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Dongbu of the Future - Cutting Edge Technologies of Dongbu
Dongbu's Seven Business Segments
 Steel   Metal    Chemical
 Agriculture Health    Distribution
 IT Electronics
 Construction Energy Real Estate Development
 Logistics   Passenger Transport      Contents
 Insurance Securities Banking
 Corporate Social Responsibility




                                                 1
Dongbu's Seven Business Segments and Portfolios

                                             Agriculture Health
       Steel Metal Chemical
                                                 Distribution

     Hot Rolled Steel Sheets             Crop Protection Products
     Cold Rolled Steel Sheets            Fine Chemicals
     Galvanized Steel Sheets             Fertilizers
     Tin Plated Steel Sheets             Seeds
     Steel Bars
                                         Animal Healthcare Products
     Steel Sheets for construction use
                                         Biological Resources
     CHQ Wires/CD Bars/STS Bars
                                         Farming and Plantation
     Ferro-Alloys
     Steel Substitutes                   Bio Business
     Solar Cell Materials                Agro Products Processing/Distribution
     Secondary Battery Materials         Foods (Natural/Organic)
     Chemicals                           Health Business

                                          Construction Energy                       Logistics Passenger
            IT Electronics
                                         Real Estate Development                    Transport Contents

     System IC                           Civil Infrastructures                   Integrated Logistics
     Semiconductor Foundry               Plants                                  International Logistics
     Robots                              Buildings                               Parcel Services
     LED Lighting                        Housing                                 Passenger Transport
     LED Module Packaging                Engineering                             Tourism
     IT                                  Electric Power Generation               Rent-a-Car
     Electronic Materials                Natural Resources                       Call Taxis
                                         Development                             Advertising
                                         Real Estate Development/Operation
                                         Resort Development/Operation




       Insurance Securities                   Corporate Social
             Banking                           Responsibility

     Indemnity Insurance                 Scholarships
     Automobile Insurance                Academic Research Sponsorships
     Life Insurance                      Educational Institute Sponsorships
     Stocks and Securities               Social Philanthropy
     Asset Management                    Professional Basketball Team
     Savings Bank
     Credit Finance




2
Dongbu’s Seven Business Segments and
Subsidiary Companies
                                            Agriculture Health
  Steel Metal Chemical
                                                Distribution

Dongbu Steel Co., Ltd.                  Dongbu Farm Hannong Co., Ltd.
Dongbu Metal Co., Ltd.                  Dongbu Farm Hungnong Co., Ltd.
Dongbu Special Steel Co., Ltd.          Dongbu Farm Biotec Co., Ltd.
Dongbu Chemicals Co., Ltd.              Dongbu Farm Ceres Co., Ltd.
                                        Dongbu Farm Co., Ltd.
                                        Dongbu Farm Fresh Produce Co., Ltd.
                                        Dongbu Farm Gaya Co., Ltd.




                                         Construction Energy                       Logistics Passenger
       IT Electronics
                                        Real Estate Development                    Transport Contents

Dongbu HiTek Co., Ltd.                  Dongbu Corporation                    Dongbu Express Co., Ltd.
Dongbu Robotics Co., Ltd.               Dongbu Engineering Co., Ltd.          Dongbu Passenger Services Co., Ltd.
Dongbu Lightec Co., Ltd.                Dongbu Power Corporation              Dongbu Parcel Services Co., Ltd.
Dongbu LED Co., Ltd.                    Dongbu World Co., Ltd.                Dongbu Inc.
Dongbu CNI Co., Ltd.
Dongbu Electronic Materials Co., Ltd.




  Insurance Securities                       Corporate Social
        Banking                               Responsibility

Dongbu Insurance Co., Ltd.              Dongbu Cultural Foundation
Dongbu Life Insurance Co., Ltd.         Dong-gok Social Philanthropic Foundation
Dongbu Securities Co., Ltd.             Dongbu Promy Professional Basketball Team
Dongbu Asset Management Co., Ltd.
Dongbu Savings Bank Co., Ltd.
Dongbu Capital Co., Ltd.




                                                                                                                    3
Mr. Junki Kim, Chairman
    The energetic visionary entrepreneur, Mr. Junki Kim founded the forerunner of the Dongbu Group
    as a 24 year old college sophomore.
    His founding aspiration was to help enhance the economic future for the Korean people and
    the country. The management philosophy has been based on: experienced talented people,
    entrepreneurship, innovation, and customer satisfaction that exceeds expectations.

    The founder’s unwavering belief: “The future belongs to the one who prepares oneself with
    dreams and ideals” has fuelled his self-drive for continuous unrivalled challenges to meet
    new goals. The monumental growth of Dongbu as a leading business conglomerate in Korea
    during the last four short decades is truly a living testament to his life’s belief.

    His ongoing challenges and tireless efforts to make Dongbu an “Excellent Global Company”,
    by putting the emphasis on People, Entrepreneurship and Innovation, is going forward now and
    will continue into the future.




                             Mr. Junki Kim
                             Chairman, CEO and Founder of The Dongbu Group




4
Our Vision
To be an “Excellent Global Company” overwhelmingly acclaimed
by the people we serve throughout the world as a global leader in all classes of
our businesses.




Our Mission
To provide superior quality products and outstanding services at
competitive prices for people around the world through commitment to
excellence.




Our three Initiatives
  Globalization
  Specialization
  Higher Value Added Products




                                                                                   5
Dongbu’s Monumental Growth
    The Dongbu Group began in 1969 as a small company, Miryung Construction
    Company, Ltd. , founded by the visionary entrepreneur, Mr. Junki Kim, on a
    start-up budget of only $25,000 with two employees. The company, during the
    ensuing decade, has quickly grown into a leading construction firm in Korea,
    boosted in part, by its enormously successful construction ventures in the
    Middle East. By the late 1970s, Miryung Construction was well-capitalized with
    funds and amassed pivotal resources, which enabled the company to lay down
    a framework for what is the Dongbu Group today.


    Since the 1980s, Dongbu has pursued a steady course of diversification and
    expansion. Initially, the focus was primarily on Korea’s much needed core
    industries: steel, fertilizer, construction, logistics, and finance. In time, Dongbu
    aggressively expanded into high-tech industries and the global financial
    services industry to reach out to the demands of the challenging global market
    opportunities. Dongbu, thereby, positioned itself well for sustained growth in
    these ever rapidly evolving and highly competitive businesses of the future. In an
    attempt to preserve the global community for future generations, Dongbu
    launched “green” strategies to become an environment friendly “green”
    company, and implemented cutting edge “green” technologies throughout the
    facilities wherever necessary.


    Presently, Dongbu is a Korean global conglomerate corporation which
    operates through seven business segments with 59 subsidiaries and 40,000
    employees. Although Dongbu started nearly a half-century later than the other
    leading contemporary competitors in Korea, the corporation ranked as one of
    the top ten Korean conglomerates in 2000 based on a report by The Fair
    Trade Commission of the Korean Government. Similarly, all the Dongbu
    companies are commanding a top-tier presence in their respective fields of
    industries in Korea. Dongbu is currently embarking on company-wide ambitious
    strategic plans with a full thrust to be a global leader in all classes of its
    businesses in the 2010s.




6
Assets and Revenues of Dongbu, 1969-2013



                                                                                                            60,000




                                                                                           36,853.9



                                                                                                           30,000




                                                                                                20,023.5
      Assets
      Revenues
                                                                                15,045
(Unit: US$ 1 million)


                                                                 8,871.6            10,049

                                                       4,533          7,051.3
                                  799.9      2,094.3
                   18.7   162.2
   0.1                                                 4,040.6
                          201.9              2,044.8
   0.09            13.5           875.3
  1969            1975    1980    1985                 1995            2000         2005         2010       2013
                                              1990
                                                                                                                   *
                                                                                                           (Estimate)



                                         * Total Assets US$60 billion / Total Revenues US$30 billion
                                          59 Subsidiaries / 60 Business Divisions / 40,000 Employees




                                                                                                                        7
Steel Metal Chemical




       Dongbu Steel Co., Ltd.
       Dongbu Metal Co., Ltd.
       Dongbu Special Steel Co., Ltd.
       Dongbu Chemicals Co., Ltd.




8
Dongbu Steel                   Products
                               HR steel sheets, CR steel sheets, galvanized steel sheets,
Co., Ltd.                      colored steel sheets, tin plated steel sheets,
Korea’s Leading Eco-Friendly   steel pipes, steel bars, steel sections
Integrated Steel Mill          The largest single Electric Arc Furnace(EAF) mill
                               in the world and the only EAF mill in Korea
                               Green Technology: less carbon dioxide, less energy and
                               recycling scrap metals
                               Capacity: 6 million tons
                               (planned future capacity: over 10 million tons)

Dongbu Metal                   Products
                               ULPC(Ultra Low Phosphorus Carbon) FeMn Alloy,
Co., Ltd.                      low medium high carbon FeMn Alloy, SiMn Alloy
A Global Leader of             One of the two companies in the world which developed
Ferro-Alloys Industry          ULPC FeMn and one of the three which developed
                               Refined FeMn
                               World’s single largest Ferro-Alloy factory
                               (capacity: 500,000 tons)
                                Future Products
                               - metal silicon(capacity: 100,000 tons)

Dongbu Special Steel           Products
                               CHQ wires, CD bars, stainless steel bars, bar to bars,
Co., Ltd.                      peeled bars, Q/T bars
Korea’s Number One             Supplier of core materials for key automobile parts,
Manufacturer of Steel Wire     construction industries, consumer electronics,
                               machinery makers, shipbuilding industries
                               The largest production line for CD bar in Korea
                               Capacity: 400,000 tons

Dongbu Chemicals               Chemical Products
                               nitric acid, sulfuric acid, mixed acid,
Co., Ltd.                      ANS(Ammonium Nitrate Solution)
A Leading Chemical Company      Energy Materials
                               - secondary battery materials, carbon materials
                               Applications
                               metal surface processing, acryl fiber, fertilizer,
                               dye-washing, waste water processing,
                               polyurethane materials, secondary battery




