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Communication in business

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Communication in business

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Communication in business

  1. 1. UN I T 2 COMMUNICATION IN BUSINESS
  2. 2. LEARNING INTENTIONS (WHAT YOU NEED TO KNOW AND BE ABLE TO DO) • Outline the benefits of effective communication • Explain the relationship between effective communication and achieving business objectives
  3. 3. KEY TERMS • Communication • Objectives • Strategies • stakeholders
  4. 4. • For each ad – observe the following. • What is the product? • What is the key message? • What made this ad so effective? TOP 10 GREATEST AUSTRALIAN TELEVISION COMMERCIALS EVER
  5. 5. • http://anthillonline.com/the-top-10-greatest- australian-television-commercials-ever/? TOP 10 GREATEST AUSTRALIAN TELEVISION COMMERCIALS EVER
  6. 6. • Managing the Marketing Function • Managing Public Relations THIS TERM
  7. 7. KEY KNOWLEDGE
  8. 8. COMMUNICATION AND ITS RELATIONSHIP TO BUSINESS OBJECTIVES AND STRATEGY • KEY CONCEPT • Effective communication is crucial to achieving business objectives.
  9. 9. DEFINATION OF COMMUNICATION • Communication is a basic process involving the exchange of information. A sender will pass a message to another individual (a receiver), who is expected to understand it. • Effective communication occurs when the message received and understood is the same as the sender intended the message to be. • The best way to make sure that there has been no breakdown in communication is to seek feedback; that is, the sender should check with the receiver that the message has been relayed accurately.
  10. 10. THE BASIC COMMUNICATION PROCESS
  11. 11. WHY COMMUNICATION IN BUSINESS IS IMPORTANT • customers start to identify with a business and the products or services it offers, leading to increased sales • suppliers are more likely to supply stock on time, enabling the business to meet its production targets • shareholders become increasingly confident of the business plan and future performance • the community develops a positive image of the business.
  12. 12. ESSENTIAL LEARNING ACTIVITIES • Learning Activity 1 - Test your understanding and application • Questions 1-6 on page 263 • Learning Activity 2 - A solar eclipse • Read case study on page 264 and answer questions 1-3

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