SlideShare uma empresa Scribd logo
1 de 32
Augustine Fou- 1 -
Dr. Augustine Fou
http://linkd.in/augustinefou
June 2014
Search Volume to
Corroborate Market Share
Augustine Fou- 2 -
Author’s Commentary
“Looking through these triplets of brands and
the corresponding search volume trends over
time, we can reliably use relative search
volume to gauge relative market share. Search
volume represents how top of mind a particular
brand is; and we have examples from bigger
ticket item brands (Samsung) and small ticket
items like diapers).” -- Dr Augustine Fou
Augustine Fou- 3 -
Coke, Pepsi, Dr Pepper
Cola
Augustine Fou- 3 -
Source: Google Trends June 2014
Augustine Fou- 4 -
Pampers, Luvs, Huggies
Diapers
Augustine Fou- 4 -
Source: Google Trends June 2014
Augustine Fou- 5 -
Advil, Tylenol, Aspirin
Headache
Augustine Fou- 5 -
Source: Google Trends June 2014
Augustine Fou- 6 -
Digital Camera Makers
Augustine Fou- 6 -
Canon, fuji, nikon, olympus, kodak
Source: Google Trends June 2014
Augustine Fou- 7 -
Car Manufacturer Brands
Augustine Fou- 7 -
Honda, nissan, toyota, mazda, subaru
Source: Google Trends June 2014
Augustine Fou- 8 -
Jet blue, southwest, american airlines
Airlines
Source: Google Trends June 2014
“American Airlines”“Southwest Airlines” “Delta Airlines”
Augustine Fou- 9 -
Visa Mastercard American
Express
Source: Google Trends June 2014
Credit Cards
Augustine Fou- 10 -
Hertz Avis Budget
Source: Google Trends June 2014
Rental Car Companies
Augustine Fou- 11 -
Nike Adidas Puma
Source: Google Trends June 2014
Performance Wear
Augustine Fou- 12 -
Dell Lenovo/IBM HP/Compaq
Source: Google Trends June 2014
PC Brands
Augustine Fou- 13 -
Amazon.com
Barnes&Noble
Borders
Source: Google Trends June 2014
Booksellers
Augustine Fou- 14 -
Walmart Kmart Target
Source: Google Trends June 2014
Retail
Augustine Fou- 15 -
CompUSA
CircuitCity
Best Buy
Source: Google Trends June 2014
Electronic Stores
Augustine Fou- 16 -
Microsoft apple linux
Source: Google Trends June 2014
Operating Systems
Augustine Fou- 17 -
Foot locker
Finish line
Champs
Source: Google Trends June 2014
Foot locker finish line champs
Sneaker Providers
Augustine Fou- 18 -
BJ’s Costco Sam’s
Club
Source: Google Trends June 2014
Wholesale
Augustine Fou- 19 -
Sony LG samsung
Source: Google Trends June 2014
Electronics
Augustine Fou- 20 -
Sprint at&t verizon
Source: Google Trends June 2014
Wireless Providers
Augustine Fou- 21 -
Google bing yahoo
Source: Google Trends June 2014
Search Engines
Augustine Fou- 22 -
Hess shell sunoco
Source: Google Trends June 2014
Gas Stations
Augustine Fou- 23 -
Hawaiian tropic coppertone banana
boat
Source: Google Trends June 2014
Sunscreen
Augustine Fou- 24 -
Crest oral b colgate
Source: Google Trends June 2014
Dental Hygiene
Augustine Fou- 25 -
Domino’s pizza hut papa johns
Source: Google Trends June 2014
Pizza Chains
Augustine Fou- 26 -
Cvs
Rite aid
Walgreens
Source: Google Trends June 2014
Pharmacies
Augustine Fou- 27 -
Home depot
ace lowes
Source: Google Trends June 2014
Hardware
Augustine Fou- 28 -
Travelocity
Priceline
Kayak
Source: Google Trends June 2014
Travel
Augustine Fou- 29 -
Geico state farm allstate
Source: Google Trends June 2014
Car Insurance
Augustine Fou- 30 -
Vitamin water gatorade
powerade
Source: Google Trends June 2014
Sports Drinks
Augustine Fou- 31 -
Dr. Augustine Fou – Digital Consigliere
“I study trends and advise clients on
using insights from digital channels to
plan and optimize their marketing.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
@acfou
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou
Augustine Fou- 32 -
Related Articles
http://www.slideshare.net/augustinefou/search-ad-fraud-101-by-augustine-
fou-technical-forensics
http://www.slideshare.net/augustinefou/search-ad-pricing-cpc-2014-
augustine-fou
http://www.slideshare.net/augustinefou/search-and-display-work-better-
together-augustine-fou-2014
http://www.slideshare.net/augustinefou/digital-advertising-benchmarks-
2014-by-augustine-fou
http://www.slideshare.net/augustinefou/organic-ctrs-vs-paid-ctrs-for-search-
2014-augustine-fou
Augustine Fou- 32 -

Mais conteúdo relacionado

Semelhante a Search Volume Corroborates Relative Market Share Augustine Fou 2014

Etude Google Juin 2015 - processus d'achat sur mobile
Etude Google Juin 2015 - processus d'achat sur mobileEtude Google Juin 2015 - processus d'achat sur mobile
Etude Google Juin 2015 - processus d'achat sur mobileFlorian Magnat
 
Semantic Data influence on content creativity and marketing
Semantic Data influence on content creativity and marketingSemantic Data influence on content creativity and marketing
Semantic Data influence on content creativity and marketingFREMONT
 
Think with Google - How People Shop on Their Phones
Think with Google - How People Shop on Their PhonesThink with Google - How People Shop on Their Phones
Think with Google - How People Shop on Their Phoneskhairulakbar
 
Traditional to Digital to Performance - How Advertising as we know it has Cha...
Traditional to Digital to Performance - How Advertising as we know it has Cha...Traditional to Digital to Performance - How Advertising as we know it has Cha...
Traditional to Digital to Performance - How Advertising as we know it has Cha...PerformanceIN
 
B com 2014 | La Digital Shopping Experience e il ruolo del Mobile_Simone Zucc...
B com 2014 | La Digital Shopping Experience e il ruolo del Mobile_Simone Zucc...B com 2014 | La Digital Shopping Experience e il ruolo del Mobile_Simone Zucc...
B com 2014 | La Digital Shopping Experience e il ruolo del Mobile_Simone Zucc...B com Expo | GL events Italia
 

Semelhante a Search Volume Corroborates Relative Market Share Augustine Fou 2014 (15)

Relative Search Volume Mirrors Market Share by Augustine Fou John Real
Relative Search Volume Mirrors Market Share by Augustine Fou John RealRelative Search Volume Mirrors Market Share by Augustine Fou John Real
Relative Search Volume Mirrors Market Share by Augustine Fou John Real
 
Whole funnel thinking augustine fou 2014
Whole funnel thinking augustine fou 2014Whole funnel thinking augustine fou 2014
Whole funnel thinking augustine fou 2014
 
Etude Google Juin 2015 - processus d'achat sur mobile
Etude Google Juin 2015 - processus d'achat sur mobileEtude Google Juin 2015 - processus d'achat sur mobile
Etude Google Juin 2015 - processus d'achat sur mobile
 
Future of Advertising Facebook is For Branding by Augustine Fou
Future of Advertising Facebook is For Branding by Augustine FouFuture of Advertising Facebook is For Branding by Augustine Fou
Future of Advertising Facebook is For Branding by Augustine Fou
 
iPharma 2014 To D2C or Not to D2C by Augustine Fou 2014
iPharma 2014 To D2C or Not to D2C by Augustine Fou 2014iPharma 2014 To D2C or Not to D2C by Augustine Fou 2014
iPharma 2014 To D2C or Not to D2C by Augustine Fou 2014
 
iPharma 2014 To D2C or Not to D2C by Augustine Fou 2014
iPharma 2014 To D2C or Not to D2C by Augustine Fou 2014iPharma 2014 To D2C or Not to D2C by Augustine Fou 2014
iPharma 2014 To D2C or Not to D2C by Augustine Fou 2014
 