                                                                                        9
Agriculture Health Distribution




             Dongbu Farm Hannong Co., Ltd.
             Dongbu Farm Hungnong Co., Ltd.
             Dongbu Farm Biotec Co., Ltd.
             Dongbu Farm Ceres Co., Ltd.
             Dongbu Farm Co., Ltd.
             Dongbu Farm Fresh Produce Co., Ltd.
             Dongbu Farm Gaya Co., Ltd.
10
Green Agro-materials Producer
Dongbu Farm Hannong                      crop protection products, fertilizers, seeds,
Co., Ltd.                                animal healthcare products
Korea’s Largest Innovative               Green Bio-industry Businesses
                                         functional bio ingredients, bio-energy, bio-chemicals,
Agro-Materials Company
                                         fermented products
                                         Green Agro-industry Businesses
                                         state of the art industrial farming, plant factory,
                                         overseas plantation, afforestation
                                          Seeds
Dongbu Farm Hungnong                     - Korea’s number one seed brand ‘Hungnong’
Co., Ltd.                                - 300 varieties for 14 crops
The Leading Company in                   - the most selling varieties in domestic market
                                         - export to Japan, China, Southeast Asia and Europe
Korea’s Seed Industry                    - the largest seed processing center in Asia
                                          Bed Soils
                                          Korea’s number one horticultural bed-soils maker
                                          Animal Healthcare Products
Dongbu Farm Biotec                       - animal medicines including antibiotics,vitamins,
Co., Ltd.                                  vaccines, disinfectants and insecticides
                                         - Korea’s number one animal insecticides maker
Experts in Animal Healthcare
                                          Household Insecticides
Products and Household Insecticides      - insecticides used for eliminating pests

Dongbu Farm Ceres                         Natural Enemy Insects
                                         - 30 species including Phytoseiulus persimilis
Co., Ltd.                                - consulting biological control using natural enemy insects
Global Top Three in the Natural           Pollinator insects(bumblebees)
Enemy Insects Industry                    Educational and pet insects, feed insects, etc.
                                         Wholesale distribution of agro-products
Dongbu Farm Co., Ltd.                    (fruits and vegetables, own-brand products)
Korea’s Best Agro-products               Management of green-house, nursery and distribution center
Distribution Company                     Export of agro-products
                                         Agro-products distribution chain: collection, auction, distribution
Dongbu Farm Fresh                        Specializing in eco-friendly agro-products
Produce Co., Ltd.                        Cold chain system(low temperature storage, etc)
Large Agro-products Wholesales Company   Export of agro-products

Dongbu Farm Gaya                          Premium fruit and vegetable juice
                                         - carrot, tomato, aloe, peach, cactus, etc
Co., Ltd.                                 ‘Gaya g water’(natural mineral water)
Experts in Premium Beverages             - certified by FDA and WHO
                                          Health functional foods, organic foods, diet and
                                          beauty foods, natural cosmetics



                                                                                                       11
IT Electronics




     Dongbu HiTek Co., Ltd.
     Dongbu Robotics Co., Ltd.
     Dongbu Lightec Co., Ltd.
     Dongbu LED Co., Ltd.
     Dongbu CNI Co., Ltd.
     Dongbu Electronic Materials Co., Ltd.


12
Dongbu HiTek Co., Ltd.               Products
                                     LED/LCD/AMOLED drive IC, CMOS image sensor,
Home to the World’s No.1 Specialty   touch screen controller, power IC, converter IC,
Foundry and Korea’s No.1 System IC   solar cell inverter IC, motor drive IC
Foundry
                                     World’s Number One Specialty Foundry
                                     Developed 0.18 BCDMOS process technology,
                                     the first in the foundry industry


Dongbu Robotics Co., Ltd.             Products
                                     - industrial robots: display, semiconductor,
Korea’s Top Manufacturer               electronics, automobile manufacturing robots
and Designer of Robots               - intelligent service robots: intelligent pet,
                                       public service(information/guidance) robots


Dongbu Lightec Co., Ltd.              Products
                                     - general lamps
Korea’s Top Manufacturer of          - interior/advertising
LED Lighting                         - special lighting: explosion-proof lamp, street lamp,
                                       security lamp, floodlight lamp, plant cultivation lamp


Dongbu LED Co., Ltd.                  Products
                                     - LED packaging for mobile phone, TV, monitor, and laptop
Korea’s Leading Manufacturer of      - power LED for lights
LED Products                         - BLU(Back Light Unit) module
                                     Be in possession of key technology of packaging and modulating


Dongbu CNI Co., Ltd.                 Major Businesses
                                     IT outsourcing, value distribution(IBM H/W, S/W, HP-3PAR),
A Company of Total IT Services       solution business, system integration(SI), IT convergence
                                     business(ubiquitous technology-based service)


Dongbu Electronic                     Products
                                     - magnetic powder cores
Materials Co., Ltd.                  - inverters: solar/wind power generators
A Global Leader of                   - polymer: eco-friendly high performance adhesives
Magnetic Powder Technology           - metal powder and polymer technology convergence products




                                                                                                  13
Construction Energy
     Real Estate Development




          Dongbu Corporation
          Dongbu Engineering Co., Ltd.
          Dongbu Power Corporation
          Dongbu World Co., Ltd.




14
Dongbu Corporation                   Major Businesses
                                     civil infrastructures, plants, buildings, housing
A Global Company with                real estate development, engineering
A Half-Century of Construction
Experience                           Specializing in overseas projects in
                                     power plants, environmental plants,
                                     steel and other industrial plants
                                     Future-oriented eco-friendly housing,
                                     U(Ubiquitous)-home




Dongbu Engineering                   Major Businesses
                                     highways, civil structures,
Co., Ltd.                            geotechnical engineering, railways,
Korea’s Top Global Engineering and   water resources and environment,
Consulting Company                   urban planning, environmental resources,
                                     water and waste water,
                                     transportation, landscape architecture,
                                     construction management




Dongbu Power                          Major Businesses
                                     - thermal power development and operation
Corporation                          - renewable energy development and operation
An Eco-friendly Electric Power        Dongbu Green Power Plant
Generation Company                   - Korea’s first private coal-fired power plant
                                     - eco-friendly green power plant
                                     - capacity: 1,000 mega watts (500MW x 2)




Dongbu World                         Rainbow Hills Country Club
                                     World best private golf club designed by
Co., Ltd.                            Robert Trent Jones, Jr. with club house
Operator of                          designed by M.A.I Group
World Best Private Golf Club




                                                                                         15
Logistics Passenger Transport Contents




                Dongbu Express Co., Ltd.
                Dongbu Passenger Services Co., Ltd.
                Dongbu Parcel Services Co., Ltd.
                Dongbu Inc.




16
Dongbu Express                         Stevedoring
                                       providing world best stevedoring service at major
Co., Ltd.                              harbors in Korea
Korea’s Leading Total Logistics        Cargo Transportation
Company                                the best inland transportation services through
                                       nationwide networks for all major locations
                                       Storage
                                       container yard service, container freight station service,
                                       general storage, refrigeration and freezer storage
                                       International Logistics
                                       global network of 80 points across 36 countries
                                       Third Party Logistics



Dongbu Passenger                       Express Bus Services
                                       nationwide routes and terminals
Services Co., Ltd.                     Brand Call Taxi
A Provider of Safe, Reliable and       largest in Korea with a fleet of 15,000 taxis
Comfortable Passenger Transportation   Rent-a-Car
                                       Prestige Tourism
                                       Cruise Services



Dongbu Parcel                          Parcel Delivery Service
                                       a leading provider of worldwide parcel delivery services
Services Co., Ltd.                     Express Service
Fast and Secure                        express delivery of documents
Global Parcel Services Company         Warehousing & Distribution



Dongbu Inc.                            Brand, advertising and design consulting services
                                       Culture and entertainment business
An Experienced Brand Consulting,
Advertising and Design Company




                                                                                                    17
Insurance Securities Banking




            Dongbu Insurance Co., Ltd.
            Dongbu Life Insurance Co., Ltd.
            Dongbu Securities Co., Ltd.
            Dongbu Asset Management Co., Ltd.
            Dongbu Savings Bank Co., Ltd.
            Dongbu Capital Co., Ltd.


18
Dongbu Insurance                   •The first automobile insurance company in Korea
Co., Ltd.                          •Total assets: US$22 billion, Total sales: US$10 billion
                                   •Rated No.1 by Dow Jones Sustainability Index
Korea’s Leading Total Indemnity
                                     in the industry in Korea
Insurance Company
                                   •Included in Forbes list of “Asia 50 Fabulous Companies”
                                   •Selected by Bain & Company as “10 Best Companies in Korea”
                                   •Rated ‘A(Excellent)’ for five consecutive years by A.M.Best
                                   •Global networks: London, New York, California, Hawaii,
                                     Guam, Qingdao, Beijing, Hochimin, Jakarta


Dongbu Life Insurance              •Industry’s highest investment yield
                                     for six consecutive years
Co., Ltd.                          •Making profits for 13 consecutive years
Korea’s Leading Life Insurance
                                   •Rated “A+, Positive” in Insurer Financial Strength
Company                              Rating(IFSR) by NICE of Korea


Dongbu Securities                  •Brokerage operations, asset management, investment
                                     banking, and sales of all types of financial product
Co., Ltd.                          •Assets: US$7 billion,
A Leader of Total Finance and        Customer deposit assets: US$18 billion
Investment Banking                 •The best power in project financing, fixed income
                                     brokerage and research

Dongbu Asset                       •Assets under management: US$10 billion
Management Co., Ltd.               •The highest performance in every sectors including
                                     equity, fixed income and AI
A Leading Asset Management Firm

Dongbu Savings Bank                •The only savings bank continuously prospering
                                     since establishment in 1972
Co., Ltd.                          •Retail banking with global competence
Korea’s Leading Total Financial      - WSBI membership
Services Savings Bank                - strategic partnerships with German, Swedish,
                                       Thai and Indonesian savings banks

Dongbu Capital Co., Ltd.           •Installment finance and leasing
A Leading Credit Finance Company   •The best stability and profit margin




