Knowing your target audience is key to delivering effective online training. In this presentation, Aurion Learning discussed the ways tailored learning can be provided that meets the shared and individual needs of all your stakeholders.

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WEBINAR:
Creating Digital Learning for
Multiple Audiences
Wednesday 7 June, 2017
Join the conversation using #AurionWebinar

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Speaker
Gavin Woods
Client Services Director, Aurion Learning
Join the conservation using #AurionWebinar

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Agenda
• Brief intro to Aurion Learning
• Identifying audience and training needs
• Best practice case studies from Government organisations in Ireland
and the UK
• How learning technologies can support a modern ‘extended
enterprise’
• Tips & Techniques
• Q&A

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Who we work with

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Identifying Training Need

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Are your group of learners
homogenous?

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Identifying your audience?

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Poll

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Getting to know your organisation

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Reality check!

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Things to consider
Creating something for everyone, but
realistically it’s not going to happen.
Sometimes it makes sense to do different
things for different groups.
If budgets are being squeezed, think of the
best and most efficient ways to solve learning
challenges.

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“We have learners who have
different levels of experience of
the topic at hand.”

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Example: Tourism Ireland

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“We want to acknowledge that
our learners come from different
roles”

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Example: NHS Education for Scotland

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Characteristics Matrix:
challenges and techniques
Challenge Technique
Lots of very different roles Support content with workplace activities
Learners aren’t tech savvy Stick to simple navigation and interaction types
Broad range of experience levels Think of core overview and deeper dive content
Limited info about our learners Include pause points and reflective activities
Different access to technology Look for technology or diplomatic solutions
Resistant learners who are time Consider a bite-size learning campaign
Resistant learners who dislike Motivation, motivation, motivation
Lone workers and difficult topics Group activities and flipped classroom models

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A growing audience – extended
enterprise

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Who can form part of our extended
enterprise
• Other government agencies
• The public
• Distributors and partners
• Suppliers
• Other stakeholder groups
• It may not fall under remit, but there can be clear
benefits to providing online training for these groups.

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Reality check!

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Why might be reluctant to train these
groups?
• There may be costs involved
• It may or may not be ‘our job’
• We may be wary of what might happen
• We may have limited knowledge of them
• There may be technical restrictions
• We may not have access to them
Understand that different audiences impact on the
challenges we are trying to solve

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Current Example: NTMA
The challenge:
 Responsible for training partner agencies in incident management
 Number of core messages
 Each agency operates within a unique setting
 All require systems training
The Solution:
 LearnUpon LMS – cloud based system with multiple front-end portals
 Common shared content
 Common structure for systems training that allows for screen differences
 Scenarios packs for individual agencies offers tailored application
 Scalable for future training needs

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Current Example: RP Adam

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Example: FSAI Menu Cal

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Example: Queen’s University Belfast

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Tips &
Techniques

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Tips & Techniques
Multi- audience technique Description
Ensure your audience is represented Use a competency matrix and check off
you are covering key job roles and problem
groups in your content treatment.
Re-use content wherever you can Start with the core shared messages.
can be packaged and reused for different
groups.
e.g. Subject overview
Making your content more relevant Involve stakeholders from your audience
and give them clearly defined tasks.
Seek efficiency of ID effort Use templates and common structures in
areas that you can. Build in subtle changes
for different groups.
Include personalisation techniques in
content
Single course with different tracks. Only
slides changed and lots of reflection.

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Thanks & Questions

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