Evensys & portal hr webstock 2011
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The document discusses the state of social media employment in Romania in 2011. It provides statistics on common social media jobs such as Social Media Specialist (80 openings) and Social Media Manager (110 openings). Most social media professionals spend between 30-50% or 70-80% of their work time online. Common salaries at the time ranged from 300-500 Euro for Social Media Managers and 500-1000 Euro for Social Media Specialists. The typical social media manager spends 50-100% of their time online, joined the field in 2009, and works for an organization with 10 or fewer employees.
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Evensys & portal hr webstock 2011
- 1. State of Social Media Employment 2011 September 23, 2011
- 2. SOCIAL MEDIA - Statistici Linkedin § PR Consultant/Specialist - 400 § Social Media Specialist - 80 § Social Media Manager - 110 § Online Manager - 170 " Romani pe Linkedin: aproximativ 500,000 " Romani in cele mai populare functii Social Media: 0.2%
- 3. TIMP ZILNIC la birou in SM: Intre 30-‐50 % din .mp Intre 70-‐80 % din .mp 100 % din .mp
- 4. JOBURI SOCIAL MEDIA: Social Media Specialist/ Manager Consultant PR Online Manager Community Manager Web Marketer New Media Specialist Corporate Social Media Strategist Alte .tulaturi
- 5. Zona functionala a responsabilitatilor SOCIAL MEDIA: Marke.ng Rela.i publice Web/Digital Social Media Altele
- 6. JOB inainte de SOCIAL MEDIA Rela.i publice Marke.ng Publicitate Presa Online Altele
- 7. ANUL de lansare in SOCIAL MEDIA 2009 2010 2011 A doua jumatate a anilor 90 Alta perioada
- 8. SALARIILE in SOCIAL MEDIA 500-‐1000 Euro 300-‐500 Euro 1000-‐4000 Euro Sub 300 Euro Voluntar -‐ fara salariu Alt salariu
- 9. SALARIILE in SOCIAL MEDIA Social Media Manager Ü 44% 300-500 Euro; 38% 500 -1000 Euro; 12% >1000 Euro Social Media Specialist Ü 47% 500-1000 Euro; 23% 300 -500 Euro; 17% voluntar/fara salariu Consultant PR Ü 29% 500-1000 Euro; 25% 300 -500 Euro; 25% 1000-4000 Euro Online Manager Ü 47% 500-1000 Euro; 33% 300-500 Euro; 20% 1000-4000 Euro Corporate Social Media Strategist Ü >4000 Euro
- 10. Numarul de angajati din organizatie 1-‐10 angaja. 11-‐25 angaja. 26-‐50 angaja. 51-‐100 angaja. 101-‐250 angaja. 251-‐1000 angaja. Peste 1000 Alt numar
- 11. PROFILUL unui SOCIAL MEDIA MANAGER: § Are ca principale activitati online: 1. Managementul conturilor sociale 2. Postare si revizuire continut (tweet, status, articole blog, video) 3. Monitorizarea brandului si concurentei 4. Crearea conturilor pe retele sociale 5. Managementul conversatiilor (bloguri, Facebook, Twitter) 6. Personalizarea conturilor in retele sociale 7. Analiza date traffic (web analytics)
- 12. PROFILUL unui SOCIAL MEDIA MANAGER: § Petrece intre 50% si 100% din timp online, in activitati legate de Social Media. § Lucreaza in departamentul de Marketing sau Social Media. § Lucreaza din 2009 in Social Media. § Castiga intre 300 si 500 Euro. § Lucreaza intr-o organizatie comerciala cu maxim 10 angajati. § Este din Bucuresti.