                                                                                                  19
Corporate Social Responsibility




          Dongbu Cultural Foundation
          Dong-gok Social Philanthropic Foundation
          Dongbu Promy Professional Basketball Team




20
DongbuCultural                     Founded in 1988 with chairman Junki Kim’s
                                   gifts of private property
Foundation
                                   Offers scholarships and fellowships to qualified
Korea’s Leading Supporter of       Korean students studying in Korea and abroad
Scholarships, Fellowships and
Institutional Research Grants      Supports institutional research grants
                                   Assists to develop and improve educational
                                   environment and infrastructures of remote
                                   rural areas
                                   Recent expansion of resources to underprivileged
                                   communities in Asia and Africa
                                   Endowment: US$500 million



Dong-gok Social                    Founded in 1989 with chairman Junki Kim’s donation
                                   of all private stocks of 16 companies located
Philanthropic Foundation           in Gangwon Province
The Largest Social Philanthropic   In honor of his late father Mr. Jinman Kim
Foundation in Gangwon Province     (Dong-gok, the pen name) to enrich welfare of
                                   underprivileged senior citizens and
                                   children in the province
                                   Supports and provides community facilities
                                   (eg. senior citizens’ center) and homes
                                   The Dong-Gok Prize :
                                   Awarded to prominent people of talents from the province
                                   Endowment: US$100 million



Dongbu Promy                        Three times championship winner in the
                                   “Korean Professional Basketball League”
Dongbu’s Professional
Basketball Team




                                                                                          21

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Dongbu of the Future - Cutting Edge Technologies of Dongbu

  • 1. Dongbu of the Future - Cutting Edge Technologies of Dongbu
  • 2. Dongbu's Seven Business Segments Steel Metal Chemical Agriculture Health Distribution IT Electronics Construction Energy Real Estate Development Logistics Passenger Transport Contents Insurance Securities Banking Corporate Social Responsibility 1
  • 3. Dongbu's Seven Business Segments and Portfolios Agriculture Health Steel Metal Chemical Distribution Hot Rolled Steel Sheets Crop Protection Products Cold Rolled Steel Sheets Fine Chemicals Galvanized Steel Sheets Fertilizers Tin Plated Steel Sheets Seeds Steel Bars Animal Healthcare Products Steel Sheets for construction use Biological Resources CHQ Wires/CD Bars/STS Bars Farming and Plantation Ferro-Alloys Steel Substitutes Bio Business Solar Cell Materials Agro Products Processing/Distribution Secondary Battery Materials Foods (Natural/Organic) Chemicals Health Business Construction Energy Logistics Passenger IT Electronics Real Estate Development Transport Contents System IC Civil Infrastructures Integrated Logistics Semiconductor Foundry Plants International Logistics Robots Buildings Parcel Services LED Lighting Housing Passenger Transport LED Module Packaging Engineering Tourism IT Electric Power Generation Rent-a-Car Electronic Materials Natural Resources Call Taxis Development Advertising Real Estate Development/Operation Resort Development/Operation Insurance Securities Corporate Social Banking Responsibility Indemnity Insurance Scholarships Automobile Insurance Academic Research Sponsorships Life Insurance Educational Institute Sponsorships Stocks and Securities Social Philanthropy Asset Management Professional Basketball Team Savings Bank Credit Finance 2
  • 4. Dongbu’s Seven Business Segments and Subsidiary Companies Agriculture Health Steel Metal Chemical Distribution Dongbu Steel Co., Ltd. Dongbu Farm Hannong Co., Ltd. Dongbu Metal Co., Ltd. Dongbu Farm Hungnong Co., Ltd. Dongbu Special Steel Co., Ltd. Dongbu Farm Biotec Co., Ltd. Dongbu Chemicals Co., Ltd. Dongbu Farm Ceres Co., Ltd. Dongbu Farm Co., Ltd. Dongbu Farm Fresh Produce Co., Ltd. Dongbu Farm Gaya Co., Ltd. Construction Energy Logistics Passenger IT Electronics Real Estate Development Transport Contents Dongbu HiTek Co., Ltd. Dongbu Corporation Dongbu Express Co., Ltd. Dongbu Robotics Co., Ltd. Dongbu Engineering Co., Ltd. Dongbu Passenger Services Co., Ltd. Dongbu Lightec Co., Ltd. Dongbu Power Corporation Dongbu Parcel Services Co., Ltd. Dongbu LED Co., Ltd. Dongbu World Co., Ltd. Dongbu Inc. Dongbu CNI Co., Ltd. Dongbu Electronic Materials Co., Ltd. Insurance Securities Corporate Social Banking Responsibility Dongbu Insurance Co., Ltd. Dongbu Cultural Foundation Dongbu Life Insurance Co., Ltd. Dong-gok Social Philanthropic Foundation Dongbu Securities Co., Ltd. Dongbu Promy Professional Basketball Team Dongbu Asset Management Co., Ltd. Dongbu Savings Bank Co., Ltd. Dongbu Capital Co., Ltd. 3
  • 5. Mr. Junki Kim, Chairman The energetic visionary entrepreneur, Mr. Junki Kim founded the forerunner of the Dongbu Group as a 24 year old college sophomore. His founding aspiration was to help enhance the economic future for the Korean people and the country. The management philosophy has been based on: experienced talented people, entrepreneurship, innovation, and customer satisfaction that exceeds expectations. The founder’s unwavering belief: “The future belongs to the one who prepares oneself with dreams and ideals” has fuelled his self-drive for continuous unrivalled challenges to meet new goals. The monumental growth of Dongbu as a leading business conglomerate in Korea during the last four short decades is truly a living testament to his life’s belief. His ongoing challenges and tireless efforts to make Dongbu an “Excellent Global Company”, by putting the emphasis on People, Entrepreneurship and Innovation, is going forward now and will continue into the future. Mr. Junki Kim Chairman, CEO and Founder of The Dongbu Group 4
  • 6. Our Vision To be an “Excellent Global Company” overwhelmingly acclaimed by the people we serve throughout the world as a global leader in all classes of our businesses. Our Mission To provide superior quality products and outstanding services at competitive prices for people around the world through commitment to excellence. Our three Initiatives Globalization Specialization Higher Value Added Products 5
  • 7. Dongbu’s Monumental Growth The Dongbu Group began in 1969 as a small company, Miryung Construction Company, Ltd. , founded by the visionary entrepreneur, Mr. Junki Kim, on a start-up budget of only $25,000 with two employees. The company, during the ensuing decade, has quickly grown into a leading construction firm in Korea, boosted in part, by its enormously successful construction ventures in the Middle East. By the late 1970s, Miryung Construction was well-capitalized with funds and amassed pivotal resources, which enabled the company to lay down a framework for what is the Dongbu Group today. Since the 1980s, Dongbu has pursued a steady course of diversification and expansion. Initially, the focus was primarily on Korea’s much needed core industries: steel, fertilizer, construction, logistics, and finance. In time, Dongbu aggressively expanded into high-tech industries and the global financial services industry to reach out to the demands of the challenging global market opportunities. Dongbu, thereby, positioned itself well for sustained growth in these ever rapidly evolving and highly competitive businesses of the future. In an attempt to preserve the global community for future generations, Dongbu launched “green” strategies to become an environment friendly “green” company, and implemented cutting edge “green” technologies throughout the facilities wherever necessary. Presently, Dongbu is a Korean global conglomerate corporation which operates through seven business segments with 59 subsidiaries and 40,000 employees. Although Dongbu started nearly a half-century later than the other leading contemporary competitors in Korea, the corporation ranked as one of the top ten Korean conglomerates in 2000 based on a report by The Fair Trade Commission of the Korean Government. Similarly, all the Dongbu companies are commanding a top-tier presence in their respective fields of industries in Korea. Dongbu is currently embarking on company-wide ambitious strategic plans with a full thrust to be a global leader in all classes of its businesses in the 2010s. 6
