What do gamers want in real life, and how do we harness them for real-world business and innovation?

1. A lternate R eality a game designer ’s perspective on the future of collaboration – and 10 ways to save the real world Jane McGonigal, Ph.D. Institute for the Future

2. A lternate R eality ' Play will be to the 21st century what work was to the last 300 years of industrial society -- our dominant way of knowing , doing and creating value .' --Pat Kane, author of The Play Ethic

3. “ We are witnessing what amounts to no less than a global mass exodus to virtual worlds and other online gaming environments.” – economist Edward Castranova As a perceived source of value, is virtuality beating reality?

9. “ We are witnessing what amounts to no less than a global mass exodus to virtual worlds and other online gaming environments.” – economist Edward Castranova An exodus of time (16+ hours/week) … of attention … of money ($1.5 B) … and of passion . As a perceived source of value, is virtuality beating reality?

11. User Hours per Month

12. US $ Exchanged on Lindex (in Millions)

13. Premium Residents – the serious investment

15. This exodus to virtual worlds and games is an extremely important signal – Not (as some think) that we will or should abandon reality , but rather a signal that we need to make our reality work better . We need an alternate reality … one that works more like a networked game . As a perceived source of value, is virtuality beating reality?

17. Alternate Reality Game designers are a new breed of hackers . …. hacking everyday, real-life spaces, habits, and social institutions to be more like a networked game. Why? Because ARG designers believe games work better than reality .

25. What AMP needs to know about The New Gamer Majority: Foresight  insight: Leading-edge Alternate Realities currently provide the strongest evidence for what gamers really want – and the best blueprint for how to engage them in the real-world.

26. The concept “alternate reality” comes from science fiction . “ a hybrid of Fantasy and Alternate History that alters this world's dynamics .”

27. In an AR, a game becomes an alternative framework for experiencing everyday life . “ An alternate reality is another way of experiencing existence .” - G. S. ELRICK, 1978

28. World Without Oil, 2007 alternate reality game ( www.worldwithoutoil.org )

33. Massively networked media constructs and confirms the alternate reality

36. When the game ends , the alternate reality continues . “ When they returned , they discovered that … their excursion had created a new alternate reality.” - G. A. EFFINGER, 1989

41. Stated values of gamers vs. non-gamers

51. Attent , 2007 beta alternate reality enterprise software

55. Institute of Play , 2009 opening Alternate Reality Public School

56. Collective Intelligence - Pierre Levy, 1994 Cogito, ergo sum  Cogitamus, ergo sumus

68. I Love Bees , 2004 alternate reality game www.ilovebees.com

79. “Why I Love Bees : A Case Study in Collective Intelligence Gaming” (2008, forthcoming)

80. What AMP needs to know about The New Gamer Majority: Foresight  insight: Leading-edge Alternate Realities currently provide the strongest evidence for what gamers really want – and the best blueprint for how to engage them in the real-world.

81. Invitation Graphic Goes Here