Large CSR campaign looking for corporate sponsorship and organisation to launch initiative. UAE.

1. 11/16/09 Copyright Andrea Macdonald

2. “One of the greatest gi<s
anyone can give is a useful
skill. Most of us know
something not everyone can
do as well as we can.
Transferring that knowledge
and the ability to use it can
empower others in amazing
ways” Bill Clinton former US
President and author
“Giving, How Each Of Us Can
Change The World”.
11/16/09 Copyright Andrea Macdonald

3. 11/16/09 Copyright Andrea Macdonald

4. What is Share A Skill Change A
Life?
Virtual internaQonal mulQ‐cultural charity
campaign launched on 24 August 2009
To encourage people to share their skills with
others
Operates from Facebook page Share A Skill Change
A Life
11/16/09 Copyright Andrea Macdonald

5. What do we want people to share?
• IniQally, languages, computer skills, first aid
and swimming
• However, potenQal to share from a huge pool
of skills providers
11/16/09 Copyright Andrea Macdonald

6. How much does it cost?
• It’s free
• ParQcipants are moQvated to share “for the
love of sharing”
• A new form of charity: dona=on of =me
11/16/09 Copyright Andrea Macdonald

7. Who shares?
• Main focus is on persuading professional
instructors to share their skills with people
who are not able to afford further skills
training
• Businesses to barter skills training with other
businesses
• Friends to share their skills with one another
11/16/09 Copyright Andrea Macdonald

8. How does it work?
• SASCAL promotes iniQaQves through
convenQonal, new and social media
• People register on our page to parQcipate
• RegistraQon form is automaQcally sent to our
email address
• We co‐ordinate which teacher goes with
which student. In the future this will be
automated
11/16/09 Copyright Andrea Macdonald

9. Our plans
• To create a series of aracQve stand alone iniQaQves which
have the potenQal to be powerful CSR iniQaQves for large
organisaQons
• To persuade organisaQons to adopt CODE: SHARE!
• To build a website with major sponsors
• To become a registered charity
• To appoint a board of directors
• To be a worldwide campaign
• To source one local representaQve per country to act as a
catalyst for encouraging parQcipants
• To be adopted by major insQtuQons and organisaQons as
their CSR iniQaQve of choice
11/16/09 Copyright Andrea Macdonald

10. aid2live
• It’s an iniQaQve to persuade life savers and
first aid instructors to teach less fortunate
people first aid skills
• Front line personnel: not able to pay for skills
• EmiraQs deemed to benefit
11/16/09 Copyright Andrea Macdonald

11. Where would we like to start?
• In Dubai and roll it out to other regions,
parQcularly to those areas where people have
the most to gain by learning this skill
11/16/09 Copyright Andrea Macdonald

12. How will it work?
• The main sponsor to provide the skills and venue for teaching first
aid skills
• Other sponsors to provide first aid kit
• A third sponsor to provide free transport
• Press release compiled with SASCAL to announce iniQaQve to
media. RegistraQon to parQcipate via organisaQons for which
people work or registraQon on SASCAL’s Facebook page
• Teach 300 people first aid every year
• Event at the end of that period to celebrate their accomplishments
• CerQficate, first aid kit and photograph provided
• Media invited
11/16/09 Copyright Andrea Macdonald

13. Further applica=ons: aid2live
• Long term “life support iniQaQve”: Support people:
Provision of skills, structure and tools, to build their lives.
Help people help themselves
• UAE micro finance iniQaQve: Reference: Grameen
• Export of coage industry: Poor countries
• Export village supermarket: Provide low income expats in
Dubai with skills and finance to open when they return
home
• Health and hygiene educaQon
• Computer skills
• Language training
• Driving
11/16/09 Copyright Andrea Macdonald

14. Benefit to the organisa=on which
launches the ini=a=ve
• Proof that you are an investor in people
• You are building your relaQonship with the
local community
• Media coverage Build awareness
• MarkeQng tool Promote product
• Merchandising Enhance brand
11/16/09 Copyright Andrea Macdonald

15. Long term benefit
• Joint ownership with SASCAL of CSR iniQaQve
with potenQal to promote your company’s
name in further markets
• Strong addiQon to the exisQng government
skills training programmes of EmiraQ people
• PosiQve addiQon to Dubai’s CSR programme,
helping to counter negaQve publicity relaQng
to working condiQons of front line personnel
11/16/09 Copyright Andrea Macdonald

16. You are what you share!
• Sharing of knowledge and intellectual property on the
internet has given more freedom to people to pursue
their objecQves and has largely changed society for the
beer
• We hope SASCAL will prove to be a valuable part of the
sharing movement, by helping people to gain access to
skills which will make their lives beer
• Come and join us and remember:
“You are what you share”
Charles Leadbeater , author of “We think”
11/16/09 Copyright Andrea Macdonald

17. 11/16/09 Copyright Andrea Macdonald