  • 8. Assets and Revenues of Dongbu, 1969-2013 60,000 36,853.9 30,000 20,023.5 Assets Revenues 15,045 (Unit: US$ 1 million) 8,871.6 10,049 4,533 7,051.3 799.9 2,094.3 18.7 162.2 0.1 4,040.6 201.9 2,044.8 0.09 13.5 875.3 1969 1975 1980 1985 1995 2000 2005 2010 2013 1990 * (Estimate) * Total Assets US$60 billion / Total Revenues US$30 billion 59 Subsidiaries / 60 Business Divisions / 40,000 Employees 7
  • 9. Steel Metal Chemical Dongbu Steel Co., Ltd. Dongbu Metal Co., Ltd. Dongbu Special Steel Co., Ltd. Dongbu Chemicals Co., Ltd. 8
  • 10. Dongbu Steel Products HR steel sheets, CR steel sheets, galvanized steel sheets, Co., Ltd. colored steel sheets, tin plated steel sheets, Korea’s Leading Eco-Friendly steel pipes, steel bars, steel sections Integrated Steel Mill The largest single Electric Arc Furnace(EAF) mill in the world and the only EAF mill in Korea Green Technology: less carbon dioxide, less energy and recycling scrap metals Capacity: 6 million tons (planned future capacity: over 10 million tons) Dongbu Metal Products ULPC(Ultra Low Phosphorus Carbon) FeMn Alloy, Co., Ltd. low medium high carbon FeMn Alloy, SiMn Alloy A Global Leader of One of the two companies in the world which developed Ferro-Alloys Industry ULPC FeMn and one of the three which developed Refined FeMn World’s single largest Ferro-Alloy factory (capacity: 500,000 tons) Future Products - metal silicon(capacity: 100,000 tons) Dongbu Special Steel Products CHQ wires, CD bars, stainless steel bars, bar to bars, Co., Ltd. peeled bars, Q/T bars Korea’s Number One Supplier of core materials for key automobile parts, Manufacturer of Steel Wire construction industries, consumer electronics, machinery makers, shipbuilding industries The largest production line for CD bar in Korea Capacity: 400,000 tons Dongbu Chemicals Chemical Products nitric acid, sulfuric acid, mixed acid, Co., Ltd. ANS(Ammonium Nitrate Solution) A Leading Chemical Company Energy Materials - secondary battery materials, carbon materials Applications metal surface processing, acryl fiber, fertilizer, dye-washing, waste water processing, polyurethane materials, secondary battery 9
  • 11. Agriculture Health Distribution Dongbu Farm Hannong Co., Ltd. Dongbu Farm Hungnong Co., Ltd. Dongbu Farm Biotec Co., Ltd. Dongbu Farm Ceres Co., Ltd. Dongbu Farm Co., Ltd. Dongbu Farm Fresh Produce Co., Ltd. Dongbu Farm Gaya Co., Ltd. 10
  • 12. Green Agro-materials Producer Dongbu Farm Hannong crop protection products, fertilizers, seeds, Co., Ltd. animal healthcare products Korea’s Largest Innovative Green Bio-industry Businesses functional bio ingredients, bio-energy, bio-chemicals, Agro-Materials Company fermented products Green Agro-industry Businesses state of the art industrial farming, plant factory, overseas plantation, afforestation Seeds Dongbu Farm Hungnong - Korea’s number one seed brand ‘Hungnong’ Co., Ltd. - 300 varieties for 14 crops The Leading Company in - the most selling varieties in domestic market - export to Japan, China, Southeast Asia and Europe Korea’s Seed Industry - the largest seed processing center in Asia Bed Soils Korea’s number one horticultural bed-soils maker Animal Healthcare Products Dongbu Farm Biotec - animal medicines including antibiotics,vitamins, Co., Ltd. vaccines, disinfectants and insecticides - Korea’s number one animal insecticides maker Experts in Animal Healthcare Household Insecticides Products and Household Insecticides - insecticides used for eliminating pests Dongbu Farm Ceres Natural Enemy Insects - 30 species including Phytoseiulus persimilis Co., Ltd. - consulting biological control using natural enemy insects Global Top Three in the Natural Pollinator insects(bumblebees) Enemy Insects Industry Educational and pet insects, feed insects, etc. Wholesale distribution of agro-products Dongbu Farm Co., Ltd. (fruits and vegetables, own-brand products) Korea’s Best Agro-products Management of green-house, nursery and distribution center Distribution Company Export of agro-products Agro-products distribution chain: collection, auction, distribution Dongbu Farm Fresh Specializing in eco-friendly agro-products Produce Co., Ltd. Cold chain system(low temperature storage, etc) Large Agro-products Wholesales Company Export of agro-products Dongbu Farm Gaya Premium fruit and vegetable juice - carrot, tomato, aloe, peach, cactus, etc Co., Ltd. ‘Gaya g water’(natural mineral water) Experts in Premium Beverages - certified by FDA and WHO Health functional foods, organic foods, diet and beauty foods, natural cosmetics 11
  • 13. IT Electronics Dongbu HiTek Co., Ltd. Dongbu Robotics Co., Ltd. Dongbu Lightec Co., Ltd. Dongbu LED Co., Ltd. Dongbu CNI Co., Ltd. Dongbu Electronic Materials Co., Ltd. 12
  • 14. Dongbu HiTek Co., Ltd. Products LED/LCD/AMOLED drive IC, CMOS image sensor, Home to the World’s No.1 Specialty touch screen controller, power IC, converter IC, Foundry and Korea’s No.1 System IC solar cell inverter IC, motor drive IC Foundry World’s Number One Specialty Foundry Developed 0.18 BCDMOS process technology, the first in the foundry industry Dongbu Robotics Co., Ltd. Products - industrial robots: display, semiconductor, Korea’s Top Manufacturer electronics, automobile manufacturing robots and Designer of Robots - intelligent service robots: intelligent pet, public service(information/guidance) robots Dongbu Lightec Co., Ltd. Products - general lamps Korea’s Top Manufacturer of - interior/advertising LED Lighting - special lighting: explosion-proof lamp, street lamp, security lamp, floodlight lamp, plant cultivation lamp Dongbu LED Co., Ltd. Products - LED packaging for mobile phone, TV, monitor, and laptop Korea’s Leading Manufacturer of - power LED for lights LED Products - BLU(Back Light Unit) module Be in possession of key technology of packaging and modulating Dongbu CNI Co., Ltd. Major Businesses IT outsourcing, value distribution(IBM H/W, S/W, HP-3PAR), A Company of Total IT Services solution business, system integration(SI), IT convergence business(ubiquitous technology-based service) Dongbu Electronic Products - magnetic powder cores Materials Co., Ltd. - inverters: solar/wind power generators A Global Leader of - polymer: eco-friendly high performance adhesives Magnetic Powder Technology - metal powder and polymer technology convergence products 13
