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What Percent of Web Users Are Already Using AdBlocking
1. Augustine Fou- 1 -
AdBlocking by Category
Source: PageFair via Forbes, August 2013
5-30% of users use ad blocking
2. Augustine Fou- 2 -
AdBlocking by Browser
Source: PageFair via Forbes, August 2013
Firefox users block the most ads
Internet Explorer users block the least
Firefox (20% share) + Chrome (40% share)
4. Augustine Fou- 4 -
Dr. Augustine Fou – Digital Consigliere
“I study technology and user trends and
advise clients on the implications of these
trends on their advertising and marketing
mix. In this case, we find up to 35% of
users already use ad blocking software.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
@acfou
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou