Search Volume Corroborates Relative Market Share Augustine Fou 2014
1. Augustine Fou- 1 -
Dr. Augustine Fou
http://linkd.in/augustinefou
June 2014
Search Volume to
Corroborate Market Share
2. Augustine Fou- 2 -
Author’s Commentary
“Looking through these triplets of brands and
the corresponding search volume trends over
time, we can reliably use relative search
volume to gauge relative market share. Search
volume represents how top of mind a particular
brand is; and we have examples from bigger
ticket item brands (Samsung) and small ticket
items like diapers).” -- Dr Augustine Fou
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Coke, Pepsi, Dr Pepper
Cola
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Source: Google Trends June 2014
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Pampers, Luvs, Huggies
Diapers
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Source: Google Trends June 2014
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Advil, Tylenol, Aspirin
Headache
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Source: Google Trends June 2014
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Digital Camera Makers
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Canon, fuji, nikon, olympus, kodak
Source: Google Trends June 2014
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Car Manufacturer Brands
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Honda, nissan, toyota, mazda, subaru
Source: Google Trends June 2014
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Jet blue, southwest, american airlines
Airlines
Source: Google Trends June 2014
“American Airlines”“Southwest Airlines” “Delta Airlines”
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Visa Mastercard American
Express
Source: Google Trends June 2014
Credit Cards
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Hertz Avis Budget
Source: Google Trends June 2014
Rental Car Companies
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Nike Adidas Puma
Source: Google Trends June 2014
Performance Wear
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Dell Lenovo/IBM HP/Compaq
Source: Google Trends June 2014
PC Brands
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Amazon.com
Barnes&Noble
Borders
Source: Google Trends June 2014
Booksellers
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Walmart Kmart Target
Source: Google Trends June 2014
Retail
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CompUSA
CircuitCity
Best Buy
Source: Google Trends June 2014
Electronic Stores
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Microsoft apple linux
Source: Google Trends June 2014
Operating Systems
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Foot locker
Finish line
Champs
Source: Google Trends June 2014
Foot locker finish line champs
Sneaker Providers
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BJ’s Costco Sam’s
Club
Source: Google Trends June 2014
Wholesale
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Sony LG samsung
Source: Google Trends June 2014
Electronics
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Sprint at&t verizon
Source: Google Trends June 2014
Wireless Providers
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Google bing yahoo
Source: Google Trends June 2014
Search Engines
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Hess shell sunoco
Source: Google Trends June 2014
Gas Stations
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Hawaiian tropic coppertone banana
boat
Source: Google Trends June 2014
Sunscreen
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Crest oral b colgate
Source: Google Trends June 2014
Dental Hygiene
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Domino’s pizza hut papa johns
Source: Google Trends June 2014
Pizza Chains
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Cvs
Rite aid
Walgreens
Source: Google Trends June 2014
Pharmacies
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Home depot
ace lowes
Source: Google Trends June 2014
Hardware
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Travelocity
Priceline
Kayak
Source: Google Trends June 2014
Travel
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Geico state farm allstate
Source: Google Trends June 2014
Car Insurance
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Vitamin water gatorade
powerade
Source: Google Trends June 2014
Sports Drinks
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Dr. Augustine Fou – Digital Consigliere
“I study trends and advise clients on
using insights from digital channels to
plan and optimize their marketing.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
@acfou
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