Digital Marketing ROI Case Studies by Augustine Fou
Digital Marketing ROI Case Studies by Augustine FouDigital Marketing ROI Case Studies by Augustine Fou
Digital Marketing ROI Case Studies by Augustine Fou
 
The Future in 2020 Digital Trends by Augustine Fou Digital Consigliere
The Future in 2020 Digital Trends by Augustine Fou Digital ConsigliereThe Future in 2020 Digital Trends by Augustine Fou Digital Consigliere
The Future in 2020 Digital Trends by Augustine Fou Digital Consigliere
 
Semantic Data influence on content creativity and marketing
Semantic Data influence on content creativity and marketingSemantic Data influence on content creativity and marketing
Semantic Data influence on content creativity and marketing
 
Think with Google - How People Shop on Their Phones
Think with Google - How People Shop on Their PhonesThink with Google - How People Shop on Their Phones
Think with Google - How People Shop on Their Phones
 
PMI Conference Traditional to Digital to Performance by Augustine Fou
PMI Conference Traditional to Digital to Performance by Augustine FouPMI Conference Traditional to Digital to Performance by Augustine Fou
PMI Conference Traditional to Digital to Performance by Augustine Fou
 
Traditional to Digital to Performance - How Advertising as we know it has Cha...
Traditional to Digital to Performance - How Advertising as we know it has Cha...Traditional to Digital to Performance - How Advertising as we know it has Cha...
Traditional to Digital to Performance - How Advertising as we know it has Cha...
 
List of Ad Networks Lumascape Augustine Fou CDO
List of Ad Networks Lumascape Augustine Fou CDOList of Ad Networks Lumascape Augustine Fou CDO
List of Ad Networks Lumascape Augustine Fou CDO
 
B com 2014 | La Digital Shopping Experience e il ruolo del Mobile_Simone Zucc...
B com 2014 | La Digital Shopping Experience e il ruolo del Mobile_Simone Zucc...B com 2014 | La Digital Shopping Experience e il ruolo del Mobile_Simone Zucc...
B com 2014 | La Digital Shopping Experience e il ruolo del Mobile_Simone Zucc...
 
Smartphone Penetration Exceeds 50 Percent in Major Markets by Augustine Fou
Smartphone Penetration Exceeds 50 Percent in Major Markets by Augustine FouSmartphone Penetration Exceeds 50 Percent in Major Markets by Augustine Fou
Smartphone Penetration Exceeds 50 Percent in Major Markets by Augustine Fou
 

Mais de Dr. Augustine Fou - Independent Ad Fraud Researcher

Mais de Dr. Augustine Fou - Independent Ad Fraud Researcher (20)

Forensic Auditing of Digital Media.pdf
Forensic Auditing of Digital Media.pdfForensic Auditing of Digital Media.pdf
Forensic Auditing of Digital Media.pdf
 
Q1 2022 Update on ad fraud for AMM
Q1 2022 Update on ad fraud for AMMQ1 2022 Update on ad fraud for AMM
Q1 2022 Update on ad fraud for AMM
 
Ad blocking benchmarks q4 2021
Ad blocking benchmarks q4 2021Ad blocking benchmarks q4 2021
Ad blocking benchmarks q4 2021
 
Digital ad dollars trickle down chart
Digital ad dollars trickle down chartDigital ad dollars trickle down chart
Digital ad dollars trickle down chart
 
Still nothing but ad fraud 2021 dr augustine fou
Still nothing but ad fraud 2021 dr augustine fouStill nothing but ad fraud 2021 dr augustine fou
Still nothing but ad fraud 2021 dr augustine fou
 
Bad guys optimize ad fraud efficiency
Bad guys optimize ad fraud efficiencyBad guys optimize ad fraud efficiency
Bad guys optimize ad fraud efficiency
 