  • 15. Construction Energy Real Estate Development Dongbu Corporation Dongbu Engineering Co., Ltd. Dongbu Power Corporation Dongbu World Co., Ltd. 14
  • 16. Dongbu Corporation Major Businesses civil infrastructures, plants, buildings, housing A Global Company with real estate development, engineering A Half-Century of Construction Experience Specializing in overseas projects in power plants, environmental plants, steel and other industrial plants Future-oriented eco-friendly housing, U(Ubiquitous)-home Dongbu Engineering Major Businesses highways, civil structures, Co., Ltd. geotechnical engineering, railways, Korea’s Top Global Engineering and water resources and environment, Consulting Company urban planning, environmental resources, water and waste water, transportation, landscape architecture, construction management Dongbu Power Major Businesses - thermal power development and operation Corporation - renewable energy development and operation An Eco-friendly Electric Power Dongbu Green Power Plant Generation Company - Korea’s first private coal-fired power plant - eco-friendly green power plant - capacity: 1,000 mega watts (500MW x 2) Dongbu World Rainbow Hills Country Club World best private golf club designed by Co., Ltd. Robert Trent Jones, Jr. with club house Operator of designed by M.A.I Group World Best Private Golf Club 15
  • 17. Logistics Passenger Transport Contents Dongbu Express Co., Ltd. Dongbu Passenger Services Co., Ltd. Dongbu Parcel Services Co., Ltd. Dongbu Inc. 16
  • 18. Dongbu Express Stevedoring providing world best stevedoring service at major Co., Ltd. harbors in Korea Korea’s Leading Total Logistics Cargo Transportation Company the best inland transportation services through nationwide networks for all major locations Storage container yard service, container freight station service, general storage, refrigeration and freezer storage International Logistics global network of 80 points across 36 countries Third Party Logistics Dongbu Passenger Express Bus Services nationwide routes and terminals Services Co., Ltd. Brand Call Taxi A Provider of Safe, Reliable and largest in Korea with a fleet of 15,000 taxis Comfortable Passenger Transportation Rent-a-Car Prestige Tourism Cruise Services Dongbu Parcel Parcel Delivery Service a leading provider of worldwide parcel delivery services Services Co., Ltd. Express Service Fast and Secure express delivery of documents Global Parcel Services Company Warehousing & Distribution Dongbu Inc. Brand, advertising and design consulting services Culture and entertainment business An Experienced Brand Consulting, Advertising and Design Company 17
  • 19. Insurance Securities Banking Dongbu Insurance Co., Ltd. Dongbu Life Insurance Co., Ltd. Dongbu Securities Co., Ltd. Dongbu Asset Management Co., Ltd. Dongbu Savings Bank Co., Ltd. Dongbu Capital Co., Ltd. 18
  • 20. Dongbu Insurance •The first automobile insurance company in Korea Co., Ltd. •Total assets: US$22 billion, Total sales: US$10 billion •Rated No.1 by Dow Jones Sustainability Index Korea’s Leading Total Indemnity in the industry in Korea Insurance Company •Included in Forbes list of “Asia 50 Fabulous Companies” •Selected by Bain & Company as “10 Best Companies in Korea” •Rated ‘A(Excellent)’ for five consecutive years by A.M.Best •Global networks: London, New York, California, Hawaii, Guam, Qingdao, Beijing, Hochimin, Jakarta Dongbu Life Insurance •Industry’s highest investment yield for six consecutive years Co., Ltd. •Making profits for 13 consecutive years Korea’s Leading Life Insurance •Rated “A+, Positive” in Insurer Financial Strength Company Rating(IFSR) by NICE of Korea Dongbu Securities •Brokerage operations, asset management, investment banking, and sales of all types of financial product Co., Ltd. •Assets: US$7 billion, A Leader of Total Finance and Customer deposit assets: US$18 billion Investment Banking •The best power in project financing, fixed income brokerage and research Dongbu Asset •Assets under management: US$10 billion Management Co., Ltd. •The highest performance in every sectors including equity, fixed income and AI A Leading Asset Management Firm Dongbu Savings Bank •The only savings bank continuously prospering since establishment in 1972 Co., Ltd. •Retail banking with global competence Korea’s Leading Total Financial - WSBI membership Services Savings Bank - strategic partnerships with German, Swedish, Thai and Indonesian savings banks Dongbu Capital Co., Ltd. •Installment finance and leasing A Leading Credit Finance Company •The best stability and profit margin 19
  • 21. Corporate Social Responsibility Dongbu Cultural Foundation Dong-gok Social Philanthropic Foundation Dongbu Promy Professional Basketball Team 20
  • 22. DongbuCultural Founded in 1988 with chairman Junki Kim’s gifts of private property Foundation Offers scholarships and fellowships to qualified Korea’s Leading Supporter of Korean students studying in Korea and abroad Scholarships, Fellowships and Institutional Research Grants Supports institutional research grants Assists to develop and improve educational environment and infrastructures of remote rural areas Recent expansion of resources to underprivileged communities in Asia and Africa Endowment: US$500 million Dong-gok Social Founded in 1989 with chairman Junki Kim’s donation of all private stocks of 16 companies located Philanthropic Foundation in Gangwon Province The Largest Social Philanthropic In honor of his late father Mr. Jinman Kim Foundation in Gangwon Province (Dong-gok, the pen name) to enrich welfare of underprivileged senior citizens and children in the province Supports and provides community facilities (eg. senior citizens’ center) and homes The Dong-Gok Prize : Awarded to prominent people of talents from the province Endowment: US$100 million Dongbu Promy Three times championship winner in the “Korean Professional Basketball League” Dongbu’s Professional Basketball Team 21