix

7. Our ideas Simplified layout with a clear focus Small number of prominent calls to action Streamlined navigation Some updated content Multimedia and Flash Social media Logins

8. Simplified layout with clear focus

9. Simplified layout with clear focus

10. Simplified layout with clear focus

11. Prominent calls to action

12. Prominent calls to action

13. Prominent calls to action

14. Prominent calls to action

15. Streamlined Navigation

16. Some updated content Annual report Listings of Board and Key Staff Audited Financials Mission/goals, plan for achieving them, progress to date

17. Some updated content

18. Some updated content

19. Multimedia

20. Multimedia

21. Flash

22. Flash

23. Social Media

24. Social Media

25. Logins

26. Logins

27. Other ideas Mobile Improved performance Better treatment of upcoming events More autonomy for microsites Incorporation of JFNA content High Holidays Chanukah Annual Campaign iPhone app? The Web Is Dead. Long Live the Internet

28. Preview of Ektron 8 Calendar Blog, Forums Member profile, Community Groups, Directory MessageBoard Comments Facebook login Workarea is Javascriptinstead of ActiveX PageBuilder. Widgets and Exchange (Ektron code community)

29. JUF News

30. Advertising

31. Private JUF Board microsite Security considerations Password policy Other private microsites Chicago Board of Rabbis Write On Jewish Women’s Foundation

32. DMS Integration User logins DMS ID as custom field Pre-populate registration forms? Personalized content? Post facto matching

33. Next steps Summarize meeting Clarify objectives and project scope More thorough Ektron v8.01 feature/widget review Prepare project plan and timeline Front-end Paper prototype of homepage and navigation Approval by Web Team and Staff Cabinet? Translation to HTML and implementation in Ektron Back-end Install Ektron v8.01, SQL Server 2008, Visual Studio 2010, etc. Failover solution Upgrade current website from Ektron v7.5 to Ektron v8.01 and test DMS integration? Launch Communications plan Internal training