Alternative to ANA's end to end supply chain transparency study v final
Alternative to ANA's end to end supply chain transparency study v finalAlternative to ANA's end to end supply chain transparency study v final
Alternative to ANA's end to end supply chain transparency study v final
 
Impact of Loss of 3P Cookies on Publishers' Ad Revenue
Impact of Loss of 3P Cookies on Publishers' Ad RevenueImpact of Loss of 3P Cookies on Publishers' Ad Revenue
Impact of Loss of 3P Cookies on Publishers' Ad Revenue
 
Entire ecosystem supporting ad fraud 2018
Entire ecosystem supporting ad fraud 2018Entire ecosystem supporting ad fraud 2018
Entire ecosystem supporting ad fraud 2018
 
Digital Media Trust Collaborative
Digital Media Trust CollaborativeDigital Media Trust Collaborative
Digital Media Trust Collaborative
 
Programmatic reach analysis 2021
Programmatic reach analysis 2021Programmatic reach analysis 2021
Programmatic reach analysis 2021
 
2021 update on ad fraud brand safety privacy
2021 update on ad fraud brand safety privacy2021 update on ad fraud brand safety privacy
2021 update on ad fraud brand safety privacy
 
Browser and OS Share Jan 2021
Browser and OS Share Jan 2021Browser and OS Share Jan 2021
Browser and OS Share Jan 2021
 
Checking abnormal referrer traffic in google analytics
Checking abnormal referrer traffic in google analyticsChecking abnormal referrer traffic in google analytics
Checking abnormal referrer traffic in google analytics
 
History and Impact of Digital Ad Fraud
History and Impact of Digital Ad FraudHistory and Impact of Digital Ad Fraud
History and Impact of Digital Ad Fraud
 
Digital Fraud Viewability Benchmarks Q4 2020
Digital Fraud Viewability Benchmarks Q4 2020Digital Fraud Viewability Benchmarks Q4 2020
Digital Fraud Viewability Benchmarks Q4 2020
 
What CFEs can do about digital ad fraud
What CFEs can do about digital ad fraudWhat CFEs can do about digital ad fraud
What CFEs can do about digital ad fraud
 
Four types of digital ad spend updated august 2020
Four types of digital ad spend updated august 2020Four types of digital ad spend updated august 2020
Four types of digital ad spend updated august 2020
 
How to Use FouAnalytics For Marketers
How to Use FouAnalytics   For MarketersHow to Use FouAnalytics   For Marketers
How to Use FouAnalytics For Marketers
 
FouAnalytics DIY site media analytics fraud detection baked in
FouAnalytics DIY site media analytics fraud detection baked inFouAnalytics DIY site media analytics fraud detection baked in
FouAnalytics DIY site media analytics fraud detection baked in
 

Último

Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 

Último (20)

Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 

Search Volume Corroborates Relative Market Share Augustine Fou 2014

  • 1. Augustine Fou- 1 - Dr. Augustine Fou http://linkd.in/augustinefou June 2014 Search Volume to Corroborate Market Share
  • 2. Augustine Fou- 2 - Author’s Commentary “Looking through these triplets of brands and the corresponding search volume trends over time, we can reliably use relative search volume to gauge relative market share. Search volume represents how top of mind a particular brand is; and we have examples from bigger ticket item brands (Samsung) and small ticket items like diapers).” -- Dr Augustine Fou
  • 3. Augustine Fou- 3 - Coke, Pepsi, Dr Pepper Cola Augustine Fou- 3 - Source: Google Trends June 2014
  • 4. Augustine Fou- 4 - Pampers, Luvs, Huggies Diapers Augustine Fou- 4 - Source: Google Trends June 2014
  • 5. Augustine Fou- 5 - Advil, Tylenol, Aspirin Headache Augustine Fou- 5 - Source: Google Trends June 2014
  • 6. Augustine Fou- 6 - Digital Camera Makers Augustine Fou- 6 - Canon, fuji, nikon, olympus, kodak Source: Google Trends June 2014
  • 7. Augustine Fou- 7 - Car Manufacturer Brands Augustine Fou- 7 - Honda, nissan, toyota, mazda, subaru Source: Google Trends June 2014
  • 8. Augustine Fou- 8 - Jet blue, southwest, american airlines Airlines Source: Google Trends June 2014 “American Airlines”“Southwest Airlines” “Delta Airlines”
  • 9. Augustine Fou- 9 - Visa Mastercard American Express Source: Google Trends June 2014 Credit Cards
  • 10. Augustine Fou- 10 - Hertz Avis Budget Source: Google Trends June 2014 Rental Car Companies
  • 11. Augustine Fou- 11 - Nike Adidas Puma Source: Google Trends June 2014 Performance Wear
  • 12. Augustine Fou- 12 - Dell Lenovo/IBM HP/Compaq Source: Google Trends June 2014 PC Brands
  • 13. Augustine Fou- 13 - Amazon.com Barnes&Noble Borders Source: Google Trends June 2014 Booksellers
  • 14. Augustine Fou- 14 - Walmart Kmart Target Source: Google Trends June 2014 Retail
  • 15. Augustine Fou- 15 - CompUSA CircuitCity Best Buy Source: Google Trends June 2014 Electronic Stores
  • 16. Augustine Fou- 16 - Microsoft apple linux Source: Google Trends June 2014 Operating Systems
  • 17. Augustine Fou- 17 - Foot locker Finish line Champs Source: Google Trends June 2014 Foot locker finish line champs Sneaker Providers
  • 18. Augustine Fou- 18 - BJ’s Costco Sam’s Club Source: Google Trends June 2014 Wholesale
  • 19. Augustine Fou- 19 - Sony LG samsung Source: Google Trends June 2014 Electronics
  • 20. Augustine Fou- 20 - Sprint at&t verizon Source: Google Trends June 2014 Wireless Providers
  • 21. Augustine Fou- 21 - Google bing yahoo Source: Google Trends June 2014 Search Engines
  • 22. Augustine Fou- 22 - Hess shell sunoco Source: Google Trends June 2014 Gas Stations
  • 23. Augustine Fou- 23 - Hawaiian tropic coppertone banana boat Source: Google Trends June 2014 Sunscreen
  • 24. Augustine Fou- 24 - Crest oral b colgate Source: Google Trends June 2014 Dental Hygiene
  • 25. Augustine Fou- 25 - Domino’s pizza hut papa johns Source: Google Trends June 2014 Pizza Chains
  • 26. Augustine Fou- 26 - Cvs Rite aid Walgreens Source: Google Trends June 2014 Pharmacies
  • 27. Augustine Fou- 27 - Home depot ace lowes Source: Google Trends June 2014 Hardware
  • 28. Augustine Fou- 28 - Travelocity Priceline Kayak Source: Google Trends June 2014 Travel
  • 29. Augustine Fou- 29 - Geico state farm allstate Source: Google Trends June 2014 Car Insurance
  • 30. Augustine Fou- 30 - Vitamin water gatorade powerade Source: Google Trends June 2014 Sports Drinks
  • 31. Augustine Fou- 31 - Dr. Augustine Fou – Digital Consigliere “I study trends and advise clients on using insights from digital channels to plan and optimize their marketing.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou
  • 32. Augustine Fou- 32 - Related Articles http://www.slideshare.net/augustinefou/search-ad-fraud-101-by-augustine- fou-technical-forensics http://www.slideshare.net/augustinefou/search-ad-pricing-cpc-2014- augustine-fou http://www.slideshare.net/augustinefou/search-and-display-work-better- together-augustine-fou-2014 http://www.slideshare.net/augustinefou/digital-advertising-benchmarks- 2014-by-augustine-fou http://www.slideshare.net/augustinefou/organic-ctrs-vs-paid-ctrs-for-search- 2014-augustine-fou Augustine Fou- 32 -